Zoom unveils Custom AI Companion & task features for users
Zoom has released a range of new AI features aimed at enhancing productivity and collaboration across its platform.
The company announced the launch of Custom AI Companion, Zoom Tasks, AI-powered calendar scheduling, and other tools for Zoom Workplace users. These additions are designed to enable the intelligent automation of daily workflows, task management, and enhanced team communication.
Custom AI Companion enables organisations to customise AI agents and workflows using the Zoom AI Studio. This paid add-on launches as a low-code, drag-and-drop solution for administrators seeking to tailor AI skills and agents to their specific operational requirements. It comes with integrations to external AI agents and protocols from third parties such as Anthropic and Google, which will become available this summer.
According to Jeff Smith, Head of Product for Workplace AI, Meetings, and Spaces at Zoom, "A year ago, we launched Zoom Workplace's AI-first capabilities, transforming how users work—helping them get more done, drive better results, and strengthen their relationships at work. AI Companion became a personal assistant across Zoom Workplace, plugging into all your favourite apps like Outlook, Office, Gmail, Google Calendar, and Google Docs."
"Last month, we announced that AI Companion now includes a set of agentic skills so it can understand, plan, and get things done with minimal input from the user. We're further delivering on that promise by launching Custom AI Companion, agentic AI, and many other features. We continue to push the boundaries of innovation to bring our customers the very best AI-first solutions that drive productivity and collaboration."
Zoom Tasks is the company's new AI-first task management system. It is designed to help users track, manage, and complete tasks that arise from meetings, chat, and, in future updates, email. Zoom AI Companion supports the process by surfacing action items from meeting summaries or chats, converting them into actionable tasks, and recommending next steps to help with completion. Users can view all tasks in a centralised tab or embed them in a Zoom Doc for easier tracking.
The AI Companion can also automatically assign tasks based on context, summarise task progress, and share responsibilities among team members. These capabilities are now available to Zoom Workplace users, with AI functionalities offered to eligible paid plan holders.
To further facilitate in-person interactions, the Voice Recorder, powered by AI Companion, will allow users to transcribe and summarise conversations outside of Zoom Meetings or Zoom Phone calls. The feature will become available on mobile platforms later this month and in Zoom Rooms during the summer.
Zoom Team Chat has received several updates, including enhanced translation using the platform's own Small Language Model, which now supports improved translation from eight languages into English. Additionally, users can now mention and share contacts of individuals outside a chat or channel without needing to add them. They can instruct AI Companion to schedule meetings with multiple participants using data from across the platform.
During meetings, users have the option to create private chats with individual participants or subgroups and can add custom names to organise multiple private discussions better.
The Zoom AI Studio now offers organisations the ability to create meeting summary templates through the Custom AI Companion add-on. This allows administrators to shape the format and content of meeting summaries generated by the AI.
Organisations can also connect a range of enterprise data sources to the AI Companion via the Bring Your Own Index feature. This integration works with services such as Amazon Q Business or Glean, enabling relevant documents, emails, and project information to be surfaced in real time during Zoom Meetings.
Zoom Clips now supports using custom avatars generated by AI. Users can create avatars in their likeness, provide a transcript, and have the AI Companion produce a video clip on their behalf. The avatars come with security measures, such as gesture detection and watermarks, to safeguard authenticity and indicate the AI origin of the content.
The Custom AI Companion add-on is priced at USD $12 per user per month, with additional features expected to become available in the coming months. Custom avatars for Zoom Clips are available with the add-on and will be offered separately in May.
The Zoom Whiteboard tool has been enhanced with improved template features, including sticky notes and emoji stacks. It now supports board conversion from third-party providers such as Miro, Mural, and Lucid. AI Companion can also summarise Whiteboard content.
Other updates include the introduction of Online Fax via Zoom Phone, integration of AI-generated call summaries into Salesforce, prioritisation of urgent voicemails, and the ability for Workvivo AI to assist with company communications and content creation.
Zoom has expanded its offerings for contact centres and sales teams, delivering workforce management enhancements and a new AI playbooks feature for Zoom Revenue Accelerator. The AI playbooks can automate sales methodologies, surface key customer insights, and improve CRM accuracy by reducing manual data entry. Deal Explorer provides a natural language search of opportunity lifecycle data, giving sales teams actionable insights more efficiently.
