EXCLUSIVE Vets SLAM Yungblud for featuring a dog in a prong collar in his latest music video - and claim the controversial training devices should be banned entirely

Daily Mail​

30-04-2025

Vets have slammed Yungblud over his decision to feature a dog in a prong collar in his latest music video.
The singer, 27, released the official music video for his latest hit, Lovesick Lullaby, this week.
In the video, a Staffordshire Bull Terrier can be seen wearing a prong collar - a controversial training tool that uses prongs to pinch the dog's neck when they pull on the leash.
While the dog might look cute lying next to Yungblud, experts have warned that the pooch was probably in pain.
Speaking to MailOnline, Ryan Neile, Head of Behaviour at national pet charity, Blue Cross, expressed his disappointment.
'We are disappointed that Yungblud's production team chose to feature a bull breed wearing a prong collar,' he told MailOnline.
'We wouldn't, under any circumstances, advocate the use of prong collars as either an aversive training tool or fashion accessory.
'We are concerned that videos like this glamorize the use of these type of collars, which can cause pain and distress, and may be copied by dog owning fans.'
In the short scene, a black Staffordshire Bull Terrier lies on the bed next to Yungblud and a woman.
Around its next is a chunky silver chain, known as a prong collar.
Prong collars are training devices that are designed to stop dogs from pulling on their leads.
As the name suggests, the devices feature blunt prongs, which dig into the dog's neck.
'They're based on the principle of applying something painful or frightening to stop unwanted behaviour,' the RSPCA explains on its website.
'When a dog pulls on the lead, the metal prongs of the collar close and prong the sensitive skin around the neck.
'The prongs cause pain as well as potential injury and infection from puncture wounds and nerve damage.'
While prong collars are often marketed as dog training devices, experts have warned that they can actually do more harm than good.
'They're likely to cause confusion,' the RSPCA added.
'The pain a dog feels when wearing one might have them relate it to something else completely.
'As an example, if a dog is pinched by the prongs at the same time as being approached by a child, they might link the child with the pain they feel from the prongs.
'This can then cause the dog to view children as something to be worried about - leading to behaviour problems that didn't exist in the first place.'
Following on from Yungblud's music video, the Blue Cross is calling for prong collars to be banned entirely.
'Blue Cross is calling for a ban on all aversive training tools including prong collars,' Mr Neile told MailOnline.
'We are also urging governments to conduct further research on the harmful nature of aversive training tools.'
MailOnline has contacted Yungblud for comment.