Nescafé's first-ever global influencer Zach King is bringing magic to the brand
TV Commercialhttps://youtu.be/4HBAuI1mvx4
Zach King, the digital wizard
Zach King, from California, USA, has an impressive following of over 185 million fans and holds the Guinness World Record for the most viewed video on TikTok with 2.2 billion views. He ranked number four in the top 10 most watched TikTok videos in 2024. His unique ability to entertain and engage resonates perfectly with Nescafé's vision, particularly among younger consumers aged 18 to 24, through authentic storytelling and innovative content, making him an ideal choice for this collaboration. "I've always loved turning everyday things into something unexpected," said Zach King. "This project with Nescafé has been all about having fun, getting creative, and showing how even your afternoon coffee can have a twist of magic."
Billboard Hack https://youtube.com/shorts/HsST4ekzBrk
Hacking Nescafé with Zach King
At the heart of this partnership is the new Nescafé Espresso Concentrate, the brand's latest cold coffee range designed for home consumption. This product empowers consumers to craft and personalize their coffee experiences, aligning with the emerging coffee hacking movement. The synergy between Nescafé's expertise and Zach King's creative digital storytelling promises to create a captivating narrative for coffee lovers everywhere.
"Zach King's fan base is young and diverse, mirroring the spirit of our newly launched Nescafé Espresso Concentrate cold coffee," said David Rennie, Executive Vice-President and Head of Strategic Business Units and Marketing and Sales at Nestlé. "We are excited to bring Zach into the Nescafé universe, providing a fantastic platform for our cold coffee hacks. Together, we will create magical moments that resonate with our consumers."
The partnership includes a series of creative digital assets, including TV advertising, exclusive social media videos, and behind-the-scenes content. The partnership will launch first in the US and the UK and will expand globally throughout this year.
Photo - https://mma.prnewswire.com/media/2693224/Nescafe_Zach_King.jpgLogo - https://mma.prnewswire.com/media/2548705/5331562/Nestle_Logo.jpg
View original content to download multimedia:https://www.prnewswire.com/news-releases/nescafes-first-ever-global-influencer-zach-king-is-bringing-magic-to-the-brand-302462112.html
SOURCE Nestlé
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Post
9 minutes ago
- New York Post
Porn star Lina Bina, 24, found dead at Fla. home after cryptic last post
Adult film star Lina Bina, a k a Miss John Dough, has died at age 24 — just days after confessing she was 'going through a lot,' according to Florida authorities and social media. The OnlyFans star and influencer died Tuesday, according to the Polk County Medical Examiner. 'Sorry I've been so ghost I'm going through a lot of s–t rn,' Bina wrote in her final X post Aug. 1. Her cause of death has not been released. Advertisement 3 Porn star Lina Bina has died at age 24. Lina Bina/Instagram Bina had more than 200,000 followers on her Instagram and TikTok accounts. Loved ones paid tribute to the late adult star. Advertisement 'It's so tragic, it's so unbelievable … keep your family close,' Bina's cousin, Miguel Santiago, said in a TikTok post. 'Because you don't know when's the last time you're going to speak to them.' 3 The Florida-based adult star's cause of death has yet to be released. Lina Bina/Instagram Thanking fans for keeping his family in their prayers, he added, 'I just can't believe that she's gone. 'It's crazy.' Advertisement Fans have also spoken of their shock at Bina's death. 'This really broke my heart she was so young so beautiful! She was perfect the way she was I wish she knew that! She was so sweet!' a TikTok user wrote under Santiago's video. 3 Fellow adult-industry star Kylie Page died from an overdose a few weeks ago. Instagram/@therealkyliepagex A second person wrote, 'Lina is my cousin too on my dad's side. The whole family is shattered right now. Praying that her mom and dad can get through this.' Advertisement Another user added on X, 'Check on your people man,' while sharing Bina's final post. The news is the latest tragedy to hit the porn industry, coming just weeks after the death of another young star. Kylie Page, 28, died of an overdose at her Los Angeles County home in late June.
New York Post
39 minutes ago
- New York Post
Frustrated woman innocently put a card inside her laptop before closing it — and was shocked at the havoc it caused: ‘Is that common knowledge?'