Aimed at frontline workers, Zoom has launched Zoom Workplace for Frontline and Zoom Workplace for Clinicians. The former is a mobile solution that provides communication and work management tools, while the latter, in partnership with Suki, delivers AI-generated clinical notes for healthcare professionals.
These new capabilities are available as part of Zoom Workplace, with specific functionalities accessible depending on plan or add-on selection.
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7 hours ago
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Disposable Vape Ban And Strict Advertising Rules Begin - What You Need To Know
Nik Dirga, Digital Explainer Editor Explainer - Disposable vape fans will see their habit go up in smoke from Tuesday, as tough new vape rules kick in. Here's what you need to know about changes to vape sales and advertising. What's being banned? The distribution, manufacture, sale and supply of disposable vapes is being banned from Tuesday. "We are getting rid of vapes that are most popular among young people, and that can only be positive," Associate Health Minister Casey Costello said in announcing the changes last year. The 2023/24 NZ Health Survey found 10.5 percent of people aged 15 to 17 vaped daily. However, pod-style vaping devices will still be sold. They contain pre-filled pods which are swapped out to refill the vape. Also as of Tuesday, vaping devices, products and packaging can no longer be displayed at general retailers. Specialist vape stores must not display products in any way that makes them visible from outside their place of business - that includes advertising, display in online stores and in vending machines. There are also many new restrictions on advertising to promote or encourage the use of vaping products, including to existing customers. The new raft of advertising restrictions mean businesses could face a $2000 infringement fine. For instance, the government says it would violate the new regulations if a shop is advertising or posting about vaping products on social media platforms such as Facebook, Instagram, Twitteror Google business listings. "From the 17th June we will no longer be able to show images of the products," one online vape retailer says on its website. There's quite a lot of detail in the new advertising rules and a full breakdown can be found on Health New Zealand's website. Also as of Tuesday, vaping specialist retailers can no longer use various promotional techniques such as giving away free vaping products, discounts, offering rewards, cash rebates or gifts for the purchase of vaping products, or offer lotteries or games to people who buy vaping products. Haven't there already been some restrictions on vapes? Yes, as part of the series of changes to the Smokefree Environments and Regulated Products Act 1990 last year. The new changes are the second line of alterations which began coming into effect in December. As of December, fines for selling to minors and publishing prohibited advertisements were increased, and new vape speciality stores were forbidden from opening within 100 metres of early childhood education centres. There were already location restrictions saying speciality vape stores had to be at least 300 metres from schools or marae. In introducing the amendments to smoking regulations last year, Associate Health Minister Casey Costello said, "New Zealand was too slow to effectively regulate vaping, and youth vaping rates are too high". "We have collectively agreed that, we have recognised that, and we know that we can do better. We have to stop young people from taking it up as a habit." The ban on disposable vapes was put off for six months to allow retailers to prepare for the changes. Jonathan Devery, chair of the Vaping Industry Association of New Zealand, said the group does support the disposable vapes ban, with a few caveats. He said while VIANZ "supports the intent behind the policy - to reduce youth access and address the environmental impact of single-use products - the association is urging caution about the potential unintended consequences". University of Otago public health professor Janet Hoek, a leading researcher into vaping, said whether or not the ban will make a difference will depend on enforcement and product innovation by the industry. Will people just switch from disposable vapes to refillable pods? "I would expect [the ban] to reduce youth vaping given young people are very price sensitive," Hoek said. "However, if the industry responds, as I think it is likely to do, by introducing cheaper pod vapes, the impact will be much less limited than we might hope." "They're not a straightforward replacement," Devery said. "There's a real risk that removing the most convenient smoking cessation option could drive consumers back to cigarettes." Hoek said many manufacturers may look for loopholes they can exploit with bans. "Disposable vapes are typically inexpensive [i.e., may cost less than $10 a device], so the vaping industry may respond by introducing new lower priced reusable vapes," Hoek said, saying she had seen