Latest news with #BrandonTyrrell
Daily Mail
13-07-2025
- Entertainment
- Daily Mail
Cinnamon Toast Crunch launches new flavor
By Published: Updated: But some loyal fans have shown no interest in purchasing the limited-time cereal and are questioning why the 'disgusting' product exists. 'I don't think I could do this one,' a fan admitted on an Instagram post. 'They doing too much ewww not spending a penny on this,' another person commented on a video. A few social media users admitted they tried the cereal and it did not meet their expectations. 'That bacon burned absolutely horribly because it's literally covered in sugar,' a commenter wrote. Other fans were furious - not because of the cereal brand's newest product - but because it was sold out, making them claim 'influencers got their hands on them' early. General Mills was inspired to collaborate with Hormel Foods after the company received positive reviews for its limited-time Cinnamon Toast Crunch flavored bacon last year. Both companies had the same goal with this cereal: Rewrite the rules of breakfast. 'Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust,' said Brandon Tyrrell, senior marketing manager at General Mills. 'After seeing the fan response to last year's collaboration, we knew we had to bring these two breakfast icons back together,' said Aly Sill, senior brand manager at Hormel Foods. 'We're shaking up the way bacon fits into daily routines, and we can't wait for consumers to experience it.' While the hate was intense on social media, several commenters also enjoyed it, and food blogger Snackolator enjoyed its subtle flavor and 'super smoky' smell. 'Wow these are so delicious I bet my kids would be all over it,' an Instagram user wrote. 'I'm not sure! But I'll always try one thing once!,' another fan responded. General Mills has a history of surprising fans with unexpected collaborations. Social media users had mixed opinions after Jason and Travis Kelce teamed up with the company to release a new limited-time cereal. The cereal, a combination of Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs, was described as a 'crime against nature' by one X user. Not only is the company known for its unique partnerships, but it also made headlines for quietly discontinuing Cheerios products .
Daily Mail
10-07-2025
- Entertainment
- Daily Mail
Cinnamon Toast Crunch launches new flavor and it will be divisive
Longtime Cinnamon Toast Crunch fans are divided by the brand's new cereal flavor - bacon. The General Mills brand collaborated with Hormel Black Label bacon on cereal that dropped on Walmart's website on Tuesday starting at $5.84 per box. But some loyal fans have shown no interest in purchasing the limited-time cereal and are questioning why the 'disgusting' product exists. 'I don't think I could do this one,' a fan admitted on an Instagram post. 'They doing too much ewww not spending a penny on this,' another person commented on a video. A few social media users admitted they tried the cereal and it did not meet their expectations. 'That bacon burned absolutely horribly because it's literally covered in sugar,' a commenter wrote. Other fans were furious - not because of the cereal brand's newest product - but because it was sold out, making them claim 'influencers got their hands on them' early. General Mills was inspired to collaborate with Hormel Foods after the company received positive reviews for its limited-time Cinnamon Toast Crunch flavored bacon last year. Both companies had the same goal with this cereal: Rewrite the rules of breakfast. 'Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust,' said Brandon Tyrrell, senior marketing manager at General Mills. 'After seeing the fan response to last year's collaboration, we knew we had to bring these two breakfast icons back together,' said Aly Sill, senior brand manager at Hormel Foods. 'We're shaking up the way bacon fits into daily routines, and we can't wait for consumers to experience it.' While the hate was intense on social media, several commenters also enjoyed it, and food blogger Snackolator enjoyed its subtle flavor and 'super smoky' smell. 'Wow these are so delicious I bet my kids would be all over it,' an Instagram user wrote. 'I'm not sure! But I'll always try one thing once!,' another fan responded. General Mills is famous for its unexpected collaborations General Mills has a history of surprising fans with unexpected collaborations. Social media users had mixed opinions after Jason and Travis Kelce teamed up with the company to release a new limited-time cereal. The cereal, a combination of Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs, was described as a 'crime against nature' by one X user. Not only is the company known for its unique partnerships, but it also made headlines for quietly discontinuing Cheerios products. General Mills did not explain the discontinuation but told ABC News that it could be for reasons 'ranging from insufficient consumer demand to ingredients no longer available or other supply chain constraints.'
