"This Better Not Be A Prank": The Internet Is Collectively Freaking Out About Pepsi's Latest Product Launch
According to the consulting firm, Future, the prebiotic soda market was valued at 262 million USD in 2024, with global sales expected to grow 7.6% in the next 10 years.
The latest player to hop into the game is none other than Pepsi with its new Prebiotic Colas.
But this isn't Pepsi's first dip into the alternative soda trend. In March of this year, they acquired Poppi, a popular prebiotic soda brand. PepsiCo's US Beverages CEO, Ram Krishnan, said that the acquisition "represents a compelling strategic fit within our short- and long-term vision for the future of beverages."
It seems like the long-term vision has been realized with their newest launch, which comes in Original Cola and Cherry Vanilla flavors with 3 grams of prebiotic fiber, 5 grams of cane sugar, 30 calories, and no artificial sweeteners.
Regarding the launch, Krishnan said, "Pepsi Prebiotic Cola represents the next leap forward in giving consumers choice, optionality, and functional ingredients in their cola experience." The brand hopes to still deliver the same Pepsi taste consumers know and love with a little gut-friendly twist.
Pepsi
It's safe to say Pepsi fans are pretty psyched.
The Prebiotic Colas come in single 12-ounce cans and 8-packs and will be available online this fall and in stores early 2026.
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