‘Big Brother' Uptick: Night 1 Viewer Results Up By Double-Digits On CBS
CBS' veteran Big Brother returned for season 27 on July 10 with just under 3 million viewers - 2.99 million to be exact, according to Nielsen Fast National data. Comparably, this is 10 percent above the year-ago season one opener (billed as 'part one' on Wednesday, July 17, 2024 - 2.76 million) and 27 percent above the part two premiere (on Thursday, July 18, 2024 - 2.36 million). These total audience tallies - last night and last year - do not incorporate the DVR usage.
Since the strength within Big Brother is within the young adult demographics (which, for traditionally older skewing CBS, is a bonus), anticipate growth among 18-34 and adults 18-49 and other categories.
"Season 27 Houseguests Move-In Date" — Coverage of the CBS Original Series BIG BROTHER, scheduled to ... More air on the CBS Television Network. Pictured: Adrian Rocha, Ashley Hollis, Jimmy Heagerty and Vince Panaro. Photo: Sonja Flemming/CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved.
On social media, Big Brother scored in the vicinity of 282m potential social impressions, which was 27 percent above the Thursday, July 18, 2024 telecast. Hashtag #BB27, specifically, trended in the top 10 in the United States on X for more than fove hours, peaking at No. 1.
Note: Potential Impressions are the estimated number of people who might have viewed posts related to this topic. Quid Monitor calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.
Diehard fans of Big Brother, of course, are anxiously awaiting the live 24/7 feeds, which will be accessible on paramount+ Premium and Pluto TV effective on Sunday, July 13 at 9:30 p.m. ET following the second telecast on CBS. In previous seasons, the live feeds would often start on the premiere night. Why the delay? Anticipation, perhaps.
BIG BROTHER Thrusday July 10, on the CBS Television Network and streaming on Paramount+ (live and ... More on-demand for Paramount+ with SHOWTIME subscribers, or on-demand for Paramount+ Essential subscribers the day after the episode airs)* Pictured: Rachel Reilly. Photo: CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved. Highest quality screengrab available.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
10 minutes ago
- Yahoo
Paramount's co-CEO Robbins to step down, memo shows
By Juby Babu (Reuters) -Brian Robbins, who helped grow the Paramount+ streaming service, is stepping down as Paramount Global's co-CEO, according to a memo seen by Reuters on Wednesday, following the completion of its merger with Skydance Media. David Ellison, the CEO of Skydance, will lead the new company as chief executive after the merger is completed by August 7. "The company is in exceptionally capable hands with David Ellison and the incoming team from Skydance," Robbins said in the memo. Robbins, who joined the company in 2017, was appointed co-CEO in April last year, along with George Cheeks and Chris McCarthy, with the three collectively succeeding Bob Bakish. McCarthy's departure was reported last month, while Cheeks will remain with the company as its chair of media, overseeing its broadcast and cable television business. Robbins was named CEO of Nickelodeon in 2018, and became the chief of Paramount Pictures in 2021. As CEO of Paramount Pictures, Robbins has overseen 17 number one releases at the box office and has overseen franchises including "Sonic the Hedgehog," "A Quiet Place," and "Mission: Impossible." After the deal closes, the company is expected to be structured into three primary business segments - studios, direct-to-consumer and TV media.
Yahoo
10 minutes ago
- Yahoo
Rylie Jeffries' bulge on 'Big Brother' sends gay fans into a frenzy
Fans weren't expecting to see this. Big Brother is currently airing its 27th season on CBS and the twists and turns are at an all-time high. Beyond the complex challenges and juicy drama, the show is known for steamy showmances as the contestants get cuddled up living under one roof together for the summer. Well, it looks like one contestant got quite excited as he mingled with one of his competitors. Rylie Jeffries, a 27-year-old professional bull rider from Oklahoma, is making the rounds on social media for his, ahem, downstairs area. Cameras caught him adjusting himself as he flirted with 23-year-old Katherine Woodman while sitting on a couch in the backyard, so it's safe to say social media is having a field day with the viral clip. Check out some of the funny reactions below! This article originally appeared on Pride: Rylie Jeffries' bulge on 'Big Brother' sends gay fans into a frenzy RELATED JoJo Siwa & Chris Hughes' flirty cuddles on 'Big Brother' leave fans very confused
Yahoo
10 minutes ago
- Yahoo
Story emerges of Sixers' Allen Iverson losing game of HORSE to rapper
Every basketball fan knows how prolific Allen Iverson was during his prime for the Philadelphia 76ers. The 6-foot guard from Georgetown was phenomenal with the ball in his hands, took home an MVP award, and lifted the Sixers to the finals in 2001. Overall, Iverson averaged 26.7 points, 6.2 assists, and 3.7 rebounds while being the smallest guy on the court more times than not. The man they called "The Answer" backed down from nobody and more often than not came out on top on the basketball court. However, even the greats take their losses. On the latest episode of The Wave's "7pm in Brooklyn", rapper Jermaine Dupri revealed that Iverson lost a game of HORSE against longtime rapper, Nelly: To his (Iverson's) defense, y'all be shooting the ball so high, and my ceiling ain't as high as the stadium. So unfortunately, a couple of times he shot the ball up it hit the Nelly was shooting like my gym was his gym. Iverson will never be able to live that down, but at the same time, losses do happen. One has to give credit to Nelly for coming out on top against one of the game's all-time greats. This article originally appeared on Sixers Wire: Story emerges of Sixers' Allen Iverson losing game of HORSE to rapper
