This ‘OG' Food Delivery Service Just Opened Its First Brick-and-Mortar—Here's What to Know
The struggle of finding a grocery option that actually works for your needs is very real. And when you live in a big city, good options can feel surprisingly scarce—especially if you're trying to balance price with quality. Add to that the rise of food delivery services, and sticking with a physical grocery store starts to feel more like a nostalgic idea than a weekly routine.
Thankfully, that's starting to change for fans of FreshDirect—the grocery delivery service that's been quietly gaining traction over the past few years. According to a recently shared Instagram post, the OG delivery service just opened its first brick-and-mortar location, called FreshDirect on Main, and fans can't be more excited about its arrival. And as it seems, the brand is just excited as everyone else.
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'The love has been SOO real,' @freshdirect captioned their post. 'Barely one week of opening and the store just keeps improving. We've added more skus like vitamins, pet care, flowers, and prepared meals.'Located in South Hamptons East End Village, the store exists more as a mini farmers market than a full-fledged grocery store. Shoppers can find everything from locally made, artisanal cheeses and high-quality oils to seasonal fruits and vegetables. There's even rumors of a coffee counter feature in development, serving up lattes, macchiatos and much more.
'This is incredible,' one fan reacted to the excited news on Instagram. 'Obsessed,' another fan added.
Alongside the curated selection of locally made goods, fans can expect to find FreshDirect's signature breakfast items and a mix of specialty packaged foods also available for takeout. Fresh flowers, fresh eats and the convenience of finding your favorite ingredients under one roof? That's a promise we can definitely get behind.
There's no official word yet on whether this 'pop-up' will evolve into a full-blown rollout of physical stores—but for now, we'll be watching to see what FreshDirect has up its sleeve.This 'OG' Food Delivery Service Just Opened Its First Brick-and-Mortar—Here's What to Know first appeared on Parade on Jun 3, 2025
This story was originally reported by Parade on Jun 3, 2025, where it first appeared.
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