Cinnamon Toast Crunch launches new flavor and it will be divisive
The General Mills brand collaborated with Hormel Black Label bacon on cereal that dropped on Walmart's website on Tuesday starting at $5.84 per box.
But some loyal fans have shown no interest in purchasing the limited-time cereal and are questioning why the 'disgusting' product exists.
'I don't think I could do this one,' a fan admitted on an Instagram post.
'They doing too much ewww not spending a penny on this,' another person commented on a video.
A few social media users admitted they tried the cereal and it did not meet their expectations.
'That bacon burned absolutely horribly because it's literally covered in sugar,' a commenter wrote.
Other fans were furious - not because of the cereal brand's newest product - but because it was sold out, making them claim 'influencers got their hands on them' early.
General Mills was inspired to collaborate with Hormel Foods after the company received positive reviews for its limited-time Cinnamon Toast Crunch flavored bacon last year.
Both companies had the same goal with this cereal: Rewrite the rules of breakfast.
'Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust,' said Brandon Tyrrell, senior marketing manager at General Mills.
'After seeing the fan response to last year's collaboration, we knew we had to bring these two breakfast icons back together,' said Aly Sill, senior brand manager at Hormel Foods.
'We're shaking up the way bacon fits into daily routines, and we can't wait for consumers to experience it.'
While the hate was intense on social media, several commenters also enjoyed it, and food blogger Snackolator enjoyed its subtle flavor and 'super smoky' smell.
'Wow these are so delicious I bet my kids would be all over it,' an Instagram user wrote.
'I'm not sure! But I'll always try one thing once!,' another fan responded.
General Mills is famous for its unexpected collaborations
General Mills has a history of surprising fans with unexpected collaborations.
Social media users had mixed opinions after Jason and Travis Kelce teamed up with the company to release a new limited-time cereal.
The cereal, a combination of Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs, was described as a 'crime against nature' by one X user.
Not only is the company known for its unique partnerships, but it also made headlines for quietly discontinuing Cheerios products.
General Mills did not explain the discontinuation but told ABC News that it could be for reasons 'ranging from insufficient consumer demand to ingredients no longer available or other supply chain constraints.'
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