Miami Herald
08-07-2025
- Business
- Miami Herald
Cinnamon Toast Crunch introduces a wild new flavor
As people push toward healthier breakfast options, you might think indulging in sugar-laden cereals is increasingly becoming a thing of the past. Don't underestimate the power of nostalgia, however - more of us miss the irresistible combo of cereal and Saturday morning cartoons than you might think. Don't miss the move: Subscribe to TheStreet's free daily newsletter The global breakfast cereal market is not only doing just fine, but it's predicted to grow impressively in the next decade. It held a $65.25 billion market value in 2024, and it's projected to hit $95.32 billion by 2032, per Market Research Intellect. Related: Beloved grocery store staple about to get a major price hike With that said, consumers have made it clear they want more nutrition from cereal. It's why you're seeing a lot of brands advertising protein, as more health-conscious customers are seeking it. High-fiber and low-sugar cereals are also gaining popularity. Cereal makers have begun to pivot further into those spaces as well, and it's working to get consumers to buy more of it. But what do you do when your customer still isn't intrigued, despite all the promises to make their cereal experience healthier? You pull out a trick the fast-food industry knows all too well: make it weird. In 2024, General Mills pulled out a fairly unexpected collaboration with Hormel. That collab was called Hormel Black Label Cinnamon Toast Crunch flavored thick cut bacon. While it sounds like a heart attack in a pan, this bacon was clearly popular with consumers, as a year later, it's still for sale in select stores. Apparently some people love that candied bacon vibe (and it is delicious, so we can't blame them). Based on the success of that product, now the two companies are collaborating again for a new item: Black Label Hormel-flavored Cinnamon Toast Crunch. Related: Popular Krispy Kreme donut returns after 6 years, but only for one day General Mills Senior Marketing Manager Brandon Tyrrell pulled off an admirable new catchphrase to celebrate the launch of the cereal, saying, "Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust." The new limited-edition cereal is exclusive to Walmart, goes on sale July 8, and will retail for $5.84 a box. General Mills did not specify how long it will be for sale. The brand also posted a video on Instagram to promote the new cereal, showing a woman eating it out of a bowl made of bacon. This is not the first time Cinnamon Toast Crunch has collaborated with another brand that seems unexpected. Cinnamon Toast Crunch Totino's Pizza flavor made its debut in January as a Super Bowl promotional item, served in packaging inspired by a pizza delivery box. However, it wasn't designed for grocery store shelves. Instead, General Mills limited it to a free giveaway on the Cinnamon Toast Crunch shop. You can now find these sitting on eBay, with some priced as high as $100. Significantly less weird but also new to the Cinnamon Toast Brunch brand family is a tres leches flavor, which is based on the classic Latin American dessert of the same name. So if you aren't into the idea of bacon-flavored breakfast cereal, you can always fall back on something that pairs a little better with milk. Related: Popular grocery chain steals a page from Starbucks' playbook The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Business Wire
07-07-2025
- Business
- Business Wire
CORRECTING and REPLACING: CINNAMON TOAST CRUNCH™ and HORMEL® BLACK LABEL® Bacon Bring the Cinnamon Sizzle to Breakfast with New Limited-Edition Cereal
MINNEAPOLIS--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions. The updated release reads: CINNAMON TOAST CRUNCH™ AND HORMEL® BLACK LABEL® BACON BRING THE CINNAMON SIZZLE TO BREAKFAST WITH NEW LIMITED-EDITION CEREAL The breakfast duo is back with a new twist that merges cinnamon goodness with savory bacon flavors all in one bowl Bold taste meets breakfast tradition as CINNAMON TOAST CRUNCH™ and HORMEL® BLACK LABEL® bacon reunite for another irresistible collaboration: CINNAMON TOAST CRUNCH™ HORMEL® BLACK LABEL® Bacon Flavored Cereal. * Following last year's buzzworthy debut of the HORMEL® BLACK LABEL® CINNAMON TOAST CRUNCH™ Flavored Thick Cut Bacon, currently available at select retailers nationwide, this sizzling sequel is flipping the script at the breakfast table. Infused with the smoky flavor of BLACK LABEL® Bacon and blasted with CINNADUST™, this limited-edition cereal delivers savory satisfaction with every crunchy bite, making it perfect for breakfast or snacking. 