Taylor Swift emotional as she reveals family's role in regaining her masters
Taylor Swift has opened up about the day she got her masters back, admitting that she 'very dramatically hit the floor for real' when she found out the news
Travis Kelce and Taylor Swift had plenty to say on the latest New Heights podcast
Taylor Swift became tearful whilst reflecting on a momentous occasion in her life so far, as she recalled the moment she finally regained ownership of her master recordings.
The pop icon appeared on her boyfriend Travis Kelce and his brother Jason's podcast New Heights to share details with her fans about the forthcoming album, The Life of a Showgirl. Prior to discussing the tracklist and the album's origins, Taylor revealed intimate details about the day she regained control of her masters.
Taylor confessed that she had been putting money aside from a young age with the goal of owning her music. She elaborated on how re-recording her tracks was what she considered the nearest thing to actually possessing them.
Following the Eras Tour, Taylor convened with her team to contact Shamrock Holdings, who held ownership of her masters.
For Taylor, controlling her catalogue represented far more than financial gain; it encompassed her artistic work, personal diary entries spanning her entire life, and compositions from different periods, many of which she had personally financed.
Taylor became visibly emotional as she described receiving the news
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Instead of involving solicitors, she arranged for her mother and brother to meet with Shamrock Holdings. After conveying to the firm how significant this would be for Taylor and attempting to devise a strategy, her mother, Andrea Swift, rang to inform Taylor that she was uncertain where this might lead, reports the Mirror US.
A visibly moved Taylor continued, saying: "A couple of months after the Super Bowl in Kansas City, I get a call from my mom. She's like, 'You got your music.' I very dramatically hit the floor for real. Bawling my eyes out, weeping, like 'Really! ?'"
She continued, "I said to myself, 'Go tell Travis in a normal way,' he was playing video games, and he put his headset down. I was like 'I got my music back!' And I was in heaven crying. This changed my life."
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Back in 2019, Scooter Braun's firm, Ithaca Holdings, purchased Big Machine Records, which owned the rights to the pop star's initial six albums. The following year, he offloaded the masters to Shamrock Capital for $300 million.
The Grammy-winning artist revealed the news through a statement on her website and Instagram on May 30.
Taylor shared an image of herself against a white backdrop wearing a relaxed blue polo shirt and jeans, positioned amongst her first six records, with the caption "You belong with me" and various coloured heart emojis representing each album.
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