Align Technology's Invisalign ® Brand Brings Teen Confidence and Smiles in First-Time Film Collab With Disney's "Freakier Friday"
"This collaboration has been a dynamic way to highlight how Invisalign treatment not only is an effective way for teens to transform their smiles but also seamlessly fits into their lives. "
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"Freakier Friday" is the sequel to the 2003 movie 'Freaky Friday' and follows the hilarious antics of Tess and Anna Coleman as they navigate another body-swapping adventure, exploring themes of self-discovery and acceptance.
'I'm so excited to be a part of this iconic 'Freakier Friday' cast and to partner with the Invisalign brand," said Julia Butters. "For me, feeling confident is so important, both on and off screen. My Invisalign treatment has been such a positive experience, and I love how quickly it enhanced my smile. I hope my experience encourages other teens to consider Invisalign clear aligners and see just how easy it is to achieve their own smile goals.'
"Partnering with both Julia Butters, a true Invisalign clear aligner teenage customer, and Disney on 'Freakier Friday' presented a powerful opportunity to celebrate confidence and self-expression in people of all ages, from nostalgic movie fans to new generations discovering the magic of this beloved film," said Kamal Bhandal, Align Technology senior vice president, Global Brand, Consumer and Americas Marketing. "This collaboration has been a dynamic way to highlight how Invisalign treatment not only is an effective way for teens to transform their smiles but also seamlessly fits into their lives. Invisalign treatment also offers the added benefit of better oral hygiene, reinforcing our commitment to helping teens own their confidence that starts with a smile.'
Multi-Faceted Brand Collaboration to Drive Awareness and Engagement:
The Disney and Invisalign brand collaboration goes beyond product placement, launching a robust marketing campaign designed to engage a broad range of audiences—from Invisalign clear aligner enthusiasts to those discovering the benefits of the product for the first time:
Co-Branded Content: A combination of existing movie footage and custom content was shot with Julia Butters to recreate the product placement scene from the movie that magnified the transformative moment when she clicks in her Invisalign aligners to get that boost of confidence she needs. The entire bathroom set from the movie was rebuilt exactly as it was in the original. The content is airing on Disney+, Hulu, social media, online platforms, and in orthodontist offices.
Invisalign Product Placement: Invisalign aligners will be featured within the film, showcasing their 'near-invisibility' and ease of use.
Organic and Paid Social Media Campaign: Engaging content will be published across Disney, Invisalign brand, and Julia Butter's social media channels, including behind-the-scenes looks, fun facts about the film, and information about Invisalign treatment, optimized by additional storytelling from Invisalign Smile Squad creator partners.
Doctor's Office Activation: Printed promotional materials will be available at participating Invisalign clear aligner providers' offices, promoting the collaboration and offering information about Invisalign treatment.
Snapchat AR Lens: A Snapchat AR lens that features a Freakier Friday and Invisalign brand experience.
Premiere Activation: Creator super stars and Invisalign Smile Squad partners Vidya Gopalan and Taylen Biggs will attend Disney's "Freakier Friday" premiere, to interview celebrity attendees on the red carpet about how their smiles increase confidence and self-expression.
Social Media Sweepstakes: Participants can enter to win branded merchandise.
*Data on file, Align Technology
About Align Technology
Align Technology designs and manufactures the Invisalign ® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 281.4 thousand doctor customers and are key to accessing Align's 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.1 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.
For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.comwww.exocad.com.
Invisalign, iTero, exocad, Align, Align Digital Platform, and iTero Lumina are trademarks of Align Technology, Inc.
About Disney's 'Freakier Friday'
'Freakier Friday,' the eagerly anticipated sequel to the Disney classic starring Jamie Lee Curtis and Lindsay Lohan, will be released in theaters nationwide August 8, 2025. In the film, Curtis and Lohan reprise their roles as Tess and Anna Coleman. The story picks up years after Tess (Curtis) and Anna (Lohan) endured an identity crisis. Anna now has a daughter of her own and a soon-to-be stepdaughter. As they navigate the myriad challenges that come when two families merge, Tess and Anna discover that lightning might indeed strike twice. 'Freakier Friday' is directed by Nisha Ganatra, and the screenplay is by Jordan Weiss, with a story by Elyse Hollander and Jordan Weiss, based on the book 'Freaky Friday' by Mary Rodgers. The film, which also stars Julia Butters, Sophia Hammons, Manny Jacinto, Maitreyi Ramakrishnan, Rosalind Chao, Chad Michael Murray, and Mark Harmon, is produced by Kristin Burr, p.g.a., Andrew Gunn, p.g.a., and Jamie Lee Curtis, with Ann Marie Sanderlin, Mario Iscovich, Nathan Kelly, and Lindsay Lohan serving as executive producers.
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