Saudi Wafi Energy hires top stratcom firm to build ‘trusted presence' in Pakistan
Wafi Energy, an affiliate of the Asyad Group, made headlines last year when it became the majority shareholder of Shell Pakistan Limited (SPL) in November 2024. It now holds approximately 87.78 percent of the total issued share capital of SPL. However, the Shell brand will remain in Pakistan through retail and brand licensing agreements, with SPL as the exclusive brand licensee.
Wafi Energy announced it had partnered with Nutshell Communications, which says on its website it offers clients integrated PR, full spectrum marketing and communications services to build its brand's reputation.
'Nutshell Communications are experts at strategic communications and brand positioning,' Wafi Energy Pakistan CEO Zubair Shaikh was quoted in a press release issued by Nutshell Communications. 'This partnership will play a key role in helping us build a strong, trusted presence in Pakistan's energy landscape.'
Shaikh said the company aimed to invest in sustainable fuel and lubricants solutions, and advancing infrastructure to support Pakistan's evolving energy needs.
Nutshell Group Chairman Azfar Ahsan reaffirmed his firm's resolve to support transformative industry collaborations.
'Global partnerships are essential to strengthen Pakistan's economic resilience and energy independence,' Ahsan was quoted as saying. 'Wafi Energy Pakistan's presence significantly enhances Pakistan's regional standing, and we are committed to nurturing this partnership toward continued growth and mutual success.'
Pakistan and Saudi Arabia have moved in recent months to further strengthen trade and investment ties. Pakistani and Saudi businesses signed several agreements and memoranda of understanding (MoUs) in October 2024 worth $2.8 billion.
Islamabad is also eyeing Saudi investment in key sectors such as oil and gas, renewable energy, mining and minerals, infrastructure and others to keep its fragile $350 billion economy afloat.
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