OSN, The Trade Desk ink data-driven TV streaming partnership
This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv's premium programmatic video inventory.
Advertisers can now reach high-value audiences at scale across OSN's vast library of Arabic and international content, including HBO, WBD and exclusive original productions, within a premium, brand-safe and measurable environment.
Hamid Davari, Director of Advertising at OSN, said, 'At OSN, we're committed to innovation that enhances the advertising experience while maintaining the highest standards for our viewers,' said
Davari added, 'Partnering with The Trade Desk on our Advanced TV products allows us to open our premium inventory to brands in a way that is transparent, data-rich, and performance-focused.'
Advertisers using The Trade Desk's platform can now target engaged viewers across connected TV environments on OSN's advanced TV and addressable VOD products, ensuring impactful storytelling in a high-attention format. As a result, advertisers can better understand and optimize their campaigns for TV streaming viewers.
'Connected TV has emerged as one of the most powerful digital advertising channels on the open internet,' said Terry Kane, Managing Director of MENA, at The Trade Desk.
Kane added, 'This partnership with OSN underscores our commitment to unlocking the region's premium inventory and empowering advertisers to make smarter, more data-driven decisions at scale.'
OSN is committed to being at the forefront of digital technology innovation in the Middle East introducing OSN on Demand.
The partnership marks a critical step forward in elevating the MENA digital ecosystem by bringing together OSN's rich content environment, high value direct-to-home (DTH) viewer base and The Trade Desk's cutting-edge technology.
It offers advertisers access to a growing base of premium content consumers across the region.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
6 hours ago
- Campaign ME
Stacked, stuck and scrolling: Why the MENA marketing playbook needs a rewrite
The Middle East marketing landscape is at a turning point. With Google's Search Generative Experience (SGE) poised to redefine how people discover information online, marketers in the MENA region are no longer optimising for keywords alone — they're now competing to become the cited source within AI-generated summaries. This emerging shift demands a new mindset: Generative engine optimisation (GEO). In this future, only brands producing deeply authoritative, structured, and multilingual content, especially in Arabic — will earn visibility. Traditional SEO tactics are no longer enough. Authority, clarity and trust will determine who wins the AI citation race. Yet while AI pushes search into a new dimension, many brands remain trapped in outdated marketing tech-stacks that are choking creativity and speed. Marketers are working across too many disconnected tools that don't talk to each other, creating data silos and friction at every stage of the customer journey. The result? Slower campaigns, inconsistent performance and frustrated teams. What's needed now is ruthless simplification: auditing your tech, integrating key platforms, and aligning tools with real workflows, not shiny features. Governance matters too. Without it, mar-tech becomes a monster, not a multiplier. Meanwhile, social media has become a proving ground for AI in real time. Platforms are using AI to curate feeds, decide visibility, and influence engagement at scale. Brands must move beyond vanity metrics and focus on relevance. The smartest teams in the region are leveraging generative tools such as ChatGPT and Midjourney to draft ideas, but they're pairing that automation with local insight and cultural nuance. That balance is what builds trust and resonance. Social listening, AR features, AI chatbots, it's all happening. The challenge isn't adoption, it's intention. Marketing in the Middle East is being reshaped by AI, by integration and by innovation. The brands that will lead aren't just experimenting with tools. They're rewriting how marketing is done. Those who act now, evolve fast, and stay human at the core will define the next decade of growth. By Saad Muhammed Bhatti, Founder, NAAS Digital
Al Etihad
13 hours ago
- Al Etihad
UAE harnesses AI to boost Arabic language global reach
11 Aug 2025 13:36 ABU DHABI (WAM)The UAE has set a model in leveraging artificial intelligence (AI) to integrate the Arabic language and its cultural heritage into the digital sphere, boosting its regional and global presence as a language capable of meeting future state institutions are rolling out AI-driven initiatives in sectors such as publishing, education, lexicography, and creative of the leading projects is the Historical Dictionary of Arabic Language, a monumental scientific achievement completed last year by Sharjah, the "Capital of Arab Culture."The project documents the evolution of the Arabic language throughout was followed by the launch of the 'GPT Historical Dictionary of the Arabic Language' project, which utilises modern innovations to serve and disseminate the language globally. Linked to AI, the dictionary offers researchers and enthusiasts with over 20 million Arabic also enables them to write and read texts, convert them into videos, and continuously feed the dictionary with new information through a collaboration between the Arabic Language Academy in Sharjah and the Emirates Scholar Research the Mohammed bin Rashid Al Maktoum Knowledge Foundation is advancing digital culture and knowledge in the Arab world and globally through initiatives including the 'Digital Knowledge Hub,' an Arabic platform for producing, collecting, and organising digital content. Last year, it surpassed 800,000 titles and 8.5 million digital items across more than 18 specialised Abu Dhabi Arabic Language Centre, part of the Department of Culture and Tourism, has launched several AI-based publishing projects, including a specialised digital dictionary to support digital Arabic is the first comprehensive Arabic-English dictionary employing AI and computational dictionary covers over 7,000 core modern terms, offering automated pronunciation, simplified definitions, examples, images, and precise grammatical and semantic collaboration with a team from New York University Abu Dhabi and Zayed University, the centre launched the Balanced Arabic Readability Corpus project 'BAREC,' which aims to collect a linguistic corpus of 10 million words encompassing a wide range of literary genres and most recent edition of the Abu Dhabi International Book Fair saw the launch of the "Digital Square" initiative, a technical space that provided a platform to enhance the use of AI in publishing and books. Furthermore, many educational institutions have been keen to launch diverse initiatives to promote the use of AI and modern technologies in teaching the Arabic language.
Campaign ME
14 hours ago
- Campaign ME
OSN, The Trade Desk ink data-driven TV streaming partnership
OSN, a leading premium entertainment provider in the MENA region, has announced a landmark partnership with global advertising technology leader The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv's premium programmatic video inventory. Advertisers can now reach high-value audiences at scale across OSN's vast library of Arabic and international content, including HBO, WBD and exclusive original productions, within a premium, brand-safe and measurable environment. Hamid Davari, Director of Advertising at OSN, said, 'At OSN, we're committed to innovation that enhances the advertising experience while maintaining the highest standards for our viewers,' said Davari added, 'Partnering with The Trade Desk on our Advanced TV products allows us to open our premium inventory to brands in a way that is transparent, data-rich, and performance-focused.' Advertisers using The Trade Desk's platform can now target engaged viewers across connected TV environments on OSN's advanced TV and addressable VOD products, ensuring impactful storytelling in a high-attention format. As a result, advertisers can better understand and optimize their campaigns for TV streaming viewers. 'Connected TV has emerged as one of the most powerful digital advertising channels on the open internet,' said Terry Kane, Managing Director of MENA, at The Trade Desk. Kane added, 'This partnership with OSN underscores our commitment to unlocking the region's premium inventory and empowering advertisers to make smarter, more data-driven decisions at scale.' OSN is committed to being at the forefront of digital technology innovation in the Middle East introducing OSN on Demand. The partnership marks a critical step forward in elevating the MENA digital ecosystem by bringing together OSN's rich content environment, high value direct-to-home (DTH) viewer base and The Trade Desk's cutting-edge technology. It offers advertisers access to a growing base of premium content consumers across the region.