pod starter kits - without pods, which cost extra - being advertised for under $10. "We saw this behaviour among tobacco companies as they tried to undermine the impact of increased tobacco excise taxes [they 'shifted' the tax to higher priced brands, away from lower priced brands and introduced entirely new brands to create a new 'super value' partition within the market]." Devery of VIANZ said it's possible some vape sales may just go underground. "There are also serious concerns about enforcement," he said. "Early warnings from the UK, where a disposable vape ban came into effect on 1 June, suggest black market sales are likely to increase." Hoek said there is a lot of concern that manufacturers may find ways around disposable bans - she pointed to 'Big Puff' high-capacity throwaway vapes that have drawn concern in the UK with their own disposables ban. What does this mean for the vaping industry? "We have consistently called for a full ban on disposable vapes, rather than incremental technical fixes, and we welcome the environmental benefits it will bring," Devery said. "But the transition must be managed carefully to avoid driving consumers back to smoking or into unregulated markets." The industry group feels that some of the advertising restrictions may ultimately harm consumers and make it harder for retailers to interact with them. "Many retailers, especially online, have relied on clear product information and guidance to help adults make informed choices," Devery said. "New restrictions will limit what can be communicated, making it harder for consumers to understand available options or find support to switch." "Retailers are still recovering from last year's rushed regulations that left them with unsellable stock and high compliance costs - from updating websites to in-store signage," he said. Many retailers have discounted their products heavily before the bans take effect. But should more be done to control vaping? Hoek said she thought the new measures would help cut youth vaping, but more strategy was needed. "There are many omissions from the measures (e.g., the high concentration of vape stores in lower income communities; the location of vape stores right next to schools). I would favour a more proactive strategy that reduced the appeal, availability, addictiveness and affordability of vaping products." One of the key complaints about disposable vapes have been the waste they generate, Devery said. "Removing disposables will help cut vape-related e-waste by over 80 percent according to our industry estimates, but more must be done," he said. "VIANZ recommends expanded take-back schemes like VapeCycle, producer-responsibility regulations, and better consumer education on safe disposal." "I would favour a 'polluter pays' model, where vape companies are responsible for the costs their products create," Hoek said. "Vape companies have been given clear rules to follow, and yet some are already looking for loopholes," Asthma and Respiratory Foundation chief executive Letitia Harding said in a statement. Will this help New Zealand meet its Smokefree 2025 goals? Back in 2011, New Zealand's government set the goal of a Smokefree New Zealand by 2025. There have been concerns that goal is falling short, with particular worries about Māori and Pasifika smoking rates. Costello has maintained the government's changes will continue work toward the target. "We do not want our young people vaping," Costello said in Parliament. "We do not want them taking up this habit. We do not want them to be nicotine addicted. We also don't want anybody taking up tobacco and smoking." The current smokefree goal aims to have less than 5 percent of the population smoking by December, but the latest data reveals there are still about 300,000 daily smokers - 6.9 percent of adults - across the country. "VIANZ urges the government to closely monitor the ban's impact on smoking rates, particularly among priority groups, and ensure regulations don't inadvertently harm those most vulnerable," Deverey said. "Vaping regulation must be viewed in the context of the devastating harm caused by smoking, which kills two out of every three users." "Strong rules and environmental responsibility are essential, but the broader goal must remain to reduce smoking and improve public health outcomes." Hoek said it's important vaping retailers were brought along on that goal. "People who sell vaping products should be able to help people switch successfully from smoking to vaping," she said. "Early work we did with general retailers (dairy owners) showed they knew next to nothing about the products they sold (and some offered completely incorrect advice). Ignorance among retailers creates a risk that people who could benefit by switching to vaping will buy a product that isn't well suited to their needs." "We also need to let people know that, once they have switched completely to vaping and no longer think there's a risk they would return to smoking, they should stop vaping. "That latter message isn't [for obvious reasons] communicated by vaping companies or retailers."
