Al Masaood Automobiles Offers Exclusive First Look at 2026 Nissan Patrol NISMO Following World Premiere
Held across the Abu Dhabi and Al Ain showrooms, the preview offered customers early access to two of Nissan's most anticipated performance icons, the 2026 Patrol NISMO and Z NISMO, sparking exceptional interest across the capital. The response was immediate, with a fivefold increase in footfall and a 150% surge in Patrol NISMO bookings, highlighting the immense popularity of the NISMO brand.
Rooted in motorsport heritage, the NISMO brand has long captured the imagination of driving enthusiasts across the region. The new Patrol NISMO, engineered specifically for the Middle East, builds on this legacy. It merges the rugged off-road DNA of the Patrol with refined, track-inspired performance to deliver a unique blend of power and presence, tailored to the expectations of UAE drivers. The Z NISMO represents the pinnacle of the Z lineup. Powered by a 3.0L twin-turbo V6 producing 420 horsepower, it features NISMO-tuned suspension and brakes, aerodynamic upgrades, and a motorsport-inspired cockpit. It blends over 50 years of heritage with modern engineering to offer a focused, performance-driven experience.
Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: 'Being the first dealership globally to showcase the Patrol NISMO is a proud milestone and a reflection of the deep trust we share with Nissan. More than that, it highlights our commitment to putting customers at the centre of everything we do. The excitement and energy we saw during the event speak volumes about the emotional bond our customers have with Patrol, and the performance spirit that NISMO represents. These moments reinforce our role in delivering the experiences our customers value, timely, relevant, and aligned with their evolving expectations.'
First introduced in 2015, the Patrol NISMO was developed exclusively for the Middle East, a region that values performance, presence, and craftsmanship. A decade on, the all-new 2026 edition marks a bold evolution. Informed by regional insights and tested in local conditions, it stands as the most powerful Patrol ever produced.
Customers in Abu Dhabi, Al Ain, and Al Dhafra can book the Patrol NISMO and Z NISMO by visiting Al Masaood Automobiles showrooms or through the website nissan-abudhabi.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
4 hours ago
- Zawya
Nissan Saudi Arabia records strong growth in sales and after-sales services in Q1 FY2025
The number of units sold increased, led by X-Trail at 38%, followed by the all-new Patrol at 24%. After-sales services and sales of Nissan Genuine Oil saw significant growth, while spare parts revenue rose by 21%. Jeddah, Saudi Arabia – Nissan Saudi Arabia announced its financial results for the first quarter of fiscal year 2025, reporting an 11% increase in sales compared to the same period last year. This growth was accompanied by continued customer confidence in after-sales services, affirming the company's strong and sustained performance and reinforcing its position as a leader in the automotive sector in Saudi Arabia and the broader region. This sales growth comes despite a 4.5% decline in the local market, driven by strong demand for the all-new X-Trail and the new Patrol models. The X-Trail led with 38% of total sales, followed by the all-new Patrol at 24%, and Magnite at 16%, reflecting Nissan's diverse lineup and its ability to meet the needs of various customer segments in the Saudi market. Geographically, the central and western regions reported the highest performance, with the central region accounting for 66% of total sales, followed by the western region with 23%. On the after-sales front, Nissan Saudi Arabia continued to deliver strong results with a 27% increase in performance. This was supported by a 21% increase in spare parts revenue, enabled by improvements in supply chain efficiency, faster parts availability, and enhanced logistics from distribution centers, all of which helped better serve customer needs and reduce waiting times. Nissan Genuine Oil sales also grew by 17%, signaling growing customer trust in company-certified products. Meanwhile, after-sales satisfaction indicators remained stable and in line with expectations, both in terms of customer satisfaction and retention levels. This demonstrates Nissan's ongoing commitment to delivering reliable service based on quality, responsiveness, and operational excellence, contributing to higher customer loyalty and brand strength. Commenting on the results, Adib Takieddine, Managing Director of Nissan Saudi Arabia, said: 'Q1 results reflect the deep trust the Nissan brand holds in the Saudi market. The sustained growth in sales, rising demand for our new models, and robust after-sales performance all indicate that we are firmly on track to achieve our operational and commercial objective'. He added: 'Saudi Arabia remains one of the most dynamic and strategically important markets in the region, with immense growth potential and a customer base that embraces innovation. We are committed to reinforcing our leadership through advanced mobility solutions, exceptional ownership experiences, and initiatives that align with the Kingdom's Vision 2030, ensuring Nissan remains a trusted partner in shaping the future of mobility in Saudi Arabia.' Nissan Saudi Arabia continues to execute its ambitious strategy in the Kingdom, built on innovation and delivering world-class customer experiences. The strategy includes expanding its advanced model lineup, enhancing smart and sustainable mobility solutions, and elevating the driving experience through a continued focus on safety, quality, and advanced technology, all tailored to meet the expectations of the Saudi market and reinforce Nissan's position as a trusted and distinguished mobility partner. About Nissan Motor Co., Ltd. Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan's global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania). For more information about our products, services, and commitment to sustainable mobility, visit Nissan. You can follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube. For more information, please contact: Media Relations Hatoun Bushnaq GM Corporate Communications Nissan Saudi Arabia Co. Ltd. Email: Faisal Ghouth DGM Corporate Communications Nissan Saudi Arabia Co. Ltd. Email: Naif Al Shahrani Media Relation Director Edelman Saudi Arabia Email:
