HONOR and Blue Bulls Announce Technology Device Partnership
The Blue Bulls are proud to announce global technology brand, HONOR, as their exclusive technology devices sponsor.
The significance of this partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes.
The collaboration emphasises HONOR's dedication to fuse useful technology with everyday life, work and play. The brand's notable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa, demonstrates its investment and activeness in the South African market. It's latest corporate strategy, the HONOR ALPHA PLAN, aims to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices.
As the technology partner to the Bulls, HONOR will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their daily living.
Fred Zhou, CEO of HONOR Technologies Africa, expressed that, 'The Blue Bulls are a South African brand that is synonymous with sporting achieving that unites South Africans from all walks of life. The team has a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase. As HONOR, we've decided to join this family and together we intend on ushering an era of technology and innovation driven performance and connection.'
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