Palm Angels partners with Area B to expand underwear line in EMEA region
The first collection resulting from the partnership with the Padua-based underwear and beachwear specialist will include men's and women's models and will debut on the market in January 2026.
"The license will enable Palm Angels and Area B to reach new markets, engage key players and offer consumers high-quality products at an affordable price," the brand announced in a statement.
The deal comes a few months after the announcement of the agreement with Revlon to launch the first Palm Angels-branded fragrance line, expected in 2027.
"Area B is excited to begin working with Bluestar Alliance to strengthen Palm Angels' positioning in the underwear industry," said Federico Venturato, owner and CEO of Area B. "Our team of qualified and dynamic professionals has gone through one of the most complex periods in the history of the textile industry over the past five years. I am confident that their expertise will help further develop and expand Palm Angels' distribution and continue to offer consumers the quality and craftsmanship they have come to expect from the brand."
Area B has been in the business of manufacturing and distributing beachwear, underwear and sportswear for more than 20 years. Its portfolio includes licenses for brands such as Philipp Plein Mare, Kurt Geiger London, and Trussardi among others.
Palm Angels was acquired in early 2025 by global brand management company Bluestar Alliance, owner of streetwear label Off-White, among others. Following the transaction, Palm Angels' Francesco Ragazzi exited the business' corporate structure.
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