Otago Daily Times
11 hours ago
- Otago Daily Times
Tough new vape rules set to kick in
By Nik Dirga of RNZ Explainer - Disposable vape fans will see their habit go up in smoke from Tuesday as tough new vape rules kick in. Here's what you need to know about changes to vape sales and advertising. What's being banned? The distribution, manufacture, sale and supply of disposable vapes is being banned from Tuesday. "We are getting rid of vapes that are most popular among young people, and that can only be positive," Associate Health Minister Casey Costello said in announcing the changes last year. The 2023/24 NZ Health Survey found 10.5 percent of people aged 15 to 17 vaped daily. However, pod-style vaping devices will still be sold. They contain pre-filled pods which are swapped out to refill the vape. Also as of Tuesday, vaping devices, products and packaging can no longer be displayed at general retailers. Specialist vape stores must not display products in any way that makes them visible from outside their place of business - that includes advertising, display in online stores and in vending machines. There are also many new restrictions on advertising to promote or encourage the use of vaping products, including to existing customers. The new raft of advertising restrictions mean businesses could face a $2000 infringement fine. For instance, the government says it would violate the new regulations if a shop is advertising or posting about vaping products on social media platforms such as Facebook, Instagram, Twitter or Google business listings. "From the 17th June we will no longer be able to show images of the products," one online vape retailer says on its website. There's quite a lot of detail in the new advertising rules and a full breakdown can be found on Health New Zealand's website. Also as of Tuesday, vaping specialist retailers can no longer use various promotional techniques such as giving away free vaping products, discounts, offering rewards, cash rebates or gifts for the purchase of vaping products, or offer lotteries or games to people who buy vaping products. Haven't there already been some restrictions on vapes? Yes, as part of the series of changes to the Smokefree Environments and Regulated Products Act 1990 last year. The new changes are the second line of alterations which began coming into effect in December. As of December, fines for selling to minors and publishing prohibited advertisements were increased, and new vape speciality stores were forbidden from opening within 100 metres of early childhood education centres. There were already location restrictions saying speciality vape stores had to be at least 300 metres from schools or marae. In introducing the amendments to smoking regulations last year, Associate Health Minister Casey Costello said, "New Zealand was too slow to effectively regulate vaping, and youth vaping rates are too high". "We have collectively agreed that, we have recognised that, and we know that we can do better. We have to stop young people from taking it up as a habit." The ban on disposable vapes was put off for six months to allow retailers to prepare for the changes. Jonathan Devery, chair of the Vaping Industry Association of New Zealand, said the group does support the disposable vapes ban, with a few caveats. He said while VIANZ "supports the intent behind the policy - to reduce youth access and address the environmental impact of single-use products - the association is urging caution about the potential unintended consequences". University of Otago public health professor Janet Hoek, a leading researcher into vaping, said whether or not the ban will make a difference will depend on enforcement and product innovation by the industry. Will people just switch from disposable vapes to refillable pods? "I would expect [the ban] to reduce youth vaping given young people are very price sensitive," Hoek said. "However, if the industry responds, as I think it is likely to do, by introducing cheaper pod vapes, the impact will be much less limited than we might hope." "They're not a straightforward replacement," Devery said. "There's a real risk that removing the most convenient smoking cessation option could drive consumers back to cigarettes." Hoek said many manufacturers may look for loopholes they can exploit with bans. "Disposable vapes are typically inexpensive [i.e., may cost less than $10 a device], so the vaping industry may respond by introducing new lower priced reusable vapes," Hoek said, saying she had seen pod starter kits - without pods, which cost extra - being advertised for under $10. "We saw this behaviour among tobacco companies as they tried to undermine the impact of increased tobacco excise taxes [they 'shifted' the tax to higher priced brands, away from lower priced brands and introduced entirely new brands to create a new 'super value' partition within the market]." Devery of VIANZ said it's possible some vape sales may just go underground. "There are also serious concerns about enforcement," he said. "Early warnings from the UK, where a disposable vape ban came into effect on 1 June, suggest black market sales are likely to increase." Hoek said there is a lot of concern that manufacturers may find ways around disposable bans - she pointed to 'Big Puff' high-capacity throwaway vapes that have drawn concern in the UK with their own disposables ban. What does this mean for the vaping industry? "We have consistently called for a full ban on disposable vapes, rather than incremental technical fixes, and we welcome the environmental benefits it will bring," Devery said. "But the transition must be managed carefully to avoid driving consumers back to smoking or into unregulated markets." The industry group feels that some of the advertising restrictions may ultimately harm consumers and make it harder for retailers to interact with them. "Many retailers, especially online, have relied on clear product information and guidance to help adults make informed choices," Devery said. "New restrictions will limit what can be communicated, making it harder for consumers to understand available options or find support to switch." "Retailers are still recovering from last year's