Latest news with #InFashionBusiness
Fashion Network
3 days ago
- Business
- Fashion Network
Chunmun focuses on strategic expansion in lead up to IPO
North India-based fashion retailer Chunmun is entering a new phase of growth as it prepares for an initial public offering in the coming year. The brand is focusing on omni-channel expansion and digital transformation. The men's and women's apparel retailer is focusing on strategic expansion, reimagining store formats and enhancing its omni-channel capabilities to better serve today's connected consumer, In Fashion Business reported. The brand's investment in digital transformation and retail design is aimed at scaling sustainably while staying true to its customer-first identity. Led by Surya Suri, Chunmun has embraced a forward-looking approach that is designed to balance curated fashion with accessibility. 'Fashion is an ocean,' said Suri. 'It doesn't stop. The only constant is evolution. At Chunmun, we don't chase trends, we evolve with them, and sometimes, outrun them.' As it eyes an IPO, Chunmun aims to stand out for its ability to blend premium fashion sensibilities with a warm, inclusive retail experience. By serving both everyday shoppers and fashion-forward audiences, the brand is confident that it will remain relevant in a changing retail landscape. With plans to grow and modernise, Chunmun is positioning itself as a key player shaping the future of Indian fashion retail. Founded decades ago in Delhi's Lajpat Nagar, the brand has evolved into a multi-format fashion destination offering global labels, emerging Indian designers, and its own in-house collections.
Fashion Network
23-04-2025
- Business
- Fashion Network
Diadem launches in-store colour analysis services with K-Color Code
Chennai-based fashion house Diadem has introduced in-store colour analysis using the K-Color Code system to bring Korean colour analysis to Indian shoppers and drive in-store footfall. 'At Diadem, we wanted to eliminate the guesswork,' said Shiny Cinderella, Diadem's founder and CEO, In Fashion Business reported. 'So many people walk into a store unsure about what suits them. With the K-Color Code, we give them clarity– scientifically and stylistically. It's not just about colors you love; it's about colors that love you back.' The brand announced that it is the first in the Indian fashion industry to adopt the globally recognised Korean technique. The service is aimed at helping shoppers identify hues that complement their natural undertones, using a seasonal palette framework of Spring, Summer, Autumn, and Winter. Developed in Korea, the K-Color Code provides personalised colour recommendations based on scientific analysis. Diadem's in-store stylists will assess each customer's skin tone and depth, matching them to a palette that enhances their natural features. The service is offered free of charge. 'Fashion is more than fabric– it's how you feel in it,' said Cinderella. 'And nothing feels better than knowing you're wearing something that brings out your best. That's what we aim to offer with every outfit at Diadem–confidence, joy, and a sense of identity.' With two flagship stores in Nungambakkam and T Nagar, Diadem counts one lakh square feet of retail space, offering sarees, lehengas, gowns, and menswear. The label caters to weddings and special occasions, with collections for women, men, and children, according to its Facebook page.
