I felt attacked by Trump's tariffs so I made an AI-powered app to help Canadians fight back
It all came from a really personal moment.
Back in February, I was at home watching the news when I saw Trump's announcement about tariffs being imposed on Canadian goods — and I felt attacked.
I remember thinking, "I'm going to try to start buying Canadian, to support the economy here and the country," but I quickly realized how hard it is to really know what you're buying.
I was going through my pantry, grabbing my ketchup, and trying to look up if it was Canadian or not. I had to look through all its ingredients, then I had to search online for a substitute. It was slow, annoying, and just not scalable.
With my background in app development and human-computer interaction research, I quickly decided to build an app that could help solve this conundrum.
That weekend, I spent a few days building the first prototype. And a week later, I launched Maple Scan.
Maple Scan focuses on informed decisions
When people first hear about the app, they think it will just tell them whether something is Canadian or not and recommend an alternative. But our approach is different because that question is nuanced.
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Once you download the free app, you can take a photo of any product with the in-app camera. The AI-powered image recognition in the app will then read the label and search for information online and in our database, but it won't make a final judgment on whether a product is Canadian.
Instead, it will tell you about the ingredients, ownership, where it's manufactured, and how many people are employed there. The app surfaces all those different pieces of information so you can make a decision on your own. We don't want to make that judgment for you — we just want people to be informed.
For example, the app can distinguish between " Made in Canada" and "Product of Canada," which are two different things based on how many of the ingredients come from here. It also includes ownership information, like whether it's a Canadian-owned brand or a subsidiary of a foreign company. It's about giving context, not just a label.
Honestly, one of my favorite parts of this whole journey has been the community that's grown around it.
Maple Scan started as a solo project, but the support that came in almost immediately was beautiful.
University colleagues, people across Canada, and even total strangers reached out and said they wanted to help with this project.
Now, we have a group of volunteers with expertise in everything from social media marketing to food industry regulations, as well as mentorship, engineering support, and networking help.
All the support has been absolutely crucial to the app's growth. For example, people in the food industry have helped explain how long it takes for packaging to reflect a product's sourcing, sometimes months. So, when a company might not have a "Made in Canada" label yet but actually does source from Canada, Maple Scan can help bridge that gap and surface that information sooner.
We've had over 110,000 downloads in just a few months, and there've been over 550,000 individual scans to date. When it first launched, it made it to number 6 on the Canadian App Store. And with the recent announcements of more tariffs potentially coming, it's trending again.
Maple Scan is constantly adding new features
When we launched, we also saw Maple Scan downloads in Mexico in parts of Europe. It turns out that people around the world want to understand who owns the products they buy and where they're made.
Though our focus remains on Canada for now, we're working on new features. One of our goals is to help people buy things in line with their values and save money while doing it. We know it's a privilege to shop based on principle, and local products can cost more. So we want to help people make those choices without it costing them extra.
We are constantly evolving. One of the coolest things we added later on was hyper-local recommendations. So if there's a soda company in your own city, it might say, "Hey, look, there's this soda company here. Just get that."
Another feature we added is fun messages that pop up while the app scans products, like "Checking if it can survive a Canadian winter" or "Scanning for hidden maple syrup." Many people have told me that's their favorite part of the app.
The tariffs are definitely a wake-up call for Canada that we can't be overly dependent on one trading partner. But it sends a powerful message when we see people try new products and form new economic relationships. People tell me they have found such great Canadian alternatives that they're happy to stick with them. Once those habits shift, they can be hard to undo even if tariffs go away.
