It's the 'D-oh-double-G': Snoop Dogg to headline BC Lions home opener
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It's become an annual moment of buzz in the Vancouver sportsphere: who will be the B.C. Lions headliner for their pregame concert ahead of their season opener?
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Since Amar Doman took over team ownership, he's dropped three straight hits that packed B.C. Place for the first home game of the year.
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34,082 for OneRepublic in 2022.
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33,103 for LL Cool J in 2023.
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53,788 for 50 Cent in 2024.
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'You,' enthused B.C. Lions owner Amar Doman in a video leading up to Tuesday's announcment, 'are going to love the entertainment. Trust me, I don't think I've let you down yet.'
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And no, Doman didn't.
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Snoop Dogg was announced as the musical act on Tuesday morning, arguably the biggest act he's booked as owner of the Lions. He also was responsible for bringing in the Jonas Brothers for the Grey Cup in Vancouver last year.
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Ready to drop it like it's hot? 🔥 The D-O-double-G is headlining our 2025 Concert Kickoff! @SnoopDogg. Live at @bcplace. June 7.
The biggest party of the summer: laid back, top down, west coast vibes.😎
Lower bowl? Nearly gone.
Upper's moving fast.
🎟️ https://t.co/NGfmsLdp25 pic.twitter.com/hqZrs2eyUG
— BC LIONS (@BCLions) May 13, 2025
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Lower bowl seating at B.C. Place is nearly sold out already for the June 7 game, and Tuesday's news will likely mean the upper bowl should reach capacity quickly as well.
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The concert begins at 5:45 p.m., with the game to follow.
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'I'm very excited to bring Snoop Dogg, one of the most entertaining and decorated rap performers of all-time, to Vancouver to help us begin our 71st season of Lions football,' Doman said in a release.
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'Concert Kickoff has become the premier event on our city's summer sports calendar. We're proud to continue the great tradition with one of the all-time greats.'
Snoop's debut album Doggystyle was the first of seven records to go platinum, as he entrenched himself as one of the music industry's biggest stars. But he's parlayed that into mainstream recognition, from collaborations with Martha Stewart to being an ambassador at the 2024 Summer Olympics in Paris.
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The Edmonton Elks were the opponents for the first two concert games, with the Calgary Stampeders serving the role last year.
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The Lions, currently in the early stages of training camp in Kamloops, get underway a bit earlier this year, facing the Stamps in pre-season action in Victoria in just under a week.
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They host Calgary at Starlight Stadium on Monday, May 19, and just released extra tickets for the previously sold-out event.
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It includes a Touchdown Club package, which gives access to a VIP tent near the bench, with all-you-can-eat food and three drink tickets. It includes a general admission ticket to seats outside of the tent, and those wh have already purchased GA tickets can add on the option for $75.
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The game against the Stamps will see the return of fan-favourite Vernon Adams Jr., who was traded to Calgary in the off-season.
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