OSN, The Trade Desk ink data-driven TV streaming partnership
This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv's premium programmatic video inventory.
Advertisers can now reach high-value audiences at scale across OSN's vast library of Arabic and international content, including HBO, WBD and exclusive original productions, within a premium, brand-safe and measurable environment.
Hamid Davari, Director of Advertising at OSN, said, 'At OSN, we're committed to innovation that enhances the advertising experience while maintaining the highest standards for our viewers,' said
Davari added, 'Partnering with The Trade Desk on our Advanced TV products allows us to open our premium inventory to brands in a way that is transparent, data-rich, and performance-focused.'
Advertisers using The Trade Desk's platform can now target engaged viewers across connected TV environments on OSN's advanced TV and addressable VOD products, ensuring impactful storytelling in a high-attention format. As a result, advertisers can better understand and optimize their campaigns for TV streaming viewers.
'Connected TV has emerged as one of the most powerful digital advertising channels on the open internet,' said Terry Kane, Managing Director of MENA, at The Trade Desk.
Kane added, 'This partnership with OSN underscores our commitment to unlocking the region's premium inventory and empowering advertisers to make smarter, more data-driven decisions at scale.'
OSN is committed to being at the forefront of digital technology innovation in the Middle East introducing OSN on Demand.
The partnership marks a critical step forward in elevating the MENA digital ecosystem by bringing together OSN's rich content environment, high value direct-to-home (DTH) viewer base and The Trade Desk's cutting-edge technology.
It offers advertisers access to a growing base of premium content consumers across the region.
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