
Qatari Princess named as Pakistan's tourism ambassador
Pakistan Prime Minister Shehbaz Sharif has named Qatari royal and elite mountaineer Sheikha Asma Al Thani as Pakistan's Brand Ambassador for Mountains and Tourism, following her historic summit of Nanga Parbat, one of the world's most dangerous peaks.
The announcement came shortly after Sheikha Asma became the first Qatari woman to scale the 8,126-metre peak known as 'Killer Mountain', located in Pakistan's Gilgit-Baltistan region, Gulf News reported.
Her appointment as Pakistan's tourism ambassador is being seen as both a diplomatic gesture and a strategic move to promote Pakistan's vast mountain ranges as a global destination for high-altitude adventure.
In a statement posted on social media platform X, Prime Minister Sharif praised Sheikha Asma's feat as a 'powerful message of courage and determination' and a symbol of the enduring ties between Pakistan and Qatar.
He wrote: 'I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan's Mountains and Tourism.
'Her recent achievement of summiting Nanga Parbat is truly inspiring. It stands as a testament to resilience and showcases the immense potential of Pakistan's mountain tourism.'
A deadly peak
Known for its treacherous conditions and deadly climbing history, Nanga Parbat has long held the ominous nickname of 'Killer Mountain.' Last week, Czech mountaineer Klára Kolouchová, 46, tragically died during an expedition on the same peak.
For Sheikha Asma, this summit marked her ninth successful ascent of the world's 14 'eight-thousanders' -- peaks over 8,000 meters -- as part of her quest to become one of the few climbers, and even fewer women, to conquer them all.
Alhamdulillah, Nanga Parbat. My ninth 8000er and one of the toughest climbs I've faced,' she wrote on Instagram. 'This mountain tested me in ways I didn't expect… a constant reminder of how fragile life truly is.'
She added: 'There was surrender, and there was strength I didn't know I still had. I climb not just to reach summits, but to return to what matters.'
At the summit, Sheikha Asma raised the Qatari flag, a symbolic act that resonated far beyond mountaineering circles. Her success has been hailed as a milestone for women's empowerment in the Arab world and a bold statement on gender equality in extreme sports.
With previous summits of Mount Everest, K2, and Makalu under her belt, Sheikha Asma continues to break barriers and inspire climbers globally, particularly women from traditionally underrepresented regions.
read more
Gold prices rise, 21 Karat at EGP 3685
NATO's Role in Israeli-Palestinian Conflict
US Expresses 'Strong Opposition' to New Turkish Military Operation in Syria
Shoukry Meets Director-General of FAO
Lavrov: confrontation bet. nuclear powers must be avoided
News
Iran Summons French Ambassador over Foreign Minister Remarks
News
Aboul Gheit Condemns Israeli Escalation in West Bank
News
Greek PM: Athens Plays Key Role in Improving Energy Security in Region
News
One Person Injured in Explosion at Ukrainian Embassy in Madrid
News
Israeli-Linked Hadassah Clinic in Moscow Treats Wounded Iranian IRGC Fighters
News
China Launches Largest Ever Aircraft Carrier
Sports
Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer
Videos & Features
Tragedy Overshadows MC Alger Championship Celebration: One Fan Dead, 11 Injured After Stadium Fall
Lifestyle
Get to Know 2025 Eid Al Adha Prayer Times in Egypt
Business
Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War
News
"Tensions Escalate: Iran Probes Allegations of Indian Tech Collaboration with Israeli Intelligence"
News
Flights suspended at Port Sudan Airport after Drone Attacks
Arts & Culture
Hawass Foundation Launches 1st Course to Teach Ancient Egyptian Language
Videos & Features
Video: Trending Lifestyle TikToker Valeria Márquez Shot Dead during Live Stream

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


See - Sada Elbalad
18 hours ago
- See - Sada Elbalad
Weiler officially takes over as head coach of DC United
Amir Haggag DC United announced on Wednesday the appointment of Swiss coach Rene Weiler, the former Al-Ahly coach, to coach the team for the upcoming period. The American club's statement said: "DC United has agreed to appoint world-class Swiss coach Rene Weiler as head coach of the club, pending his obtaining a US work permit. Kevin Flanagan will continue as interim head coach until Weiler arrives." "DC United is a club with a rich history and a passionate fan base. The foundations in place here give me confidence in what we can build," Weiler said. "There is still a lot of work ahead of us, but I am fully committed to leading this club to where it belongs, competing at the highest level in Major League Soccer." With over 24 years of coaching experience and six major titles to his name, Weiler is the most experienced and accomplished coach in DC United's history and joins MLS as one of the league's most decorated coaches. read more Gold prices rise, 21 Karat at EGP 3685 NATO's Role in Israeli-Palestinian Conflict US Expresses 'Strong Opposition' to New Turkish Military Operation in Syria Shoukry Meets Director-General of FAO Lavrov: confrontation bet. nuclear powers must be avoided News Iran Summons French Ambassador over Foreign Minister Remarks News Aboul Gheit Condemns Israeli Escalation in West Bank News Greek PM: Athens Plays Key Role in Improving Energy Security in Region News One Person Injured in Explosion at Ukrainian Embassy in Madrid News Israeli-Linked Hadassah Clinic in Moscow Treats Wounded Iranian IRGC Fighters News China Launches Largest Ever Aircraft Carrier Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Videos & Features Tragedy Overshadows MC Alger Championship Celebration: One Fan Dead, 11 Injured After Stadium Fall Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Arts & Culture South Korean Actress Kang Seo-ha Dies at 31 after Cancer Battle News "Tensions Escalate: Iran Probes Allegations of Indian Tech Collaboration with Israeli Intelligence" News Flights suspended at Port Sudan Airport after Drone Attacks Arts & Culture Hawass Foundation Launches 1st Course to Teach Ancient Egyptian Language Videos & Features Video: Trending Lifestyle TikToker Valeria Márquez Shot Dead during Live Stream


