Latest news with #NescaféEspressoConcentrate
Yahoo
22-05-2025
- Entertainment
- Yahoo
Nescafé's first-ever global influencer Zach King is bringing magic to the brand
VEVEY, Switzerland, May 22, 2025 /PRNewswire/ -- Nescafé announces today a global partnership with renowned digital magician and filmmaker, Zach King, who will serve as the brand's first-ever global influencer. This exciting collaboration marks a significant step in Nescafé's brand-building strategy to reach a broader and younger audience, bringing coffee into the realm of digital storytelling. TV Commercialhttps:// Zach King, the digital wizard Zach King, from California, USA, has an impressive following of over 185 million fans and holds the Guinness World Record for the most viewed video on TikTok with 2.2 billion views. He ranked number four in the top 10 most watched TikTok videos in 2024. His unique ability to entertain and engage resonates perfectly with Nescafé's vision, particularly among younger consumers aged 18 to 24, through authentic storytelling and innovative content, making him an ideal choice for this collaboration. "I've always loved turning everyday things into something unexpected," said Zach King. "This project with Nescafé has been all about having fun, getting creative, and showing how even your afternoon coffee can have a twist of magic." Billboard Hack Hacking Nescafé with Zach King At the heart of this partnership is the new Nescafé Espresso Concentrate, the brand's latest cold coffee range designed for home consumption. This product empowers consumers to craft and personalize their coffee experiences, aligning with the emerging coffee hacking movement. The synergy between Nescafé's expertise and Zach King's creative digital storytelling promises to create a captivating narrative for coffee lovers everywhere. "Zach King's fan base is young and diverse, mirroring the spirit of our newly launched Nescafé Espresso Concentrate cold coffee," said David Rennie, Executive Vice-President and Head of Strategic Business Units and Marketing and Sales at Nestlé. "We are excited to bring Zach into the Nescafé universe, providing a fantastic platform for our cold coffee hacks. Together, we will create magical moments that resonate with our consumers." The partnership includes a series of creative digital assets, including TV advertising, exclusive social media videos, and behind-the-scenes content. The partnership will launch first in the US and the UK and will expand globally throughout this year. Photo - - View original content to download multimedia: SOURCE Nestlé
Korea Herald
22-05-2025
- Entertainment
- Korea Herald
Nescafé's first-ever global influencer Zach King is bringing magic to the brand
VEVEY, Switzerland, May 22, 2025 /PRNewswire/ -- Nescafé announces today a global partnership with renowned digital magician and filmmaker, Zach King, who will serve as the brand's first-ever global influencer. This exciting collaboration marks a significant step in Nescafé's brand-building strategy to reach a broader and younger audience, bringing coffee into the realm of digital storytelling. TV Commercial Zach King, the digital wizard Zach King, from California, USA, has an impressive following of over 185 million fans and holds the Guinness World Record for the most viewed video on TikTok with 2.2 billion views. He ranked number four in the top 10 most watched TikTok videos in 2024. His unique ability to entertain and engage resonates perfectly with Nescafé's vision, particularly among younger consumers aged 18 to 24, through authentic storytelling and innovative content, making him an ideal choice for this collaboration. "I've always loved turning everyday things into something unexpected," said Zach King. "This project with Nescafé has been all about having fun, getting creative, and showing how even your afternoon coffee can have a twist of magic." Billboard Hack Hacking Nescafé with Zach King At the heart of this partnership is the new Nescafé Espresso Concentrate, the brand's latest cold coffee range designed for home consumption. This product empowers consumers to craft and personalize their coffee experiences, aligning with the emerging coffee hacking movement. The synergy between Nescafé's expertise and Zach King's creative digital storytelling promises to create a captivating narrative for coffee lovers everywhere. "Zach King's fan base is young and diverse, mirroring the spirit of our newly launched Nescafé Espresso Concentrate cold coffee," said David Rennie, Executive Vice-President and Head of Strategic Business Units and Marketing and Sales at Nestlé. "We are excited to bring Zach into the Nescafé universe, providing a fantastic platform for our cold coffee hacks. Together, we will create magical moments that resonate with our consumers." The partnership includes a series of creative digital assets, including TV advertising, exclusive social media videos, and behind-the-scenes content. The partnership will launch first in the US and the UK and will expand globally throughout this year.
