Power League Gaming, TikTok and Visit Saudi team up for MENA esports broadcast
Mathew Pickering, CEO of Power League Gaming, said: 'We're proud to partner with TikTok LIVE and Visit Saudi to deliver high-quality, mobile-first esports content that speaks directly to the next generation of MENA gamers. Our purpose-built, 10,000sq ft studio in Dubai – featuring 360-degree gaming content production capabilities, advanced broadcasting hardware and robust IT Infrastructure – gives us the agility and scale to deliver fast, immersive, and culturally relevant esports experiences. Together, we're raising the bar for how live gaming content is produced and experienced in the region.'
Yahya Munir, TikTok LIVE Trust & Experience Manager for MENA, added: 'At TikTok, we're committed to shaping the future of digital entertainment by creating meaningful opportunities for communities to connect through culture, creativity, and shared passion points. Through TikTok LIVE, we're proud to collaborate with Power League Gaming to spotlight the region's thriving gaming and esports scene. We also thank Visit Saudi for their partnership in bringing this experience to life. Together, we're delivering immersive, mobile-first experiences that empower local talent and bring fans closer to the moments that matter most.'
PUBG Mobile remains one of the most popular mobile games in the region, with an Ipsos-PLG study showing 52% awareness and 41% usage in Saudi Arabia, and 59% awareness with 51% usage in the UAE. The game enjoys strong engagement among female gamers, young adults aged 20 to 29 in KSA, and Gen Z players in both countries.
Under the agreement, PLG will oversee every aspect of the tournament, from esports management and live commentary to innovative mobile-first formats, leveraging TikTok LIVE to expand reach and fan engagement. With TikTok gaining ground as a hub for gaming and esports content—used by 51% of Saudi gamers and 44% in the UAE—the partnership represents a significant advance in regional esports broadcasting and brand connection with young Arab audiences.
The PUBG Mobile Pro Invitational will stream live on TikTok from 7 PM to 11 PM KSA (8 PM to 12 AM UAE) on both August 11 and 13.
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