Al-Ahram Weekly
a day ago
- Al-Ahram Weekly
Egypt launches digital tourism campaign in Arab market in partnership with WEGO - Tourism
As part of the broader international promotional initiative "Egypt… Unmatched Diversity," the Ministry of Tourism and Antiquities has launched a new digital campaign targeting Arab travellers, in partnership with WEGO, a leading Middle East-based travel search engine and booking platform. Running through June 2026, the campaign aims to spotlight Egypt's diverse tourism offerings using modern, data-driven marketing strategies. It focuses on expanding digital outreach through specialized global platforms to attract a wider audience across the region. Ahmed Youssef, Assistant Minister for Strategic Affairs and Acting CEO of the Egyptian Tourism Authority, stated that the campaign highlights Egypt's commitment to innovation in tourism marketing and its strategic focus on key regional markets to drive sustainable growth. The campaign's promotional content highlights experiences tailored to Arab tourists, including beach escapes, water sports, cultural heritage, shopping, and entertainment. Special attention will be given to emerging destinations, such as New Alamein City, which is being promoted as a premier travel hub due to its modern infrastructure and rising appeal. The campaign includes a bilingual media plan (Arabic and English) across YouTube, Google, and smart out-of-home advertising in cinemas and shopping centres in key Arab countries. Advertising will intensify during peak holiday and festive seasons. Suzanne Mostafa, Director General of Tourism Promotion, said the campaign aims to generate over 500,000 bookings and attract more than one million visitors from the Arab world. Follow us on: Facebook Instagram Whatsapp Short link:


See - Sada Elbalad
a day ago
- See - Sada Elbalad
Volcano Erupts in Southwest Iceland
Israa Farhan A volcano erupted in southwest Iceland on Wednesday, marking the latest in a series of eruptions that have affected the region since 2021, according to the Icelandic Meteorological Office. Iceland, a North Atlantic island nation known for its dramatic landscapes shaped by glaciers and volcanoes, has now experienced 12 volcanic eruptions in just four years. These eruptions are typically characterized by lava emerging from long fissures in the Earth's crust rather than explosive activity from a central crater. The latest eruption occurred in the Reykjanes Peninsula, a geologically active area near the capital Reykjavik. While visually striking, these events have so far posed no direct threat to the capital and have not produced significant ash clouds in the stratosphere or caused disruption to air traffic. However, the nearby fishing town of Grindavík remains largely abandoned. Once home to nearly 4,000 residents, the town was evacuated in 2023 due to persistent threats from lava flows and earthquake swarms linked to the volcanic unrest. read more Gold prices rise, 21 Karat at EGP 3685 NATO's Role in Israeli-Palestinian Conflict US Expresses 'Strong Opposition' to New Turkish Military Operation in Syria Shoukry Meets Director-General of FAO Lavrov: confrontation bet. nuclear powers must be avoided News Iran Summons French Ambassador over Foreign Minister Remarks News Aboul Gheit Condemns Israeli Escalation in West Bank News Greek PM: Athens Plays Key Role in Improving Energy Security in Region News One Person Injured in Explosion at Ukrainian Embassy in Madrid News Israeli-Linked Hadassah Clinic in Moscow Treats Wounded Iranian IRGC Fighters News China Launches Largest Ever Aircraft Carrier Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Videos & Features Tragedy Overshadows MC Alger Championship Celebration: One Fan Dead, 11 Injured After Stadium Fall Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt News "Tensions Escalate: Iran Probes Allegations of Indian Tech Collaboration with Israeli Intelligence" News Flights suspended at Port Sudan Airport after Drone Attacks Arts & Culture Hawass Foundation Launches 1st Course to Teach Ancient Egyptian Language Arts & Culture South Korean Actress Kang Seo-ha Dies at 31 after Cancer Battle Videos & Features Video: Trending Lifestyle TikToker Valeria Márquez Shot Dead during Live Stream