Where We Are Going Today: Matcha Cloud
There is something instantly charming about Matcha Cloud — from the soft pink packaging to the handwritten 'To the matcha lover only' on the box.
This brand knows its audience, and it delivers an experience that feels like a warm, cozy hug.
I ordered everything separately: the Premium Ceremonial Grade Matcha that came with a cute sleeve, and four flavor syrups — Apple Pie, Gingerbread, Caramel Gingerbread, and Cinnamon Cookie.
Each item came in one box, with themed packaging that made the whole order feel cohesive and thoughtful.
The matcha itself is fresh, smooth and vibrant — exactly what you want from ceremonial grade.
It blended well with oat milk and delivered a balanced, clean taste without bitterness. The sleeve was perfect for holding my cup around.
Now to the flavor syrups, they are playful and creative. Especially the cinnamon cookie one, which gave cozy winter vibes.
But if I am being honest, the taste of the syrups was not as deep or rich as I hoped. They add sweetness and aroma, but I found myself wishing they had more natural flavor and less artificial aftertaste.
Still, for matcha lovers who enjoy a touch of customization or want to try fun new twists, Matcha Cloud offers a refreshing take.
It is not just about quality, it is about joy — and this brand knows how to deliver that.
For more information, check their Instagram @matcha.cloud.ksa.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Saudi Gazette
5 hours ago
- Saudi Gazette
Teen TikTok star shot dead after man broke into her home
ISLAMABAD — A 22-year-old man has been arrested in Pakistan and confessed to the murder of 17-year-old social media influencer Sana Yousaf, according to police. Authorities say they believe Umar Hayat murdered Ms Yousaf at her home in Islamabad on Monday after she rejected what they called his "offers of friendship". He allegedly also repeatedly tried and failed, to meet her. They say he broke into her home, fired two shots, stole her phone and fled. Ms Yousaf's father, Syed Yousaf Hassan, told the BBC she was his only daughter and was "very brave". Her family have gathered in Chitral, where Ms Yousaf has been buried. Yousaf said she had never mentioned Hayat, nor any threatening behavior, before she was killed. He said Ms Yousaf's aunt was at the family home when the suspect broke in, and that he had also threatened to shoot her before fleeing. Ms Yousaf died before she could be taken to the hospital. Police said the "brutal" murder caused "a wave of concern" across the country, and that there was "immense" pressure to find the killer. They raided locations across the capital and the province of Punjab and scanned footage from 113 CCTV cameras. The suspected murder weapon and Ms Yousaf's phone have since been recovered. Ms Yousaf already had a wide following in Pakistan, with half a million fans on Instagram before her death. Condolences have flooded her social media pages. Her TikTok account gained hundreds of thousands of followers overnight, and now stands at more than a million. Her last video on Instagram, posted last week, showed her surrounded by balloons and cutting a cake for her birthday. Given her high profile in Pakistan, news of Ms Yousaf's death spread quickly in local news media and on social media platforms. It's also ignited a fierce debate about women on social media. While many have shared their outrage at news of Ms Yousaf's death, there has also been backlash towards her work as an influencer. Digital rights advocacy group Bolo Bhi has been monitoring the online reaction, and its director Usama Khilji said such criticism had been coming from a small portion of mostly male internet users - some of whom have cited religious grounds. "They're asking why she was putting up all this content, and even suggesting the family should take down her Instagram and TikTok accounts because they add to her 'sins'," Mr Khilji explained. Dr Farzana Bari, a prominent human rights activist, argued the reaction is "misogynistic" and "patriarchal". She said Ms Yousaf had "her own voice", and that the discourse online is a reminder that social media has become a "very threatening place for female content creators" in Pakistan. The Inspector General of Police for Islamabad, Syed Ali Nasir Rizvi, said women who choose to become social media influencers "deserve our encouragement and support". He added Ms Yousaf's murder was "tragic". Dr Bari said authorities condemning the incident publicly was a positive sign that could lead to change. The arrested suspect is the son of a former public servant. He is from the town of Faisalabad, in the province of Punjab, according to police. — BBC
Arab News
7 hours ago
- Arab News
Content creators in Saudi Arabia lean into skincare science
DUBAI: As skincare continues to dominate the beauty conversation online, Arab News caught up with two Saudi influencers to understand more about how they are tailoring their content in an age where science-backed skincare is a key part of any makeup routine. For the latest updates, follow us on Instagram @ Sara Ali and Sarleen Ahmed attended L'Oréal's first-ever Skin Summit in Riyadh that convened more than 400 content creators. 'Since the summit, I've started asking myself 'does this product have real value? Is it backed by research? Is it something I'd recommend with confidence?' Now, my content isn't just about the glow, it's about the why behind the glow,' Ali told Arab News. As beauty influencers are increasingly expected to provide at least a cursory explanation about the skincare products they recommend, Ahmed explained that 'when you start understanding the science behind formulations and the long-term impact of ingredients, it brings a whole new level of purpose to the content you share.' 'I used to talk about how something made me feel – now, I want to talk about how it works,' Ali added. Dr. Richard Betts, scientific director at the consumer products division at L'Oréal SAPMENA, agrees with the push to inform beauty influencers. 'As a scientist, I believe bridging scientific expertise with creator-led storytelling is not just important, it is essential, especially in a market like Saudi Arabia, where digital engagement is amongst the highest globally,' he explained. Digital penetration in the Kingdom stands at a staggering 99 percent, according to the Communications, Space and Technology Commission. And with around half the population sitting within the under-30 age range, it is no wonder that skincare companies are looking to leverage beauty influencers. 'Content creators have a unique ability to turn complex science into relatable, everyday skincare knowledge,' Betts noted.
Arab News
a day ago
- Arab News
Huda Kattan reclaims full ownership of Huda Beauty
DUBAI: Huda Kattan announced on Tuesday that she regained full ownership of Huda Beauty, the brand she founded in 2013, following the end of an eight-year partnership with private equity firm TSG Consumer Partners. For the latest updates, follow us on Instagram @ In 2017, TSG acquired a minority stake in Huda Beauty. As of 2025, Kattan has bought back that equity, making the brand fully independent once again and one of the few major beauty companies that is 100 percent founder-owned. A post shared by Huda (@huda) 'Taking back full ownership of Huda Beauty is a deeply very important moment for me,' said Kattan. 'It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I'm more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.' Kattan, who serves as founder and co-CEO, now leads the company alongside her husband Christopher Goncalo, also co-CEO, and her sister Alya Kattan, who oversees social strategy. A post shared by Huda (@huda) Kattan is recognized as a Fortune 40 Under 40 honoree, one of Forbes' Self-Made Women in the US, and one of Forbes' 100 Most Powerful Businesswomen in the Middle East, as well as a TIME100 Impact Awards recipient and one of TIME's 25 Most Influential People on the Internet. Her brand is known for a number of cult-favorite products, including the Easy Routine trio — Easy Primer, Easy Blur and Easy Bake Setting Powder. A post shared by HUDA BEAUTY (@hudabeauty) The brand has also received industry recognition for its product quality and innovation, earning accolades such as the Allure Best of Beauty Award, Elle Beauty Award and Cosmopolitan Beauty Award. Just last week, the brand was ranked the world's most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index. The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility. The brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty. The brand also topped Cosmetify's list in 2019 and 2020. In 2018, the company was valued at more than $1 billion by Forbes.
