JaJa Finance to offer personalised rewards to credit card customers based on their spending habits
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As a leader in consumer lending, Jaja is offering customers personalised goals based on their credit card behaviours through its app, moving beyond the traditional spend-based approach.
In a move to encourage smarter financial choices and foster positive borrowing habits, Jaja is introducing credit card-focused missions that unlock exciting benefits along the way. Customers will receive three goals per month, such as 'make your minimum payment,' 'set up a direct debit,' or 'make an Easy Bank payment.' Once the customer completes their three goals they will receive their reward, but they will also receive stars, making the experience both engaging and rewarding.
Customers who collect enough stars will have the opportunity to move to a new level where they will receive richer rewards. Missions will reset every month, giving everyone a fresh chance to join in and collect all their stars.
Francesco Di Costanzo, Chief Executive Officer at Jaja Finance, said: 'Our new Launch to Rewards® programme is one of the first of its kind in the UK consumer lending space. No other rewards programme offers customers the same level of experience, based solely on their credit card habits. Our mission is to provide simple, fair, and efficient credit, empowering our customers to manage their credit effectively while encouraging positive spending habits.
'This programme is designed to make managing credit not only easier but also rewarding. We are aiming to enhance customer engagement, motivate better credit management, and reward loyalty. Consequently, customers will enjoy greater financial control and the satisfaction of being rewarded for their responsible spending habits.'
In a move to redefine customer engagement and deliver lifetime customer value, Jaja will deploy advanced analytics to better understand its customers' preferences, prioritising their objectives, and evaluating their behaviours. Personalising these rewards means that Jaja can create a more enjoyable and tailored experience for customers.
In 2024, Jaja became one of the first UK fintechs to launch a GenAI chat assistant, Airi, using Anthropic's state-of-the-art Claude 3 model family. Initially predicted to reduce customer response times by 65%, the digital lender has now reduced customer response times by 90%, answering customer enquiries in just under fifteen seconds, versus the three minutes it took prior to launch. Airi is now resolving 50% of customer enquiries, allowing customer service agents more time to deal with the more complex enquiries.
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