
Delhi govt mulls bringing back private liquor vends under new excise policy
Private players could make a comeback in Delhi's liquor shops.
The Delhi BJP government, which is preparing a new excise policy, is considering reintroducing private liquor shops in the Capital — just as it was in the old excise regime before 2021.
The government plans to implement the new policy by July 1 with an aim to increase revenue, curb corruption and bring transparency.
According to sources, the government is likely to provide licences to private players to provide a good walk-in experience for customers.
'About 100-150 private liquor shops, mostly in malls and other premium locations, are being considered. The numbers will be finalised once the policy is ready. The modalities of how to issue the licence, whether through an e-auction or e-lottery, are currently being discussed. A meeting of a high-level committee set up to prepare the policy, which is headed by the Chief Secretary, was also held on Friday. Issues such as the number of shops, licensing, etc, were discussed,' sources said.
Under the pre-2021 policy, both government and private liquor shops operated in Delhi.
In November 2021, the government — the AAP was in power at the time — had exited the liquor business and handed things over to private vendors, with an aim to cut down corruption. The policy soon ran into controversy and investigations by multiple agencies like the Enforcement Directorate and the Central Bureau of Investigation.
In 2022, the government scrapped this policy and brought back the old excise regime — but only liquor shops run by government corporations were allowed to operate. Almost all top AAP — including former chief minister Arvind Kejriwal, AAP Rajya Sabha MP Sanjay Singh, and former deputy chief minister Manish Sisodia — were jailed in the case.
Currently, a major issue facing Delhi is the unavailability of popular and good quality brands of whisky, beer, vodka, gin, and several others.
'Some popular brands are not in Delhi as their parent company was blacklisted from selling liquor in the national capital following complaints of irregularities and court cases during the implementation of the now-scrapped liquor policy… Less popular brands have entered the scene, which has pushed customers to neighbouring states… The government is planning to increase the availability of popular brands and is likely to reintroduce some that are currently not available in Delhi shops…,' said sources.
Popular choices like Chivas Regal, Blenders Pride and Royal Stag, part of the Pernod Ricard brand, are not available in Delhi. Pernod Ricard India's application for an L-1 licence was rejected earlier. Benoy Babu, a regional manager at PRI, was a witness in the CBI's excise case. Babu was eventually arrested by the ED.
Meanwhile, discussions on rationalising brand licence fees and retail margins are also underway, said sources, adding that excise duty and retail licensing are also likely to be increased under the new policy.
'The retail margin cap is Rs 50 for Indian-Made Foreign Liquor and Rs 100 for foreign liquor. This is on a per-bottle basis. Government-run shops have monopolised the retail business by pushing less popular brands at the range of Rs 400 to Rs 600, instead of stocking premium brands. Also, cheaper brands sell fast… Thus, discussions are on to rationalise these margins to increase revenue as well as make premium brands available for customers,' said sources.
Industry sources said private retailers have started searching for properties in the city to set up shop.
Currently, there are over 700 liquor shops in Delhi run by the four government corporations — Delhi Tourism and Transportation Development Corporation, Delhi State Industrial and Infrastructure Development Corporation, Delhi Consumer's Cooperative Whole-sale Store and Delhi State Civil Supplies Corporation. The Excise Department has asked the four corporations to carry out document validation online by June 30.
Last week, Chief Minister Rekha Gupta said several reforms will be incorporated into the new policy, including scientific testing of liquor quality, digitisation of the sale system, curbing illegal sales, and ensuring transparency in the licensing process. The high-level committee is also studying policies implemented in Delhi earlier and those in neighbouring states.

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