Latest news with #BrandonTyrrell
Business Wire
21-05-2025
- Entertainment
- Business Wire
Cinnamon Toast Crunch and Pit Viper Unleash Epic Cereal-Inspired Sunglasses, Just in Time for Summer
MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It's a crunchy collision of fashion and flavor made for fans who crave bold style — complete with spoon-shaped earpieces! "We asked ourselves, 'What if your favorite cereal became your favorite accessory?' and Pit Viper helped us make it happen,' said Brandon Tyrrell, Senior Marketing Manager at General Mills. 'This partnership reimagines the absurd, with an unexpected collab that only Cinnamon Toast Crunch and Pit Viper could pull off. Cinnamon Toast Crunch, spoons and shades? Check, check and check.' Fueled by a shared love of fun, the limited-edition collab features Cinnamon Toast Crunch's signature colors and iconic Cinnaswirl patterns combined with Pit Viper's bold, unmistakable style. Inspired by '90s trends and made for cereal lovers, each pair of sunglasses comes packed in a custom box featuring the fun-loving Cinnamoji mascot decked out in Pit Viper's aesthetic, and complete with a box of Cinnamon Toast Crunch inside. For fans craving to mix up their look, the shades come with two interchangeable options — a classic Pit Viper silhouette for everyday wear, and spoon-shaped novelty earpieces made to turn heads at the breakfast table. 'The sunglasses were designed for a new generation of fans who live loud and dress louder,' said Kai Seggar, Partnerships Manager at Pit Viper. 'Whether you're hitting the slopes, the streets, or having breakfast on the go, these shades deliver a look that's anything but ordinary.' Fans can snag these limited-edition sunglasses starting Tuesday, June 3 at 9pm ET, exclusively on for $119.69, while supplies last. Follow @cinnamontoastcrunch and @pitviper on social for more fashionable, flavorful fun. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About Pit Viper Founded in 2012 and operating out of Party Mountain, USA, Pit Viper is an unapologetic force in the outdoor and action sports world—creating eyewear built to take a beating and turn heads. Since its conception, Pit Viper has developed product technology offering robust, adjustable, and functional eyewear for the optimal blend of style and performance. Made for senders, jokers, risk-takers, and anyone bold enough to bring the party wherever they go - everyone is invited. More than a brand, Pit Viper is a loud, proud community of Key Players committed to redefining what it means to take risks and have fun while doing it. Explore more of Pit Viper at
Yahoo
31-03-2025
- Entertainment
- Yahoo
The Collab You Didn't Know You Needed: New HERSHEY'S KISSES Cinnamon Toast Crunch™ Flavored Candies Hit Shelves Nationwide
Taste the hype and stock up while you can, these delicious bites won't be around forever! HERSHEY, Pa., March 31, 2025 /PRNewswire/ -- A nostalgic twist on the classic Hershey's Kisses has made its way into retailers across the U.S. with the official launch of Hershey's Kisses Cinnamon Toast Crunch™ flavored candies. If there's one thing 75%1 of Gen Z and Millennials can agree on, it's that out-of-the-ordinary flavor mashups are the snacks they're reaching for. That's why the two brands have joined forces to create the ultimate snack for the whole family to enjoy. The iconic Hershey's Kisses is entering its bold era with this legendary collab, that's just as fun as it is tasty. When smooth white creme meets swirls of cinnamon sugar and graham-flavored cookie bits, tastebuds will be delighted with a blast of bold Cinnamon Toast Crunch™ flavors and an exhilarating crunch. One bite of the creamy, crispy and cinnamon-sugary goodness, and you'll be hooked. "Unexpected crossovers are having a moment, and we're delivering a Hershey's Kisses flavor combo no one saw coming — but everyone will want to try," said Katie DeCapria, senior brand manager at The Hershey Company. "Hershey's Kisses have always been a go-to for sweet moments, and now, the Cinnamon Toast Crunch™ flavor will make memories even more unforgettable." Whether in arms reach for movie nights, in desk drawers, on family road trips, or just because it's Tuesday, the limited-edition HERSHEY'S KISSES Cinnamon Toast Crunch™ flavored candies are perfect for any snacking occasion. "Cinnamon Toast Crunch™ is a favorite in the cereal aisle, and we're always looking for ways to bring our iconic taste to other places our consumers love. The new Hershey's Kisses Cinnamon Toast Crunch™ flavored candies are the perfect pairing we know fans and families will enjoy while hanging out or on-the-go," shared Brandon Tyrrell, marketing communications manager at General Mills. Hershey's Kisses Cinnamon Toast Crunch™ flavored candies are at retailers nationwide now in 9oz bags – but like all good things in life, they won't be around forever. Grab a bag (or five) before they FOMO is real, and these definitely won't last. You can find out more about the Hershey's brand on Instagram. Pricing is at the sole discretion of the retailer. 1Mintel US Flavor Lifecycles Report 2024. About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels. For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education. To learn more visit Follow: View original content to download multimedia: SOURCE The Hershey Company Sign in to access your portfolio