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Associated Press
18 minutes ago
- Associated Press
Moose Munchies Candy Co Expands Sweet Legacy Across North America
Canadian fudge brand Moose Munchies Candy Co grows its artisanal, nostalgic treats while championing inclusivity and clean ingredients. Canada, August 10, 2025 -- From Kitchen Experiment to Canadian Confectionery Success Moose Munchies Candy Co began as a serendipitous kitchen experiment that transformed into one of Canada's most charming and purposeful confectionery brands. Founded by single mother and entrepreneur Gillian Manton, the journey started when a family request for fudge led to an unexpectedly different creation — a topping that worked wonderfully on ice cream but was far from traditional fudge. Rather than being discouraged, Gillian took this as a challenge, dedicating months to refining recipes, testing techniques, and balancing flavors. What emerged was a line of handcrafted fudge that not only delivered nostalgia and indulgence but also addressed modern dietary and ethical values. From its earliest days of sharing homemade batches with friends and neighbors, Moose Munchies grew into a beloved staple on store shelves and in online carts across Canada, setting the stage for expansion into the wider North American market. Redefining Indulgence with Clean, Inclusive Recipes Moose Munchies Candy Co sets itself apart with a product philosophy centered on inclusivity and mindful indulgence. Each batch is nut-free and gluten-free, catering to a broad range of dietary needs without compromising on flavor or texture. In addition, recipes feature 40% less sugar compared to other leading fudge brands, providing a balanced option for those who wish to enjoy a sweet treat while being mindful of sugar intake. The company's commitment to clean, limited ingredients resonates with modern consumers seeking transparency in their food. The focus is not simply on creating candy but on fostering moments of joy that everyone can share. 'Our goal is for Moose Munchies to be the treat people turn to, not just because it tastes good, but because it reminds them that they are special,' Gillian said. Nostalgia Meets Contemporary Values While Moose Munchies' flavor profiles evoke the warm, familiar taste of classic fudge, the brand's approach reflects current consumer expectations. Sustainability plays a central role in operations, with a strict no-food-waste policy and partnerships with community and global causes. This blend of tradition and progressiveness helps Moose Munchies stand out in a crowded confectionery market. Seasonal flavors rotate throughout the year, adding variety while celebrating occasions and local traditions. The fudge's presentation is equally thoughtful, with bold, gift-ready packaging that turns each purchase into an experience. Whether purchased for a holiday, a celebration, or a quiet night at home, Moose Munchies offers an indulgence that carries meaning beyond the bite. A Growing Presence in Major Retail and Online From humble beginnings in Gillian's home kitchen, Moose Munchies now reaches customers through major retailers such as Sobeys and Foodland. In-store sales are complemented by a robust online operation, with orders shipping directly from the company's Ontario facility as quickly as the next business day. This dual retail strategy allows the company to serve a diverse customer base — those who enjoy browsing in physical stores and those who prefer the convenience of online shopping. As the brand expands its presence in North America, plans include broader distribution and eventual entry into markets such as Australia and Europe. Awards and Recognition for Quality and Flavor Moose Munchies has already earned recognition for its quality, including awards for Best Fudge in regional competitions. These accolades affirm the brand's position as a leader in artisanal confections while reinforcing its reputation for flavor consistency, texture quality, and presentation. Awards aside, the most telling measure of success remains the enthusiasm of returning customers. From families stocking up for special occasions to gift-givers seeking thoughtful and inclusive treats, loyal customers have played a central role in the company's rapid growth. Building a Brand Around Joy and Community For Moose Munchies, fudge is more than a product — it's a symbol of connection. The company's vision extends far beyond retail success, encompassing the creation of spaces where families can engage in candy-making experiences, enjoy entertainment, and connect over shared traditions. Plans for future growth include expanded community involvement, philanthropic initiatives, and partnerships that align with the brand's values of inclusivity, sustainability, and joy. The goal is to build a brand identity that people associate with the comforts of home, even as it scales into new territories. By retaining its handcrafted ethos and commitment to clean, inclusive recipes, Moose Munchies aims to remain a fixture for those seeking both indulgence and meaning in their sweets. Looking Toward Global Expansion The company's ambitions are firmly set on the international stage. With North American distribution on the horizon, Moose Munchies is planning for entry into overseas markets. Australia is identified as the next frontier, where the company hopes to introduce its signature fudge to audiences eager for both nostalgic flavors and modern dietary inclusivity. To support these goals, Moose Munchies is investing in production capacity, brand partnerships, and logistics infrastructure. Maintaining quality and consistency remains paramount, ensuring that the handcrafted character of each batch is preserved regardless of scale. An Invitation to Experience the Sweet Legacy Moose Munchies Candy Co represents the intersection of tradition, innovation, and