Jeremy Clarkson's pub customers left baffled over strict menu policy

Daily Mirror

24-05-2025

The Farmer's Dog, which opened last year, has been widely praised but some diners were left unimpressed after noticing that certain items were missing from the menu
Diners at Jeremy Clarkson's pub, The Farmer's Dog, have been scratching their heads over the venue's rather unique policy. Since its launch last year, the establishment has scooped up a heap of praise from patrons, with plenty leaving top-notch feedback.
However, the absence of items such as ketchup and Coca-Cola from the menu left some guests less than thrilled. The pub takes pride in serving only British produce as a way to back UK farmers, which means certain everyday condiments are off the list. Despite Clarkson regularly speaking out on his uncompromising business strategy, it's clear a few punters missed the memo.
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One miffed reviewer grumbled about the limited drink options: "drinks are limited, no cola, pepsi, lemonade or coffee", while another bemoaned the lack of seasonings: "(I) asked for some pepper and was told, 'sorry no!!'" as another said: "Ate 3 mouthfuls and that was enough".
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Another source of more upbeat feedback later expressed disappointment: "Sadly they do not have pepper or coffee - both items I really missed. It was strange not to have a coffee after my meal, and I always have pepper on my veg," according to the Daily Mail.
This customer went on to say although they understood Clarkson's choice to stick to local goods, the absence of pepper and coffee felt 'extreme'.
Clarkson's staunch refusal to stray even slightly from his principles is reportedly costing him a tenner per dining guest at the eatery, as locally sourced offerings come with a heftier price tag. Penning his thoughts for The Times, the former Top Gear presenter observed: "Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going to be priced at about £45.
"But I'm not a business-minded person. So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is and just charged that. It's possible that for every customer who comes through the door I'd lose about £10," he admitted.
This follows an incident earlier this year when Clarkson caused a stir after a viral video revealed he was charging a staggering £200 for a pie at his farm shop and pub. An Instagram video filmed inside the popular Oxfordshire Diddly Squat shop features an 'extra, extra large' meat pie which is priced at a whopping £199.99.
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A video, narrated by The Skeptics Take, showed the pie and price tag and said: "Enough pie to throw at your neighbour for 200 quid." The clip, which started off by showing the The Farmer's Dog sign at the farm, saw a visitor walk through the farm shop and reveal the prices of some of the goods on offer.
"I went to Jeremy Clarkson's pub and farm shop so you don't have to," a voiceover states. The video shows how visitors to the pub must pay £2 for parking in a 'muddy field', which sparked controversy among viewers.
The voiceover informed viewers that after paying for parking, visitors could choose from "an array of overpriced souvenirs that will end up in your bin". It then showcased various items available for purchase, including a Christmas candle for £22 with the branding: "This smells like my Christmas balls".
It then turns to a stack of large pies on a countertop, ranging from large to extra extra large. While a large pie is priced at 'merely' £46.15, the extra extra large version is up for grabs at a staggering £200.