Smartphones now dominate global web traffic, latest data shows
The shift from desktops and laptops to smartphones is an ongoing digital trend now, and mobile web traffic has steadily increased since mid-2023. There have been ebbs and flows but overall, as you can see below, since Q1 2015 to today, the trend has clearly been upward. 64% of all web traffic is a new record, by the way, with the previous one of 62.71% being achieved last quarter. In fact, there have been eight consecutive quarters of growth for mobile web traffic as a share of the total.
Regionally, Asia leads the way with 71.3% of the total web traffic there being mobile, while in the Americas and Europe the number is around 50% - so the global dominance of mobile web traffic can basically be attributed to Asia's preference for it.
If we look at the distribution of that mobile traffic through the OS lens, Android obviously dominates, as you'd expect given its market share in smartphone sales, with 72.72% of it, while iOS has 26.92%.
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