community values. In every square of fudge lies a story of perseverance, creativity, and connection — from Gillian Manton's first imperfect batch to the award-winning treats enjoyed across Canada today. Those seeking a confectionery brand with both heart and craft will find Moose Munchies Candy Co to be a natural choice. As expansion continues, the company invites customers, retailers, and partners to join in building a legacy where sweetness is measured not just in flavor, but in the joy it brings to people's lives. For more information or to shop the latest seasonal offerings, visit Follow Moose Munchies Candy Co on Instagram and Facebook. About Moose Munchies Candy Co Moose Munchies Candy Co is a Canadian confectionery brand specializing in handcrafted, artisanal fudge. Founded by Gillian Manton, the company focuses on delivering nostalgic flavors in nut-free, gluten-free recipes made with clean ingredients and 40% less sugar than other leading fudge brands. With bold, gift-ready packaging and seasonal flavor rotations, Moose Munchies Candy Co products are available online and through major retailers such as Sobeys and Foodland. The company upholds a no-food-waste policy and supports both community and global causes, reflecting its mission to bring joy and connection through its treats. Media Contact Gillian Manton CEO of Moose Munchies Candy Co Email: [email protected] Website | Instagram | Facebook Contact Info: Name: Gillian Manton Email: Send Email Organization: Moose Munchies Candy Co Website: Release ID: 89166862 In case of identifying any problems, concerns, or inaccuracies in the content shared in this press release, or if a press release needs to be taken down, we urge you to notify us immediately by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your concerns and take swift action within 8 hours to rectify any issues identified or assist with the removal process. We are committed to delivering high-quality content and ensuring accuracy for our valued readers.

Business Insider
31 minutes ago
- Business Insider
They're in their 80s, still working, and living paycheck to paycheck
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When family is there to help For older workers with support from family, money anxiety isn't always top of mind. Many of the older Americans in difficult financial situations who spoke to Business Insider said they received financial and caregiving contributions from their children. A few older workers reported that they've been paid to care for family members or other older Americans. After 70 years of work, June Boyd still relies on her biweekly paycheck to afford her daily expenses. She gets about $1,100 monthly in Social Security and $1,100 monthly from her part-time work as a receptionist for a job training program for Ohio residents 55 and older. Many lack computers or the necessary training for specialized industries. Her work was temporarily put on hold last month amid funding cuts. Boyd, 90, was the first African American to work for her county commissioner's office and the first Black female board member of her county's board of elections. She also worked for the affirmative action office in Toledo, Ohio, and sold real estate. "I never had any thought about stopping or retiring when I couldn't afford to do so," Boyd said. "When we get the utility bills, auto insurance, and mortgage, you don't get a discount because you're a senior." She hasn't earned a full public employee's pension because she was three years short of accumulating 30 years of government work. Whenever she had savings that didn't go to a car or her children's tuition, she "blew it" on an unexpected expense, though she had no regrets about her spending, she said. She helps her family during tight periods, including a daughter battling bone cancer, and gives gifts to her 14 great-grandchildren. If she ever needs extra money, she can rely on her family. She lives in a multigenerational household. "I have no doubts about my future, but if I'm unable to work, I know my children will look out for me," Boyd said. Making the most out of work Some older workers with barely any savings have surprisingly few worries. They say they have just enough to get by without sacrificing their quality of life. Karl Andrew Pillemer, a professor of gerontology in medicine at Weill Cornell Medicine, said that many older Americans are drawn to meaningful social engagement, even amid financial hardship. "Being a greeter in a store, which may not seem like the most interesting work, is something very appealing," Pillemer said. "Some people have found Uber driving to be the perfect job because it involves a lot of interaction with people, even if it isn't very long-term, as well as flexibility." Sally Ann McCarter, 85, worked for 43 years in a steel company's sales department, saving enough to buy land for her three-bedroom house. Because she never thought about retirement, though, she had little saved by the time she retired at 73. Within a month or two, she was ready to unretire. Her husband unexpectedly died, and she couldn't live comfortably without a stable income. She secured a job at the front desk for a fulfillment company, where she works four to six hours a day and helps with accounting. Her job pays about $1,450 every two weeks. "I could make it without work, but I would have to be very careful," McCarter said, adding she gets $2,547 monthly in Social Security and $950 monthly in retirement from the steel company. "With the house and job, I'm making out all right financially, but I'm not saying I have much extra left over." McCarter said the extra income allows her to maintain her home and pay her bills on time, but she has barely any savings. "I'm taking each day as it comes. No one knows how long they have," McCarter said. "I don't look too far in the future because you never know. That's just life."