That's apparently a big no-no. A disappointed content creator took to TikTok to share how her Apple laptop screen shattered after innocently placing a piece of paper between the screen and keyboard before closing it. 'I just opened up my laptop to the biggest jumpscare of the century. I'm so confused,' a girl named Heidi (@classicheidi) said in her 59-second video. Advertisement 'I just brought it [the laptop] outside and put it on my bed. When I put it on my bed, it was cracked…I'm like looking it up.' The only 'unusual' thing Heidi did that could possibly explain why this mystery-cracking happened was that she placed a card inside her laptop before closing it. Advertisement 'Apparently the pressure from this piece of paper internally cracked my screen. I would have never thought that could happen…' she continued. Many others didn't realize that this minor thing can seriously damage a laptop's screen. PheelingsMedia – 'Am I an idiot? Is that common knowledge?' Based on the many just as confused comments on her video — which has garnered over 858,000 views — some skeptics weren't sold on the fact that a flimsy piece of paper could cause so much havoc. Advertisement 'I've used my computer as a folder a million times, there's no way.' 'I literally fell asleep once freshman year in college on my dorm bed while on my laptop and woke up when it slid off onto the ground. opened. it didn't crack or break, one side had the most minor dent possible. laptops shouldn't break that easy.' However, others argued that nothing should ever be sandwiched between the keyboard and screen because of how laptops — specifically Apple-branded ones — are made. The Post reached out to Apple for comment to confirm if this is true. Advertisement 'I've used my computer as a folder a million times, there's no way,' read one skeptical comment on the viral TikTok video. JLJ/ – 'You should never, ever put anything between the keyboard and the screen. Your screen might've also been defect from factory and the piece of paper was its 13th reason.' 'That's why most laptops have a little gap between the keyboard and screen when closed.' 'Yeah that's a common Macbook thing, they measured exactly the MacBooks to close exactly and perfectly without anything in between. A camera cover could also easily break the display. The tension of some millimeters difference could break this thing.' It seems that these knowledgeable commenters might be right. '…ensuring that there are no foreign objects like pens or headphones on the keyboard before closing the lid can help avoid accidental pressure points on the screen,' explained computer repair service, CSE.
Yahoo
an hour ago
- Yahoo
Plane Passenger Purchases Window Seat So She Can Look at the View. But Woman Behind Her Has Other Idea (Exclusive)
Tori Wils was filming content when the woman behind her on an airplane kept pulling her shade downNEED TO KNOW Tori Wils was filming content when the woman behind her on an airplane kept pulling her shade down When she told the woman to stop, they laughed about the incident together Wils shared the video on TikTok, and it went viral, amassing 3.1 million viewsYou can't control the people around you on a plane. Tori Wils was on a two-hour flight to North Carolina when the woman behind her decided she was tired of the sunlight streaming in from Wils' window. As the 26-year-old was filming the view for her TikTok, she saw a hand reach out and pull down her window shade. When Wils pulled it back up, the woman behind her pulled it down again. Wils then turned around and asked the woman to stop, which she, thankfully, did. 'After I put the phone down, I said stop and we laughed about it and she stopped,' Wils shares with PEOPLE. Still, Wils shared the video on TikTok, and it went viral, amassing 3.1 million views. 'It's crazy to see how many people it's affected,' Wils says, noting that the comments section was full of people sharing what they would have done in the same situation. 'If I pay for a window seat I'm using the window I don't care. I'm terrified of heights but the view out of the plane window makes me forget about that cause it's so beautiful," one person commented. 'If that ever happens to you, ring your call light above you and let the flight attendant know. They will have your back. That's your seat and that's your window,' a flight attendant chimed in. Another person simply wrote, 'That's your window, not hers!' While Wils notes that it was the first time someone had tried to share her shade, she ran into another issue on the flight back home, when the person in front of her abruptly reclined their chair. 'I had my tray table down to hold my water and then the person in front of me reclined their chair in a rough way and my water spilled all over the place,' Wils shares. Both instances call into question proper airplane etiquette, a hot topic online nowadays, as people debate the best ways to share the air while respecting personal space and boundaries. Read the original article on People Solve the daily Crossword
