Saucony opens first UK flagship store
The London location is intended to be more than just a retail space: with an integrated café, rooms for community events, and 100 lockers for running groups, the store sees itself as a meeting place for the local running community.
"Our goal was a place that inspires and connects – entirely in keeping with our brand," said Cameron Black, vice president and general manager of Saucony EMEA.
The store's design was inspired by Saucony Creek in Kutztown, Pennsylvania – the natural scenery after which the brand was named. Saucony in London Credits: Saucony Saucony in London Credits: Saucony Saucony in London Credits: Saucony Saucony in London Credits: Saucony Saucony in London Credits: Saucony Saucony in London Credits: Saucony This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
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Daily Mirror
38 minutes ago
- Daily Mirror
Morecambe make history after avoiding extinction with loyal fans and staff rewarded
Morecambe FC was just hours from expulsion from the National League but finally fans have hope after a takeover makes history, with a new manager already appointed Elated football fans and staff described it as 'one hell of a rollercoaster ride' after finding out their beloved Morecambe FC had been saved from extinction with hours to spare. Just two days before potential expulsion from the National League, Morecambe FC were taken over by Panjab Warriors, a global sports investment firm. Staff had been left in floods of tears without wages and things were so bad a local food bank offered to help employees struggling to make ends meet. But workers and fans of the cash-strapped Lancashire club have now gone from despair to joy with the "exciting new chapter" their new owners are promising. The club's loyal kit man of 30 years, who turned down a pay rise and went without wages to stay loyal to 'his club', admits he'd been reduced to tears but said: 'It's come alive again.' As well as staying afloat they are also now making history." Morecambe's new manager is Ashvir Singh Johal, who is the first Sikh to take charge of a professional British club. At 30 he is also the youngest manager in the top five tiers of English football. He will certainly need plenty of energy as the struggling club has just eight professional players left and a match at home on Saturday against Altrincham. Lifelong fan David Freer, 62, and former club commentator, previously described the whole ordeal as "soul-destroying" but now says: 'I am absolutely elated.' He told The Mirror: 'It's been very much a roller coaster but to get through it we are all rejoicing. We are season ticket holders and thought we were going to be claiming it back on our credit card. It's been a long haul and for sale for two years. We never thought this day would happen.' About their new manager, he said: 'It'll come as a shock to him, because he'll be suddenly finding himself 16 hours a day with his phone on. You know, he's got to get a squad together before Saturday. ' There are only around eight professional players left on their books as they face Altrincham FC this Saturday. But the opposition said the National League had told them the fixture was going ahead 'as scheduled'. David, who was a commentator at Morecambe for 12 years, jokes they may have to get some old players dusting their shin pads off if that's the case. 'If we were to sign ten people tomorrow and put a team out, I'd be pretty amazed, I really would. But I'm hopeful for the future now. At least the Saturday game is a later kick off, that gives us more time! The joke locally is 'get your boots on'. 'I'm actually on the committee for the former players association and consequently I'm in touch with a lot of them and with our little WhatsApp room. They were all joking saying 'I come down on Saturday and dig my shin pads out?' Some are way older than me,' he laughs. But on a serious note, he says it would have been 'disastrous' if the town had lost their club as the stadium supports the whole town and is used by veterans, schools, charities and blood banks. Numerous proms had to be cancelled as the club struggled. But David told of his immense pride for staff who stuck around, such as kit man Les Dewhirst, 64, who even went without pay and turned down a rise at another club to stay loyal to Morecambe. When The Mirror spoke to Les, he told us why he'd turned that better offer down. 'This is my club,' he told The Mirror. 'I've been here for 30 years next month. I didn't want it to end like that and I needed to see this through. 'I would be the last one out of this club. They'd have to drag me out and I mean that. I really mean that.' Explaining why it means so much, he said: 'This is where I met my wife, Debbie - at the football. My daughter is a cleaner here and she's been in floods of tears. We've got 16 grandchildren and most of them go home and away. 'This club is like my family, we're only a small club but we're a nice club. I do want to retire in two years and I didn't want it to end this way. For seven weeks it's been a downer, I'm usually quite a positive person but it drags you down.' It's hardly surprising as Les had watched the 200 part time and casual staff reduced to a couple of dozen. While the workers who stayed saw only a third of their wages in June and none at all in July. Les said he watched it eat into his own savings but he was one of the lucky ones as some workers struggled to pay their rent. Now, he says, they have been paid back since the takeover. He described how emotional it was to 'see people go, for the wrong reasons, it's not because they want to go, you've got to survive. 'You can't see the future, because I admit I thought it had ended. It's been emotional, it has, even coming down to the ground when there's no one here. I'd just go and sit in my room for half an hour and say 'what do I do next?' There was an emptiness.' But now he's thrilled to be rushed off his feet once again and says: 'It has come alive. It really has.I thought I'd lost it all. 'We're just trying to get ready for Saturday now, the kit comes in tomorrow. We'll have a game on Saturday and Monday so we'll be planning two different kits. So I've got to get all that ready. 'I know there are worse things happening in the world, but when this is what you have, when it's your family and your club, you're born here, you know, you feel like you've lost it all.' Local MP Lizzi Collinge, who has been part of the community campaign to save the club, said: 'It's such a relief to see the club sold and it's positive that the club can now focus on football. 'I'm no expert on the game itself, I'll leave that to others, but I'm really looking forward to getting back on the terraces with other fans and treating myself to a portion of the best pie in football. 'I'm so pleased to see this awful saga come to an end. Now we can look forward to focusing on the game. ' She thanked the fans and 'everyone who has campaigned so hard for this outcome. 'The Shrimps Trust in particular has played a central role. Their all-volunteer team has been working night and day and have gone above and beyond.' Fan Julie Stanley described it as 'one hell of a ride' and said the "sense of community has been increasingly obvious throughout this whole saga". She added that she had been left with "a renewed sense of pride in our club". Pat Stoyles, chair of the Shrimps Trust, said it was "a huge relief that we're actually going to be able to play football this season". But he said they now need to find 16 players. "It's been a long road. Most people had given up any real hope of getting through this. Everybody only got paid a third of the wages in June, nobody got paid a penny at the end of July but they'd still stuck around for a month. 'There were people leaving in floods of tears but there's nothing you could say or do. We couldn't tell them it was going to be all right because a big part of you felt it wasn't going to be all is like an extended family. It's just a huge relief.'