Yahoo
an hour ago
- Yahoo
'Shark Tank' star Kevin O'Leary says he's not stressing about an AI bubble or tariff pain
Kevin O'Leary dismissed a comparison between the AI boom and the dot-com bubble. The "Shark Tank" investor told Business Insider that AI generates measurable savings. He also said that "everybody got it wrong" on the impact of tariffs on the economy. The AI boom isn't going to collapse like the dot-com bubble, investor Kevin O'Leary told Business Insider. Many people, including Nobel economist Paul Krugman, fund manager Bill Smead, and entrepreneurship professor Erik Gordon, have compared the fervor around AI to internet buzz in the late 1990s and early 2000s, which ended with a stock-market crash. But the "Shark Tank" investor and chair of O'Leary Ventures said AI wasn't "the same hype that the internet bubble was, because today, you actually can see the productivity and measure it on a dollar-by-dollar basis." O'Leary gave the example of Fly Guys, a drone company he's invested in. Other companies can commission it to scan the tops of their buildings and deliver "AI-ready aerial imagery" to identify problems and automatically create work orders for them. "That saves millions of dollars" for companies like Walmart or Home Depot with large commercial footprints, O'Leary said. He added that such savings from AI may offset tariff costs and support high valuations for stocks. Whether that's the case should be revealed in earnings over the next 12 to 18 months, he said. O'Leary thinks tariffs aren't the threat many thought Stocks plunged after Trump unveiled his plans for tariffs on "Liberation Day" in early April, but have since rebounded to record highs. The recovery shows why investors should stay in the market during downturns "even though it's nerve-racking and nail-biting," O'Leary said. The celebrity investor and self-proclaimed "Mr. Wonderful" said it can be costly to panic and dump stocks, adding he has seen investors miss out by doing this "over and over again." He added that if an investor cashed out during April's sell-off, they missed the sort of returns they might expect over three years in just 88 trading sessions. The S&P has gained around 27% from its low on April 8, and is around 12% higher than its level before the slump, far above the market's long-term annual return of about 7%. The bounceback reflects greater "clarity" over tariffs, O'Leary said, adding some were "very manageable" at 10% to 15% for trade partners such as the EU. The latest rates range from 10% for the UK to 41% for Syria. The SoftKey founder, who sold The Learning Company to Mattel in 1999, said that he would have expected to see evidence by now if tariffs were going to reignite inflation or cause a recession. The benchmark consumer price index rose only 0.2% in April, 0.1% in May, and 0.3% in June on a seasonally adjusted basis. He said the fear that tariffs would lead to "input costs killing gross margin" hasn't been realized yet, and US consumers also look to be in good shape. He called it a "remarkable situation" as "basically, everybody got it wrong" on the impact of tariffs on the economy. O'Leary said that he and his business managers were loading up on inventory in preparation for a busy holiday season. "So that gives you some indication, we're net bullish," he said. Read the original article on Business Insider Sign in to access your portfolio