Is DraftKings Winning the Customer Acquisition War in Sports Betting?
How DraftKings Stacks Up Against FanDuel and BetMGM
In the race for sports betting dominance, FanDuel and BetMGM remain DraftKings' closest competitors, but recent trends show it pulling ahead on multiple fronts.FanDuel, owned by Flutter Entertainment plc FLUT, continues to lead in market share but is starting to face pressure. DraftKings' surging live betting handle and product enhancements are narrowing the gap, especially in states where FanDuel once held a clear lead. Unlike FanDuel's heavier reliance on aggressive promotions, DraftKings is proving more efficient in customer acquisition and retention.Meanwhile, BetMGM, backed by MGM Resorts International MGM and Entain, has struggled to match DraftKings' pace in product innovation. Though BetMGM boasts strong iGaming performance, it lags in sportsbook engagement. DraftKings' seamless integration of acquired tech and rapid adoption of features like same-game parlays and live micro-bets gives it a distinct edge.
DKNG's Price Performance, Valuation & Estimates
Shares of DKNG have gained 30.3% in the past three months compared with the industry's growth of 31.2%.
Price Performance
Image Source: Zacks Investment Research
DraftKings is currently trading at a premium compared with the industry peers, with a forward 12-month price-to-sales ratio of 5.69X.
P/S (F12M)
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for DKNG's 2025 and 2026 earnings implies a year-over-year uptick of 226.7% and 61.3%, respectively.
Image Source: Zacks Investment Research
DKNG currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
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