rushed regulations that left them with unsellable stock and high compliance costs - from updating websites to in-store signage," he said. Many retailers have discounted their products heavily before the bans take effect. But should more be done to control vaping? Hoek said she thought the new measures would help cut youth vaping, but more strategy was needed. "There are many omissions from the measures (e.g., the high concentration of vape stores in lower income communities; the location of vape stores right next to schools). I would favour a more proactive strategy that reduced the appeal, availability, addictiveness and affordability of vaping products." One of the key complaints about disposable vapes have been the waste they generate, Devery said. "Removing disposables will help cut vape-related e-waste by over 80 percent according to our industry estimates, but more must be done," he said. "VIANZ recommends expanded take-back schemes like VapeCycle, producer-responsibility regulations, and better consumer education on safe disposal." "I would favour a 'polluter pays' model, where vape companies are responsible for the costs their products create," Hoek said. "Vape companies have been given clear rules to follow, and yet some are already looking for loopholes," Asthma and Respiratory Foundation chief executive Letitia Harding said in a statement. Will this help New Zealand meet its Smokefree 2025 goals? Back in 2011, New Zealand's government set the goal of a Smokefree New Zealand by 2025. There have been concerns that goal is falling short, with particular worries about Māori and Pasifika smoking rates. Costello has maintained the government's changes will continue work toward the target. "We do not want our young people vaping," Costello said in Parliament. "We do not want them taking up this habit. We do not want them to be nicotine addicted. We also don't want anybody taking up tobacco and smoking." The current smokefree goal aims to have less than 5 percent of the population smoking by December, but the latest data reveals there are still about 300,000 daily smokers - 6.9 percent of adults - across the country. "VIANZ urges the government to closely monitor the ban's impact on smoking rates, particularly among priority groups, and ensure regulations don't inadvertently harm those most vulnerable," Deverey said. "Vaping regulation must be viewed in the context of the devastating harm caused by smoking, which kills two out of every three users." "Strong rules and environmental responsibility are essential, but the broader goal must remain to reduce smoking and improve public health outcomes." Hoek said it's important vaping retailers were brought along on that goal. "People who sell vaping products should be able to help people switch successfully from smoking to vaping," she said. "We also need to let people know that, once they have switched completely to vaping and no longer think there's a risk they would return to smoking, they should stop vaping. "That latter message isn't [for obvious reasons] communicated by vaping companies or retailers."
Otago Daily Times
11 hours ago
- Otago Daily Times
Why disposable vapes will vanish from stores this week
By Nik Dirga of RNZ Explainer - Disposable vape fans will see their habit go up in smoke from Tuesday, as tough new vape rules kick in. Here's what you need to know about changes to vape sales and advertising. What's being banned? The distribution, manufacture, sale and supply of disposable vapes is being banned from Tuesday. "We are getting rid of vapes that are most popular among young people, and that can only be positive," Associate Health Minister Casey Costello said in announcing the changes last year. The 2023/24 NZ Health Survey found 10.5 percent of people aged 15 to 17 vaped daily. However, pod-style vaping devices will still be sold. They contain pre-filled pods which are swapped out to refill the vape. Also as of Tuesday, vaping devices, products and packaging can no longer be displayed at general retailers. Specialist vape stores must not display products in any way that makes them visible from outside their place of business - that includes advertising, display in online stores and in vending machines. There are also many new restrictions on advertising to promote or encourage the use of vaping products, including to existing customers. The new raft of advertising restrictions mean businesses could face a $2000 infringement fine. For instance, the government says it would violate the new regulations if a shop is advertising or posting about vaping products on social media platforms such as Facebook, Instagram, Twitter or Google business listings. "From the 17th June we will no longer be able to show images of the products," one online vape retailer says on its website. There's quite a lot of detail in the new advertising rules and a full breakdown can be found on Health New Zealand's website. Also as of Tuesday, vaping specialist retailers can no longer use various promotional techniques such as giving away free vaping products, discounts, offering rewards, cash rebates or gifts for the purchase of vaping products, or offer lotteries or games to people who buy vaping products. Haven't there already been some restrictions on vapes? Yes, as part of the series of changes to the Smokefree Environments and Regulated Products Act 1990 last year. The new changes are the second line of alterations which began coming into effect in December. As of December, fines for selling to minors and publishing prohibited advertisements were increased, and new vape speciality stores were forbidden from opening within 100 metres of early childhood education centres. There were already location restrictions saying speciality vape stores had to be at least 300 metres from schools or marae. In introducing the amendments to smoking regulations last year, Associate Health Minister Casey Costello said, "New Zealand was too slow to effectively regulate vaping, and youth vaping rates are too high". "We have collectively agreed that, we have recognised that, and we know that we can do better. We have to stop young people from taking it up as a habit." The ban on disposable vapes was put off