Fans Flock to The Chosen Pop-Up
On the thoughtful merchandise available at the pop-up, Ashish added, 'We don't call them merchandise, we call them gifts. Each piece is unique and something you can gift someone else to spark a conversation about the show. The tote bag made of recycled bottles, our 'Chai with The Chosen' set — because chai is such a big part of our culture — and even a new necklace designed for women, are all part of the widest collection we've ever showcased in India.'
Looking ahead, Ashish also hinted at more such events, 'We're definitely planning more pop-ups, not just in Hyderabad, but across the country. It's important for us to connect with The Chosen audience. I don't think any OTT series has done pop-ups like this before. There's truly something here for everyone.'
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