Head of User Acquisition at NAGA
Head of User Acquisition
NAGA
A global, publicly-traded fintech platform for social trading, crypto, and Forex – offering access to over 4,000 of the world's most sought-after assets. As Head of User Acquisition, I've: ◾ Built the UA team and developed acquisition frameworks tailored to both regulated and unregulated markets ◾ Managed multi-million dollar monthly paid media budgets across 120+ countries ◾ Exceeded annual KPIs by 130%, scaling new user acquisition while maintaining target CAC ◾ Owned the entire acquisition funnel and campaign structure across Google Ads, Facebook Ads, native, and programmatic channels ◾ Overseen our processes and optimization strategies on a daily basis, focusing on high-volume media buying, data-driven scaling, and continuous creative testing
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