'This collaboration is rewriting the rules of breakfast,' said Brandon Tyrrell, Senior Marketing Manager at General Mills. "Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reasons why they Must Cinnadust.' 'After seeing the fan response to last year's collaboration, we knew we had to bring these two breakfast icons back together,' said Aly Sill, Senior Brand Manager at Hormel Foods. 'We're shaking up the way bacon fits into daily routines, and we can't wait for consumers to experience it.' Each specially designed 6-ounce pouch is adorned with CINNAMON TOAST CRUNCH™ Cinnaswirls and the inspired flavor of HORMEL® BLACK LABEL® Bacon, uniting the signature branding of both household names for one unforgettable breakfast experience. Starting Tuesday, July 8, fans can snag a pouch of CINNAMON TOAST CRUNCH™ HORMEL® BLACK LABEL® Bacon Flavored Cereal for $5.84, available exclusively at while supplies last. *Made with artificial bacon flavor ### About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About the HORMEL® BLACK LABEL® Brand Bacon plays a larger-than-life role in consumers' lives. It's more than food. It's a symbol, a feeling, an experience. That's what the makers of the HORMEL® BLACK LABEL® brand believe. First established in 1963, the HORMEL® BLACK LABEL® brand is the fastest-growing bacon brand in America and continues to push the bacon world forward, offering a portfolio of flavor-forward products that no other brand can match. For more information on all HORMEL® BLACK LABEL® products, including nutritional information, recipes and where to buy, visit
Yahoo
07-07-2025
- Business
- Yahoo
Cinnamon Toast Crunch and HORMEL® BLACK LABEL® Bacon Bring the Cinnamon Sizzle to Breakfast with New Limited-Edition Cereal
The breakfast duo is back with a new twist that merges cinnamon goodness with savory bacon flavors all in one bowl MINNEAPOLIS, July 07, 2025--(BUSINESS WIRE)--Bold taste meets breakfast traditions as Cinnamon Toast Crunch and HORMEL® BLACK LABEL® bacon reunite for another irresistible flavor combination: Cinnamon Toast Crunch Bacon Flavored Cereal.* Following last year's buzzworthy debut of the HORMEL® BLACK LABEL® CINNAMON TOAST CRUNCH™ Flavored Thick Cut Bacon, this sizzling sequel is flipping the script at the breakfast table. Infused with Hormel's smoky flavor and blasted with Cinnamon Toast Crunch's signature Cinnadust, this limited-edition cereal delivers a crunch with every savory bacon bite, making it perfect for breakfast and snacking. "This collaboration is rewriting the rules of breakfast," said Brandon Tyrrell, Senior Marketing Manager at General Mills. "Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reasons why they Must Cinnadust." "After seeing the fan response to last year's collaboration, we knew we had to bring these two breakfast icons back together," said Samantha Harkness, Brand Manager at Hormel Foods. "We're reimagining where and how bacon shows up in consumer's routines, and we think they are going to love it just as much, if not more than last year's partnership debut." Each specially designed 6 oz pouch is adorned with Cinnamon Toast Crunch Cinnaswirls and Hormel's signature Black Label, bringing together the signature branding of both household names for one unforgettable breakfast experience. Starting Tuesday, July 8, fans can snag a pouch of Cinnamon Toast Crunch Bacon Flavored Cereal for $5.84, available exclusively at while supplies last. *Made with artificial bacon flavor About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About Hormel® Black Label® Brand Bacon plays a larger-than-life role in consumers' lives. It's more than food. It's a symbol, a feeling, an experience. That's what the makers of the Hormel® Black Label® brand believe. First established in 1963, the Hormel® Black Label® brand is the fastest-growing bacon brand in America and continues to push the bacon world forward, offering a portfolio of flavor-forward products that no other brand can match. For more information on all Hormel® Black Label® products, including nutritional information, recipes and where to buy, visit View source version on Contacts General Mills EdelmanLisette Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
