Not a typo! The LG 65-inch C4 OLED TV just crashed to $1,296 ahead of memorial day sales — that's a new all-time low
Right now one of our favorite OLED TVs has seen a massive price cut at Amazon, bringing it to a new all-time low price.
For a limited time, you can get LG C4 4K OLED TVs on sale from $796 at Amazon. This is the lowest starting price I've ever seen for LG's enduringly popular OLED. While Amazon lists this as a $100 discount, the 42-inch LG C4 cost $1,499.99 at launch, meaning it's since dropped in price by over $700.
There are even bigger discounts up for grabs on larger sizes.
LG C4 4K OLED TV sale: deals from $796 @ AmazonThe C4 is LG's flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said the content looked colorful and dazzlingly bright on the new C4 series.42" for $79648" for $89655" for $1,196 65" for $1,29677" for $1,99683" for $2,996
When we checked this model out last year in our LG C4 4K OLED TV review, we called it 'the new gold standard for OLED TVs.'
It's important to note that the newer LG C5 OLED TV is now available and it's a nice step up, hence why we now rank it as the best OLED TV you can buy. But you can save a ton by shopping last year's TV models, and the LG C4 provides incredible value for money with this discount.
In our tests, the LG C4 OLED delivered incredible picture quality with gorgeous color and contrast. It even hit an impressive peak brightness of 1,049 nits. In short, everything we viewed on this screen looked terrific, and this was true no matter where we sat in the room thanks to this TV's excellent viewing angles.
We also rank the LG C4 OLED as one of the best gaming TVs. It sports four HDMI 2.1 ports and a refresh rate of up to 144Hz when used as a PC gaming monitor. Plus, we saw a super low lag time of 9.2ms with Boost mode turned on, which meant gameplay felt snappy and responsive.
The LG C4 OLED isn't all perfect. Its sound quality is just average, so audiophiles will probably want to add one of the best soundbars. There's also no ATSC 3.0 tuner for over-the-air 4K TV broadcasts. But this TV is still an incredible buy at this price, so I highly recommend picking one up before this deal disappears.
If you're still looking for your perfect TV, check out our Memorial Day TV sales coverage. Plus, see the Carhartt Memorial Day deals I'd buy from $11.
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Unlike stocks on the New York Stock Exchange or Nasdaq, where shares of companies are openly traded, private equity involves investments in private firms that do not offer shares to the general public. And because private assets aren't traded on public exchanges, the companies and funds behind them are not legally required to disclose detailed financial information to the public. To be sure, private-equity holdings do get valued because fund managers must provide their private clients — usually pension funds, endowments and family offices — with periodic appraisals of the assets they hold. These valuations primarily rely on the so-called mark-to-model pricing method, which assigns values to assets using financial models as opposed to market trading prices. This approach also involves comparable company analysis, projected cash flows and assessments from the management themselves. As a result, the valuations are mostly estimates and often inherently subjective. 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Why your retirement account may be their next target. To be sure, the push to add private securities to 401(k) menus has long been a priority for some of Wall Street's largest asset managers. BlackRock Inc. BLK, the world's largest asset manager, is preparing to offer a 401(k) target-date fund with a 5% to 20% allocation to private investments in the first half of 2026, the company said in a press release in June. Jaime Magyera, head of BlackRock's U.S. wealth-advisory and retirement businesses, told MarketWatch on Friday that 'the access to investments long out of reach' will help ensure millions of Americans build stronger, more diversified portfolios designed to increase savings. Another retirement giant, Empower CA:GWO, which manages around $1.8 trillion in retirement accounts for nearly 19 million Americans, said in May that it would begin offering access to alternative investments — including private equity and private credit — through the retirement plans it oversees. Other retirement-plan providers such as State Street Corp. STT and Voya Financial Inc. VOYA have also announced similar moves this year. It's still uncertain how these private-equity investments will actually function within 401(k) plans when it comes to pricing and trading. But MorningStar's Kephart said there's a lot of 'real-world friction' between what plan sponsors and 401(k) fiduciaries are accustomed to, in terms of fees and transparency — so it could take years before private assets ultimately enter retirement accounts. 'Things are getting tougher': I'm struggling with $145,000 in debt. Should I refinance my 3.5% mortgage? Trump wants private assets in 401(k)s. How do everyday investors value them? My late husband's employer is forcing me to take 10% 401(k) distributions. Help! 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