Apple iPhone 17 series 'likely' to launch with higher prices; new leak claims
Apple's next iPhone release, the
iPhone 17 series
, could mark a notable shift—for the first time in years, consumers may see higher prices at launch. Analyst Jeff Pu from GF Securities reports that US tariffs on devices from China and India could push prices up by $50 to $100 compared to the iPhone 16 models. At the same time, Apple may increase the base storage on the Pro model to 256GB, adding more value behind the higher price. As September approaches, buyers and analysts are watching closely. The coming decisions will influence not only budgets but also the broader discussion around trade, manufacturing, and consumer expectations in the tech world.
iPhone 17 series 'expected' to get higher prices in 2025
According to MacRumors, market projections suggest that at least some
iPhone 17
models will cost between $50 and $100 more than their predecessors. This would be the first price increase for the Pro model since the iPhone X in 2017.
One way Apple may lessen the sting is by increasing the minimum storage on the Pro model from 128GB to 256GB. This aligns with existing practices and can help justify a higher base price with a tangible upgrade.
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Tariffs and their impact on iPhone 17 series pricing
According to Jeff Pu, new US tariffs on products imported from iPhone assembly hubs like China and India are expected to raise production costs. While imports from China carry a 20% tariff, devices made in India are currently exempt. However, since Apple now brings most of its US-sold iPhones from India, these cost pressures still affect pricing decisions. The unpredictable nature of US trade policy adds another layer of uncertainty to Apple's cost structure.
Apple iPhone 17 release timeline and model breakdown
Apple is expected to launch the iPhone 17 lineup, including standard, Pro, Pro Max, and possibly an 'Air' or 'Slim' model, on September 9, 2025. Pre-orders may begin on September 12, with shipments and retail availability starting September 19.
Potential starting prices based on recent leaks:
iPhone 17: around $850
iPhone 17 Pro: approximately $1,050
iPhone 17 Pro Max: near $1,250
Market outlook and broader effects
According to Business Insider, Apple's Q3 earnings report revealed $94 billion in revenue, supported by strong iPhone sales. Despite this, the company incurred $800 million in tariff costs, expected to rise to $1.1 billion next quarter. Analysts warn that continued cost challenges may force Apple to raise prices more broadly, not just in the US, potentially affecting global retail pricing strategies.
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