Jaypore launches 33rd India store in Chandigarh
Aditya Birla Fashion and Retail Ltd's artisanal lifestyle brand Jaypore has launched its 33rd exclusive brand outlet in India, marking its entry into the Chandigarh market. The new store is located in Sector 7C, a key retail destination in the city.
"Punjab, we've arrived- with craft in our hands and gratitude in our hearts," announced Jaypore on Facebook. "Every motif holds memory, every weave carries the voice of a Karigar who learned from the ones before. Beyond these doors lies not a store, but a sanctum of skill, where heritage whispers and Karigari live on. Which story will you take back with you? Come discover yours."
With this opening, Jaypore brings its curated selection of handcrafted apparel, silver jewellery, home décor, and accessories to Chandigarh's shoppers. The brand's collections are rooted in Indian craft traditions and highlight techniques such as Chikankari, Ajrakh, Ikat, and Jamdani, reimagined for modern consumers, according to its website.
Jaypore's store design is conceptualised to reflect its ethos of culturally grounded elegance, providing a retail experience that blends heritage with contemporary appeal. The brand collaborates with over 70 craft clusters across the country, supporting artisans while offering customers a diverse selection of designs, In Fashion Business reported.
The Chandigarh store is part of Jaypore's ongoing national expansion and reinforces its commitment to showcasing India's craft legacy through retail. As Jaypore continues to grow its offline footprint, the business announced that it seeks to connect a wider audience with India's artisanal traditions.
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