Govt to boost VM2026 on social media
Its Deputy Minister Khairul Firdaus Akbar Khan said Instagram, TikTok, Facebook, YouTube and Xiaohongshu will be used to market Malaysia as an appealing travel destination.
"The ministry is crafting consistent and effective narratives to make Malaysia appear as a prime travel destination," he said in reply to Datuk Mas Ermieyati Samsudin (PN-Masjid Tanah) during the Minister Question Time today.
He added that Malaysia is employing targeted marketing strategies to attract tourists from China, Australia, India, Indonesia, Central Asia, Russia, Middle East, the United Kingdom, Chinese Taipei, Germany and Asean nations.
"We are also increasing traffic of visitors to Malaysia by adding flight routes to main Malaysian cities from international destinations."
He also said the ministry is engaging with online travel agencies to ensure that the travel packages offered remain competitive.
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