An AI startup that wants to be the Canva of video has raised $9.2 million. Read its pitch deck.

Business Insider

5 days ago

Turning the ideas in your head into visual content has never been easier thanks to a flurry of new AI tools.
And Rebecca Kossnick's goal is to simplify content creation even further for the everyday person with Hypernatural, a generative AI platform that creates both image and video content.
"We think about what we're building as kind of the Canva for video," Kossnick, Hypernatural's CEO, told Business Insider.
If Canva proved that you don't need a degree for graphic design to be your passion, Hypernatural wants to prove that you don't need to know Adobe After Effects to turn ideas into videos.
Founded in 2023 by Kossnick and Taylor Hughes (CTO), who first met while working at Facebook, Hypernatural's video generation tech uses an average of 15 different AI models, such as Google 's Veo 3, Lightricks' LTX, and Black Forest Labs ' Flux. Kossnick said that the platform's speed is a key selling point.
"We're not building a foundation model, we're building the technology to understand and deploy the foundation models as quickly as possible," Kossnick said.
The startup told Business Insider exclusively that it has raised a total of $9.2 million in funding across two rounds from investors AIX Ventures, Underscore VC, Adverb Ventures, Character Capital, and 43 VC. Part of Hypernatural's total funding includes a $6.8 million seed round led by AIX that closed in December 2024.
Currently a team of five, Hypernatural's funding will go toward hiring (Kossnick emphasized its focus on recruiting engineering talent) and building out the platform's technology.
"We're throwing money on what's working," Kossnick said.
AI video generation startups have been raising capital left and right. Moonvalley, which has its own AI video model, told BI earlier this month that it raised $84 million. Hedra, another AI video creation platform, announced a $32 million Series A round in May.
Building for both creators and everyday consumers
"People are excited to try and buy products that support their creativity," Kossnick said. "That's sort of where we see consumer and the 'prosumer' creator economy merge. Sometimes you're creating for other people … sometimes you're creating for you because you wanted to see the rest of the story."
It's quite easy to navigate Hypernatural's tools. For instance, I made a 54-second video (with 20 AI-generated images Hypernatural created) about a journalist writing a story in roughly a minute.
Here's how the platform works: Users input a text prompt and choose a style (such as anime), length, and size of the video. It then generates a full script (users can also use an existing script, and paid subscribers can upload audio files). At this stage, users can choose from a selection of narrator voices and characters (custom-made characters require a paid subscription).
Hypernatural's platform then spits out a video and brings the user to an editing page where they can rearrange scenes, edit the script, and either reanimate scenes or pull from its stock library of AI-generated video.
"Our users really care about the rights of all of the images and videos that we create," Kossnick said. "We're only working with models that are providing us with commercial rights, which would pass on to users as well."
Its "creator" tier annual subscription costs $12 a month, and higher tiers that offer more content credits and custom characters go up to $48 a month. It also has a free tier with limited access to the platform's tools.
Hypernatural said it has more than 1 million users.
While Kossnick said Hypernatural's early users include "niche creators and storytellers," such as podcasters, writers, and faceless influencers, it wants to expand beyond professionals.
"We're building the platform for everyone," Kossnick said.
Note: The company updated and redacted some details in the deck.
The deck begins with a video example.
Hypernatural introduces its 5-person team.
"We're a 5-person team with deep experience in video and AI," the slide reads. "Collectively, we've launched 4 companies and held product, design and eng leadership roles at Descript, Figma, Meta, YouTube, Clubhouse, and Twitter."
Hypernatural emphasizes that its tool is fun.
Here's what the slide says:
Even bigger picture:
Fun IS the point
By inventing a new form of video that's fun, accessible, and personalized, we dramatically grow the pie of who make video — and how often they can do it.
Right now, people export their content to post it elsewhere, but they also watch the content in Hypernatural. We envision this behavior growing and becoming dominant over time.
Then it maps out the current market.
It then describes its customers as storytellers.
Hypernatural
Here's what the slide says:
Our customers today are storytellers: authors, entrepreneurs, and creative people.
Authors
Author 1 [608 videos] A sci-fi novelist who has serialized his books across hundreds of TikTok videos
Author 2 [129 videos] A fantasy novelist who uses his videos to drive Amazon sales of his books. He recently announced that one of his books reached #1 in Amazon's Military Fantasy category
Entrepreneurs
Simpli Faceless/James Ward [522 videos]: A consultant for content creators who runs a creator community and multiple successful channels built on Hypernatural
Witness Mi. [590 videos] A memory-preservation service built entirely on Hypernatural video creation technology
Niche Content Creators
Some creators' names were redacted in this slide.
Then it shares customer testimonials of the platform.
Courtesy of Hypernatural
Here's what the slide says:
"Hypernatural AI has been a game-changer for us. It's the only AI video generation platform we've found that actually produces usable, high-quality videos fit for real marketing and storytelling needs. We tested several other platforms that took hours just to generate short clips—Hypernatural gives us full-length, emotionally compelling videos in under two minutes.
The speed, quality, and reliability make it clear: we've found our long-term video partner."
Courtesy of Hypernatural
Here's what the slide says:
"I just wanted to take a moment to express how absolutely blown away I am by your video generator. I'm very new to the AI world, especially video creation, and after using your software, I'm completely speechless. I just generated an animation, and the entire experience was fun, easy, and incredibly fast. I've never used anything like this before, and I can honestly say it's the perfect software for someone like me—simple yet powerful. It made me feel like a creator in a way I never have before....
Courtesy of Hypernatural
Here's what the slide says:
"I can't tell you how thrilled we are with the Hypernatural software. If there is one tool we can't live without it would definitely be Hypernatural. I have a community called Simpli Faceless, and almost 100% of our members are using Hypernatural.
We have been able to help people get hundreds of millions of views at this point, and there is no way we could do it without you."
— James Ward, Founder of Simpli Faceless
Hypernatural ends the deck by laying out its fundraising ask.
"We're raising $7M, led by AIX Ventures, to pour gas on the fire," the slide reads.
Here's what else the slide says:
Quality
Double down on our differentiating features
Characters
Custom Styles
Expand data moat and invest more in eval tooling (we are really good at this), fine tuning, custom models
We have unique, scaled data signal for what good means for generated video (good = done = exported)
Marketing
Scale up influencer marketing
Specifically long-tail and international influencers
Invest in community advocates
Continue to grow organic posting/advocacy loop
Scale up affiliate program
Product
Build the obvious features (on the endless list of features) that people are begging for. E.g.
Music tracks
High quality exports
The ability to undo changes
Right-to-left editing
Bring more inference in house
Drive down costs, more cutting edge models