Vestiaire Collective's US chief adds company-wide marketing role to her remit
In the dual role she'll oversee global brand and creative, social media, PR, and influence, while also leading the US business. This includes leading the commercial, merchandising, and consignment strategies from her base in New York City.
The e-tailer called it a "milestone appointment [that's] especially significant given Samina's deep roots with the company. In 2015, she led the company's entry into the US market as its first US president, laying the foundation for what would become a pivotal region for the Paris-founded platform".
And since rejoining in February 2023, she's "played a key role in driving substantial momentum in the US", transforming it into Vestiaire Collective's "largest and most dynamic" single market, now accounting for 20% of the business.
Co-founder and president Fanny Moizant said the CMO appointment and her ongoing US leadership "reflects our ambition to continue accelerating brand awareness and growth, especially in the US market. It is a testament to her deep understanding of the business, her marketing expertise, and her ability to drive meaningful results. Samina brings creative vision and strategic rigour. Her unique position empowers her to grow both our brand and our community in the US and around the world".
Her track record is certainly impressive. Apart from the time already spent with the company, her career includes senior roles at Target and eBay, and she held the positions of CMO and US president at Threads Styling before rejoining Vestiaire Collective.
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