Cision Canada
22-05-2025
- Entertainment
- Cision Canada
Nescafé's first-ever global influencer Zach King is bringing magic to the brand
VEVEY, Switzerland, May 22, 2025 /CNW/ -- Nescafé announces today a global partnership with renowned digital magician and filmmaker, Zach King, who will serve as the brand's first-ever global influencer. This exciting collaboration marks a significant step in Nescafé's brand-building strategy to reach a broader and younger audience, bringing coffee into the realm of digital storytelling. TV Commercial Zach King, the digital wizard Zach King, from California, USA, has an impressive following of over 185 million fans and holds the Guinness World Record for the most viewed video on TikTok with 2.2 billion views. He ranked number four in the top 10 most watched TikTok videos in 2024. His unique ability to entertain and engage resonates perfectly with Nescafé's vision, particularly among younger consumers aged 18 to 24, through authentic storytelling and innovative content, making him an ideal choice for this collaboration. "I've always loved turning everyday things into something unexpected," said Zach King. "This project with Nescafé has been all about having fun, getting creative, and showing how even your afternoon coffee can have a twist of magic." Billboard Hack Hacking Nescafé with Zach King At the heart of this partnership is the new Nescafé Espresso Concentrate, the brand's latest cold coffee range designed for home consumption. This product empowers consumers to craft and personalize their coffee experiences, aligning with the emerging coffee hacking movement. The synergy between Nescafé's expertise and Zach King's creative digital storytelling promises to create a captivating narrative for coffee lovers everywhere. "Zach King's fan base is young and diverse, mirroring the spirit of our newly launched Nescafé Espresso Concentrate cold coffee," said David Rennie, Executive Vice-President and Head of Strategic Business Units and Marketing and Sales at Nestlé. "We are excited to bring Zach into the Nescafé universe, providing a fantastic platform for our cold coffee hacks. Together, we will create magical moments that resonate with our consumers." The partnership includes a series of creative digital assets, including TV advertising, exclusive social media videos, and behind-the-scenes content. The partnership will launch first in the US and the UK and will expand globally throughout this year.
Business Upturn
24-04-2025
- Business
- Business Upturn
Global earnings: Nestle Q1 organic revenue rises 2.8% YoY, surpassing estimated 2.57%
By Aditya Bhagchandani Published on April 24, 2025, 10:46 IST Nestlé has kicked off 2025 with a resilient performance despite macroeconomic and consumer headwinds, reporting organic sales growth of 2.8% year-on-year in the first quarter, ahead of analyst expectations pegged at 2.57%. The company posted a Real Internal Growth (RIG) of 0.7% and pricing growth of 2.1%, signaling continued traction in both volume and value amid inflation and shifting consumer behavior. CEO Laurent Freixe commented, 'In an environment of heightened macroeconomic and consumer uncertainty, Nestlé delivered organic growth of 2.8%, with broad-based performance across markets and categories and improving share trends, especially in our billionaire brands.' Q1 2025 financial performance: Highlights Growth was broad-based, with Zone AOA (Asia, Oceania, and Africa) delivering 3.1% organic growth, and Nestlé Waters & Premium Beverages growing by 3.6%. The highest growth rate was seen in the 'Other Businesses' division at 6.4%. Notably, confectionery and coffee categories led organic growth with 8.9% and 5.1%, respectively, powered largely by price hikes to offset input cost pressures. Segment performance snapshot Nestlé Health Science reported 4.2% organic growth but experienced mixed performance across geographies. Nespresso rose 5.7% organically, showing signs of rebound. PetCare, despite softness in the U.S. market, grew 1.6% and continued gaining market share in several countries. Strategic and operational update Nestlé is actively advancing its 'Fuel for Growth' program, targeting CHF 0.7 billion in incremental cost savings by 2025. So far, savings have primarily been achieved through procurement efficiencies. Key strategic initiatives included: Big bet innovations : Successful roll-outs of Nescafé Espresso Concentrate , pyramid-shaped gourmet cat food, and new Chocobakery products across Latin America and AOA. Improved business cells : 18 underperforming segments are being actively restructured, showing early signs of turnaround. Organizational simplification: Especially in Zone Europe, where Nestlé is harmonizing its structure to boost efficiency and innovation pace. Freixe added, 'We are continuing to make changes throughout the organization to increase alignment and focus, and strengthen our R&D capabilities.' 2025 guidance remains intact Despite global uncertainties and evolving tariff dynamics, Nestlé has reaffirmed its full-year 2025 guidance: Organic sales growth is expected to improve vs 2024 and accelerate through the year . UTOP margin is projected at or above 16%, reflecting continued investments in growth. Nestlé remains cautious but confident in navigating a dynamic environment shaped by tariffs, commodity volatility, and FX pressure, while reinforcing its long-term goal of value-driven growth and market leadership. FAQs What drove Nestlé's Q1 2025 revenue beat? Pricing actions in coffee and cocoa, along with a moderate rebound in volume growth and innovation-led product launches. Which categories posted the strongest growth? Confectionery (+8.9%) and Coffee (+5.1%), primarily driven by pricing. What is Nestlé's 2025 margin guidance? UTOP margin is expected to be at or above 16%, unchanged from prior guidance. What is the outlook for the rest of the year? Organic growth is projected to accelerate in the second half, supported by innovation, cost savings, and operational restructuring. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Markets are subject to risk. Please consult a professional financial advisor before making investment decisions. Business Upturn and its authors are not liable for any losses arising from the use of this information. Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
