Fresh plans to extend contentious Pembrokeshire holiday park

Pembrokeshire Herald

20-05-2025

A shock on the Carmarthenshire Farm
A FARMER from Carmarthenshire is at the centre of a growing legal storm over the UK Government's controversial 5G rollout policy – a policy critics say is slowing progress, not speeding it up.
In 2017, ministers promised a faster, cheaper path to mobile connectivity by changing the law to let telecoms companies pay landowners far less for installing masts. But instead of unleashing 5G, the new rules have triggered a wave of legal battles – and rural Wales is bearing the brunt.
Thomas Richards from Llangennech, who agreed to host a mast in 2016 for around £5,500 a year, was stunned when the new rules allowed the telecoms company to revise their offer to just £3.50 a year.
'Negotiations were very stressful. I felt we were taken advantage of as a family,' he said. 'I can't believe the government is allowing this to happen. Who is going to want a mast on their land now?'
His case is one of more than a dozen disputes across Wales, all stemming from the 2017 reforms to the Electronic Communications Code.
Wales is now a legal hotspot for telecom disputes, with more than 14 tribunal cases since 2021. These include disputes with Cardiff International Airport, South Wales Fire and Rescue Authority, and farmers in Snowdonia and Powys.
The number of mast-related legal cases across the UK has surged from just 33 in the 30 years before the code change to more than 1,100 since 2017.
Many site owners – from farmers and churches to care homes and sports clubs – have reported rent drops of 90 percent or more, often with little say in the matter. Campaign group Protect and Connect say some landowners feel bullied and cornered.
In one case, a hill farmer in North Wales saw his annual rent slashed from £5,500 to £3.50. A park visitor centre lost £9,800 a year in mast income, damaging their ability to operate. A church in mid Wales was left scrambling to pay heating bills after its mast rent collapsed.
In response, telecom companies argue that the changes were necessary to stop landowners charging what they call ransom rents that stalled network upgrades. The UK Government insists the reforms are about making digital connectivity affordable and universal.
The Department for Digital, Culture, Media and Sport said it wants fairer, faster and more collaborative negotiations, and introduced the Product Security and Telecommunications Infrastructure Act in 2022 to encourage dispute resolution.
But critics, including the Farmers' Union of Wales, say the reforms have gone too far. One landowner was offered just £32 total for a 10-year lease – down from an earlier offer of £4,650 per year.
In Pembrokeshire, the battle over connectivity has a familiar ring. Residents in Tenby have been complaining about poor mobile signal for years, with tourists flooding in each summer only worsening the problem.
County Councillor Michael Williams said: 'All the providers are blaming visitor numbers, but that excuse doesn't justify the charges people are paying. It's the same problem every year.'
One resident told The Herald he had missed hospital appointments because of poor signal. Businesses relying on card machines and mobile bookings say the network failures cost them money and reputation.
Efforts to install a 20-metre mast in Tenby to ease pressure have stalled due to planning objections within the Pembrokeshire Coast National Park. Officials say it's a difficult balance between connectivity and conservation.
Another controversial mast plan in the Preseli Hills was recently rejected due to its visual impact. Despite the potential to improve rural signal, inspectors upheld objections that it would harm the landscape.
In Cardiff and other urban areas, rooftop masts are also facing disputes over low renewal offers, showing this issue is not confined to the countryside.
Official Ofcom figures show Wales lags behind on mobile coverage. Only 62 percent of land area in Wales has 4G from all four major networks. In some rural constituencies, that figure drops below 50 percent. Superfast broadband access in Pembrokeshire stands at around 93 percent, still below the Welsh average.
Broadband tells a similar tale of two Waleses. Overall, about 96 percent of homes in Wales can access superfast broadband via fixed lines or wireless solutions – roughly on par with the UK average. But rural counties lag behind. Powys has the lowest superfast availability at just 84 percent of premises. Ceredigion is at 86 percent. Pembrokeshire stands around 93 percent – better, but still below the Welsh average. When it comes to future-proofed networks, the gap is starker: only 40 percent of premises in Pembrokeshire have access to full-fibre broadband so far, compared to nearly 70 percent of premises in Cardiff.
Some relief for landowners has started to arrive via the courts. In a recent case, the Upper Tribunal increased the annual rent for a greenfield mast site from £750 to £1,750, after ruling that the earlier valuation was too low. Farming unions hailed the decision, but warned it was still far below the market rates common before 2017.
Campaigners and MPs are now urging a review of the policy before new rules expand the same approach to 15,000 more sites across the UK. Legal experts warn the number of tribunal cases could double again if this happens.
Telecoms industry representatives argue that the reforms were needed to break deadlock and reduce deployment costs. They say most landowners still agree terms without dispute, and that masts are essential national infrastructure, not just commercial equipment.
But for rural communities, that message is wearing thin. Many feel they are being asked to sacrifice land, income and peace of mind – all while still waiting for improved service.
In Tenby, local plasterer Ben Jones says poor signal is costing him work. 'I've missed bookings from clients because they couldn't get through,' he said. 'One customer said it took him five tries to make contact.'
Another resident, Paul, told The Herald he had missed hospital calls and emergency transport arrangements due to unreliable signal. 'It's ridiculous that in 2025, my phone signal is worse than it was in the 1990s,' he said.
Shops relying on mobile card machines also report frequent outages. One shop owner said: 'It's embarrassing having to explain to customers that we can't process a payment because the network's gone down again.'
There is growing consensus that progress on connectivity must be matched by fairness for those who host it. As the Carmarthenshire farmer put it: 'I want better signal too. But not if it means giving up my land for pennies.'
Bridging the digital divide in Wales may require more than telecom towers. It may demand trust, balance, and real partnership between the countryside and the companies trying to connect it.