Web Release
6 days ago
- Web Release
Nissan Formula E Team confirms Rowland and Nato for Season 12
Nissan Formula E Team is delighted to confirm that its driver line-up for the 2025/26 ABB FIA Formula E World Championship will remain unchanged, with Oliver Rowland and Norman Nato continuing to race with the team. Following a strong Season 11 which saw Nissan Formula E Team take third in the Teams' Championship, its best result since the Japanese automaker fully took over, the outfit is looking to continue its ascending trajectory next season. The team is maintaining a consistent line-up, thus allowing the drivers to build on the positive work completed both on and off-track during the 2024/25 campaign and to keep pushing together in the same direction. Current Formula E World Champion Oliver Rowland will continue with the team for a sixth season as part of a multi-year deal and after a superb campaign, which saw him secure the Drivers' Championship with three pole positions and seven podiums, including four victories. The British driver made his full-time series debut with the Japanese outfit in Season 5, which was also Nissan's first in Formula E, and raced with the team for three years. Returning ahead of Season 10, Rowland hit the ground running with a strong campaign, before earning his maiden world title in Season 11. Norman Nato, who tackles his third season with Nissan Formula E Team, will continue to race alongside Rowland. A race winner in the series, the French driver first joined the squad in Season 9, where he was a regular points scorer, also taking the team's first podium under full Nissan ownership in Rome. He returned after a year away to team up with Rowland, showing consistent speed on track and claiming pole position in Miami. Tommaso Volpe, managing director and team principal, Nissan Formula E Team: 'Following a very successful season, we've decided to maintain our driver line-up for Season 12. We're keen to consolidate our operations as we look to further improve on the work carried out both on and off-track since we took full control of our operations in the sport. I am sure that the stability and consistency that we've built with both Oli and Norman will help us continue our remarkable progression and fight for all three championships again next season.' Oliver Rowland, driver, Nissan Formula E Team: 'I'm thrilled to sign with Nissan Formula E Team on a multi-year deal, in what will be my sixth season with the squad. What we've managed to achieve following my return in 2023/24 has been remarkable. Since I came to Formula E, the team has felt like my home, and I have a high level of trust with them as well as plenty of support. The aim for Season 12 is to replicate and improve on what we did last campaign, but we know how hard we need to work in the off-season to achieve the best results possible.' Norman Nato, driver, Nissan Formula E Team: 'I'm delighted to continue with Nissan Formula E Team for another season as it was always the target to extend my stay here. It'll be my third campaign with the team and my second consecutive one, which gives me a lot of confidence moving forward. I still have plenty of areas to improve on, but I'm not starting from scratch this year so I can use factors I've learned in Season 11 to help me in the future. I'm sure Oli will perform at a very high level again and I'm positive that together we can fight for the Teams' Championship.'
Web Release
11-08-2025
- Web Release
Al Masaood Automobiles Drives SUV Demand in Abu Dhabi with New 5-Star Safety Rated Nissan Magnite
In line with rising demand for SUVs in Abu Dhabi, Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, is building on its momentum with the continued success of the Nissan Magnite. Recently awarded a 5-star Global NCAP safety rating, the compact SUV has cemented its position as one of the most sought-after models in the market, due to its modern design, everyday practicality, and strong value. With SUVs accounting for over 64% of Al Masaood Automobiles' total sales in 2024, the Magnite continues to play a key role in the brand's growth. Its strong safety credentials have further strengthened its appeal among safety-conscious buyers, supporting the UAE's ongoing road safety efforts and making it an ideal choice for first-time buyers, young families, and everyday drivers across the region. Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: 'As SUV sales continue to grow in Abu Dhabi, the Nissan Magnite is proving to be a standout choice, especially among first-time buyers, young families, and customers looking for a safe and dependable vehicle at a competitive price point. With its 5-star safety rating and advanced features, the Magnite reflects our commitment to delivering value and peace of mind to every customer. As a business deeply rooted in the local community, we remain focused on offering practical, reliable, and future-ready mobility solutions that put the customer first.' The vehicle's reinforced body structure and more than 40 standard safety features, including 6 airbags, ABS with EBD, Vehicle Dynamic Control, and ISOFIX child seat mounts, position it as one of the safest offerings in its class. Manufactured to global standards and exported to over 65 countries, the Magnite also stands out for its bold design, fuel efficiency, and over 20 first- and best-in-segment features. It is well suited for urban mobility, daily commutes, and weekend road trips, making it a practical and stylish option for a broad range of customers. To support customer needs in today's more cost-conscious environment, Al Masaood Automobiles has extended its 'Buy Now, Pay in 2026' campaign that includes the new Magnite. This offer provides buyers with immediate delivery and deferred payments, offering greater financial flexibility without compromising on quality or service. Magnite buyers can take advantage of monthly instalments starting from just AED 888, making the compact SUV even more accessible to first-time buyers and young professionals. The offers are now available across all Al Masaood Automobiles showrooms in Abu Dhabi, Al Ain, and the Al Dhafra Region. For more information, customers can visit showrooms or explore offers online via .