Daily Mirror
7 hours ago
- Daily Mirror
Morecambe appoint youngest boss in top five leagues after dramatic rescue and manager axe
Morecambe were finally taken over by Panjab Warriors on Sunday evening and the club's new owners have already decided to press ahead with making a managerial change Morecambe have new owners and a new manager in Ashvir Singh Johal following an eventful 48-hour period which saw Panjab Warriors rescue the club from extinction before opting to part company with their previous boss, Derek Adams. The Shrimps, who were relegated out of the EFL last season, have faced months of uncertainty over their long-term future and were suspended from the National League last month due to concerns over the club's ability to meet their financial obligations under their previous owner, Jason Whittingham. Panjab Warriors have been trying to finalise a takeover of the club for months after receiving approval from the EFL back in June. It was not until Sunday evening, though, that Morecambe fans finally had confirmation that a deal had been concluded and signed off. The following day, Morecambe's new owners made their first significant move since taking ownership of the club by taking the decision to sack Adams. And, on Tuesday morning, they followed that up by swiftly unveiling Johal as the Scot's successor. At 30 years of age, Joval is the youngest manager in the top five divisions of the English football pyramid. He also becomes the first Sikh to take charge of a professional British football club. Joval has never managed at senior level but does boast an impressive CV: he became one of the youngest coaches in the history of English football to gain his Uefa Pro Licence earlier this summer and has also worked under Cesc Fabregas as an assistant youth coach at Como. Joval also has EFL experience after featuring in Kolo Toure's coaching staff during a brief period at Wigan Athletic. The decision to part company with Adams, 50, on Monday has widely been condemned among the Morecambe fanbase online. Although it is not uncommon for such decisions to be made following takeovers, Adams has been commended for the manner in which he has held court during a turbulent period for the club. He has managed the Shrimps on two previous occasions, the first of which culminated in him leading the club to the third tier of English football for the first time in their history. The club thanked Adams for his "leadership and steadiness" during a "testing chapter" in a statement. The club's new owners added: "His return instilled direction and purpose, helping guide Morecambe into League One for the first time in their history and stabilised the team under immense pressure. "As the club enters a new era, a strategic transition in leadership has been made with respect and appreciation for Derek's services." Join our new WhatsApp community and receive your daily dose of Mirror Football content. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. If you're curious, you can read our Privacy Notice.
Metro
a day ago
- Metro
Crystal Palace bid £26m for Premier League flop to replace Eberechi Eze
Eberechi Eze may be one step closer to joining Tottenham in a £55million transfer as Crystal Palace have reportedly made a bid to sign his replacement. Having been closely linked with Arsenal all summer, Eze now looks poised to sign for their north London rivals instead, with talks between Spurs and Palace progressing well though a deal is yet to be agreed. The England international, who scored the winner in last season's FA Cup final, had a £68m release clause in his contract but it expired last Friday. The Independent report that Tottenham have offered £55m plus add-ons and the player is keen on the move, but the payment structure of the transfer fee is proving a sticking point. It is said that the Eagles, who were held to a goalless draw by Chelsea in their Premier League opener on Sunday, want as much money up front as possible and will not sanction Eze's sale until they have secured his replacement. Metro's new weekly football newsletter: In The Mixer. Exclusive analysis, FPL tips and transfer talk sent straight to your inbox every Friday – sign up, it's an open goal. Following in Eze's footsteps will not be easy after the attacking midfielder recorded 14 goals and 11 assists during a historic campaign for Palace last season. The Eagles have made approaches for two players, namely Leicester City's Bilal El Khannouss and Club Brugge forward Christos Tzolis, with The Telegraph now reporting that they have made a €30m (£25.8m) bid for the latter. It remains to be seen whether the offer is accepted as Brugge value Tzolis at around €40m (£34.5m), with the Greek international signing a new four-year contract over the summer. The 23-year-old's previous experience of English football was a disastrous 18-month stint at Norwich City, where he was relegated from the top-flight and would manage just one goal and no assists in 27 Premier League and Championship appearances. More Trending His form has greatly improved since leaving Carrow Road however, recording 34 goal contributions in just 37 games at Fortuna Dusseldorf before joining Brugge last summer for just €6m (£5.6m) So far, playing primarily as a left-winger, he has 42 goal contributions for the Belgian giants, including three goals and two assists in seven appearances this season. Eze started the draw at Chelsea and notably had a stunning free-kick goal ruled out by VAR thanks to a little-known rule. Unless, significant progress is made in this transfer saga over the next couple of days, the 27-year-old is expected to feature in Palace's Conference League play-off first-leg against Frederikstad on Thursday night. For more stories like this, check our sport page. Follow Metro Sport for the latest news on Facebook, Twitter and Instagram. MORE: Man Utd urged to reverse £26m transfer decision after Arsenal defeat MORE: Viktor Gyokeres compared to Manchester United flop after 'worrying' Arsenal debut MORE: What is the Premier League record summer transfer window spending?
