Iconic bags of sweets scanning at Home Bargains tills for just 29p as shoppers scream ‘time to stock up!'
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The announcement sent fans wild, with one excited shopper commenting: 'That's cheap.'
Another wrote: 'Time to stock up for work.'
A third joked: 'Sorry, no way I'd share,' while others tagged their mates to spread the word.
Normally priced at more than triple that, the discount is seen as the perfect excuse to load up the cupboards – whether it's for the kids, the office, or a late-night treat.
Some of the bags spotted include fan-favourites like Giant Strawberries and Supermix – both popular choices among sweet-toothed Brits.
Some shoppers are even turning to social media to show off their haul, with one uploading a photo of their trolley packed full of sweets, captioned: 'Don't judge me.'
The sweet offer follows more good news for Haribo lovers.
The brand recently launched a brand new Berry Clouds flavour, made up of triple-layer foam gummi sweets in fun, cloud-like shapes and flavours like blueberry, wildberry and strawberry.
The 650g packs are perfect for sharing and come as part of Haribo's exclusive travel range.
There's a drawing lurking in this picture of sweets - so can YOU work out which bit isn't real?
The resealable packaging makes it easier to snack on the go or save some for later – though fans admit they rarely last that long.
Elisa Fontana, Haribo's Director of Marketing, said: 'We are pleased to present this exciting new innovation and product launch that further strengthens our support to our retail partners.
"Berry Clouds was developed in direct response to consumer feedback.'
Punters have praised the new flavour. 'These are banging,' one fan raved, while another added: 'I need to try these!'
Haribo's recent push for innovation started in 2020 and has already earned major awards, including the US Consumer Survey of Product Innovation in 2022.
There's more magic in store for fans, too.
The sweet brand has dropped limited-edition Harry Potter gummies at Lidl – and they're proving just as popular.
At only £1.39, the packs feature flavours inspired by the wizarding world, including Butterbeer, green apple from the Forbidden Forest and Dumbledore's favourite lemon drops.
The themed sweets come shaped like characters, creatures and symbols from the beloved books, making them a hit with both kids and grown-up fans.
Meanwhile, Haribo has also just opened its first stand-alone store in Scotland.
The shop, located in Glasgow's Silverburn Shopping Centre, is the brand's 12th in the UK and offers more than 30 sweet varieties from both HARIBO and MAOAM.
Visitors can build their own mix from a giant Pick Your Mix station, buy exclusive global flavours, and even snap selfies with fun photo ops inside the colourful shop.
Rebecca Fox, Head of Retail at Haribo UK, said: 'We're so excited to be opening our first HARIBO retail store in Scotland.'
With bargain share bags, new flavours, themed sweets, and a shiny new shop, it's a good time to be a Haribo fan.
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