Chunmun focuses on strategic expansion in lead up to IPO
The men's and women's apparel retailer is focusing on strategic expansion, reimagining store formats and enhancing its omni-channel capabilities to better serve today's connected consumer, In Fashion Business reported. The brand's investment in digital transformation and retail design is aimed at scaling sustainably while staying true to its customer-first identity.
Led by Surya Suri, Chunmun has embraced a forward-looking approach that is designed to balance curated fashion with accessibility. 'Fashion is an ocean,' said Suri. 'It doesn't stop. The only constant is evolution. At Chunmun, we don't chase trends, we evolve with them, and sometimes, outrun them.'
As it eyes an IPO, Chunmun aims to stand out for its ability to blend premium fashion sensibilities with a warm, inclusive retail experience. By serving both everyday shoppers and fashion-forward audiences, the brand is confident that it will remain relevant in a changing retail landscape.
With plans to grow and modernise, Chunmun is positioning itself as a key player shaping the future of Indian fashion retail. Founded decades ago in Delhi's Lajpat Nagar, the brand has evolved into a multi-format fashion destination offering global labels, emerging Indian designers, and its own in-house collections.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
a day ago
- Fashion Network
Levi taps Victoria's Secret executive to run global supply chain
Levi Strauss & Co. hired a Victoria's Secret & Co. executive to oversee the jeans-maker's global supply chain, a newly created role for the San Francisco-based company. Chris Callieri will serve as Levi's chief supply chain officer, effective Sept. 15, the company said in a statement. Levi in February said it would create the position to replace its chief operations officer post in conjunction with the retirement of Liz O'Neill, who had held that role. The shift underscores the growing importance of supply chain operations for retailers after years of upheaval from inflation, supply constraints and tariffs. Callieri will be responsible for product development, sustainability, distribution and logistics. He previously oversaw the supply chain operations of Victoria's Secret and women's apparel maker Tory Burch. Callieri will report to Levi Chief Executive Officer Michelle Gass and be part of the company's executive leadership team.
Fashion Network
a day ago
- Fashion Network
Levi taps Victoria's Secret executive to run global supply chain
Levi Strauss & Co. hired a Victoria's Secret & Co. executive to oversee the jeans-maker's global supply chain, a newly created role for the San Francisco-based company. Chris Callieri will serve as Levi's chief supply chain officer, effective Sept. 15, the company said in a statement. Levi in February said it would create the position to replace its chief operations officer post in conjunction with the retirement of Liz O'Neill, who had held that role. The shift underscores the growing importance of supply chain operations for retailers after years of upheaval from inflation, supply constraints and tariffs. Callieri will be responsible for product development, sustainability, distribution and logistics. He previously oversaw the supply chain operations of Victoria's Secret and women's apparel maker Tory Burch. Callieri will report to Levi Chief Executive Officer Michelle Gass and be part of the company's executive leadership team.
Fashion Network
a day ago
- Fashion Network
Levi taps Victoria's Secret executive to run global supply chain
Levi Strauss & Co. hired a Victoria's Secret & Co. executive to oversee the jeans-maker's global supply chain, a newly created role for the San Francisco-based company. Chris Callieri will serve as Levi's chief supply chain officer, effective Sept. 15, the company said in a statement. Levi in February said it would create the position to replace its chief operations officer post in conjunction with the retirement of Liz O'Neill, who had held that role. The shift underscores the growing importance of supply chain operations for retailers after years of upheaval from inflation, supply constraints and tariffs. Callieri will be responsible for product development, sustainability, distribution and logistics. He previously oversaw the supply chain operations of Victoria's Secret and women's apparel maker Tory Burch. Callieri will report to Levi Chief Executive Officer Michelle Gass and be part of the company's executive leadership team.