for six months to allow retailers to prepare for the changes. Jonathan Devery, chair of the Vaping Industry Association of New Zealand, said the group does support the disposable vapes ban, with a few caveats. He said while VIANZ "supports the intent behind the policy - to reduce youth access and address the environmental impact of single-use products - the association is urging caution about the potential unintended consequences". University of Otago public health professor Janet Hoek, a leading researcher into vaping, said whether or not the ban will make a difference will depend on enforcement and product innovation by the industry. Will people just switch from disposable vapes to refillable pods? "I would expect [the ban] to reduce youth vaping given young people are very price sensitive," Hoek said. "However, if the industry responds, as I think it is likely to do, by introducing cheaper pod vapes, the impact will be much less limited than we might hope." "They're not a straightforward replacement," Devery said. "There's a real risk that removing the most convenient smoking cessation option could drive consumers back to cigarettes." Hoek said many manufacturers may look for loopholes they can exploit with bans. "Disposable vapes are typically inexpensive [i.e., may cost less than $10 a device], so the vaping industry may respond by introducing new lower priced reusable vapes," Hoek said, saying she had seen pod starter kits - without pods, which cost extra - being advertised for under $10. "We saw this behaviour among tobacco companies as they tried to undermine the impact of increased tobacco excise taxes [they 'shifted' the tax to higher priced brands, away from lower priced brands and introduced entirely new brands to create a new 'super value' partition within the market]." Devery of VIANZ said it's possible some vape sales may just go underground. "There are also serious concerns about enforcement," he said. "Early warnings from the UK, where a disposable vape ban came into effect on 1 June, suggest black market sales are likely to increase." Hoek said there is a lot of concern that manufacturers may find ways around disposable bans - she pointed to 'Big Puff' high-capacity throwaway vapes that have drawn concern in the UK with their own disposables ban. What does this mean for the vaping industry? "We have consistently called for a full ban on disposable vapes, rather than incremental technical fixes, and we welcome the environmental benefits it will bring," Devery said. "But the transition must be managed carefully to avoid driving consumers back to smoking or into unregulated markets." The industry group feels that some of the advertising restrictions may ultimately harm consumers and make it harder for retailers to interact with them. "Many retailers, especially online, have relied on clear product information and guidance to help adults make informed choices," Devery said. "New restrictions will limit what can be communicated, making it harder for consumers to understand available options or find support to switch." "Retailers are still recovering from last year's rushed regulations that left them with unsellable stock and high compliance costs - from updating websites to in-store signage," he said. Many retailers have discounted their products heavily before the bans take effect. But should more be done to control vaping? Hoek said she thought the new measures would help cut youth vaping, but more strategy was needed. "There are many omissions from the measures (e.g., the high concentration of vape stores in lower income communities; the location of vape stores right next to schools). I would favour a more proactive strategy that reduced the appeal, availability, addictiveness and affordability of vaping products." One of the key complaints about disposable vapes have been the waste they generate, Devery said. "Removing disposables will help cut vape-related e-waste by over 80 percent according to our industry estimates, but more must be done," he said. "VIANZ recommends expanded take-back schemes like VapeCycle, producer-responsibility regulations, and better consumer education on safe disposal." "I would favour a 'polluter pays' model, where vape companies are responsible for the costs their products create," Hoek said. "Vape companies have been given clear rules to follow, and yet some are already looking for loopholes," Asthma and Respiratory Foundation chief executive Letitia Harding said in a statement. Will this help New Zealand meet its Smokefree 2025 goals? Back in 2011, New Zealand's government set the goal of a Smokefree New Zealand by 2025. There have been concerns that goal is falling short, with particular worries about Māori and Pasifika smoking rates. Costello has maintained the government's changes will continue work toward the target. "We do not want our young people vaping," Costello said in Parliament. "We do not want them taking up this habit. We do not want them to be nicotine addicted. We also don't want anybody taking up tobacco and smoking." The current smokefree goal aims to have less than 5 percent of the population smoking by December, but the latest data reveals there are still about 300,000 daily smokers - 6.9 percent of adults - across the country. "VIANZ urges the government to closely monitor the ban's impact on smoking rates, particularly among priority groups, and ensure regulations don't inadvertently harm those most vulnerable," Deverey said. "Vaping regulation must be viewed in the context of the devastating harm caused by smoking, which kills two out of every three users." "Strong rules and environmental responsibility are essential, but the broader goal must remain to reduce smoking and improve public health outcomes." Hoek said it's important vaping retailers were brought along on that goal. "People who sell vaping products should be able to help people switch successfully from smoking to vaping," she said. "We also need to let people know that, once they have switched completely to vaping and no longer think there's a risk they would return to smoking, they should stop vaping. "That latter message isn't [for obvious reasons] communicated by vaping companies or retailers."
