The shopping wars are heating up this July as Dollar General and Walmart offer discounts ahead of Amazon's Prime Day
Amazon's Prime Day this year will last four days between July 8 and 11 — longer than it has run before, and the earliest that the sale has started.
A range of other retailers, from Dollar General to REI, are also offering sales that coincide with or start earlier than Prime Day.
Fourth-of-July sales for products, such as mattresses or seasonal items like lawnmowers and inflatable pools, have been around longer than Prime Day. Overall, though, early summer was historically a slow time for retail.
"July used to be the dog days of summer when people didn't spend that much," said Zak Stambor, senior analyst of retail and e-commerce at EMARKETER, which shares an owner with Business Insider.
Prime Day, which Amazon first hosted in 2015, changed that.
Now, "July is a time that consumers are conditioned to be on the hunt for deals," Stambor said. "Every retailer needs to respond and lean into that."
Best Buy, Dollar General, and other retailers are getting in on the action
Besides Prime Day, this year's sales lineup includes a seven-day Fourth of July sale from Best Buy. Like Amazon, Best Buy is offering deals on electronics to members of its paid loyalty programs. Best Buy's sale lasts three days longer than Prime Day, though. It also started on Monday, over a week ahead of Prime Day.
Dollar General is planning its own "7 Days of Savings" event, which starts on July 6. The dollar store's discounts for the sale are more limited than Amazon's, with one deal per day, such as a discount on a fan or a buy-one, get-one deal on bratwurst.
Walmart and Target, which have offered their own sales around Prime Day in years past, are also getting in on the action again. Walmart's sale, for example, will start on July 8 and run for six days. Members of Walmart+, the big box store's paid membership, will get early access to deals.
Department store Kohl's, outdoor gear retailer REI, and home improvement chain Lowe's are also among the stores offering Fourth-of-July and other sales around the same time as Prime Day this year.
Amazon may have drawn inspiration from its rivals for its longer Prime Day, Stambor said. Last year, when Prime Day was two days long, Walmart's sale was twice as long.
"Amazon can see that those events have resonated, and so why not hop in the pool and join them?" Stambor said.
All those deals could be welcome this year as consumers watch their spending closely and worry about prices going up due to tariffs. President Donald Trump's 90-day pause on many of the tariffs that he enacted in April expires on July 9, the second day of Prime Day.
Amazon still has an edge over many other retailers when it comes to conveniences like fast delivery and value, Stambor said. And marquee sales events like Prime Day allow Amazon to increase its market share in the long run.
Rival retailers' sales are also a chance for them to win over customers.
"What is their unique value proposition that will drive consumers to buy from them rather than just go to Amazon or Walmart?" Stambor said.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CNET
7 minutes ago
- CNET
Lenovo July 4th Sale: You Can Still Save Up to $1,440 on Laptops, Tablets and Monitors
Though the Fourth of July official holiday was yesterday, we're still finding tons of deals across just about every category. If you've been looking to upgrade your laptop or tablet, now is the perfect time. Major retailers like Walmart and Best Buy are having sales on tech, appliances and more to celebrate Independence Day weekend. Lenovo has also entered the mix with its own sale with deep discounts on laptops, tablets and more. Whether you're looking for a new tablet, a high-powered gaming monitor or a portable Chromebook, there are plenty of deals to fit your needs at the Lenovo sale. Be sure to snag these laptop and tablet deals while you can, as most of them will be expiring soon. The 11-inch Lenovo Chromebook Duet is an excellent 2-in-1 device for students, professionals and everyday browsers. It functions as a tablet and a laptop, and you can snag it for $50 off right now, down to just $350. If you're looking for a more advanced laptop, the ThinkPad T14 Gen 5 is deeply discounted right now. The laptop runs on Intel Core Ultra processor for fast performance and AI-assisted productivity. It has a 14-inch display, 32GB of RAM, 1TB of storage and advanced security features. You can currently snag this high-powered laptop for just $1,750. That's a whopping $1,440 off. If you're looking for a new tablet, consider the Lenovo Tab Plus. This 11.5-inch tablet features a vibrant 2K display. It also offers robust sound with eight built-in JBL speakers with Hi-Fi structure and Dolby Atmos sound. It earned a spot on our best tablets of 2025 list as the best affordable entertainment tablet, and right now it's even more affordable at $130 off, knocking the price down to just $220. Hey, did you know? CNET Deals texts are free, easy and save you money. We've also found some deep discounts on monitors for those looking to upgrade their gaming setup. The 27-inch Lenovo Legion Y27h-30 monitor is on sale for $298, a $143 discount on its $440 list price. The monitor has a 180Hz refresh rate and 0.5ms response time. It comes loaded with AMD FreeSync Premium and VESA-certified adaptive sync technologies for smooth performance. Looking for a laptop but aren't sure if these Lenovo options are right for you? We've got a list of the the best laptop deals from several major retailers. Our CNET shopping experts are also tracking upcoming Prime Day deals so you can save on top tech. James Martin/CNET Amazon Prime: 30-day free trial Prime Day requires an Amazon Prime membership, though you don't have to be a paying member to get in on the savings. Start your 30-day Prime free trial now and you'll be able to shop the best deals without paying for a subscription -- just remember to cancel before it renews. See at Amazon Best Prime Day Laptops Deals It's never too early to start shopping for an upgrade to your laptop, and our favorite Prime Day laptop deals are guaranteed to save you time and money. Check out the best savings here. See Now Why this deal matters Lenovo laptops, computer monitors and tablets often earn a spot (or multiple) on our best lists thanks to their impeccable quality and performance. The current offers present a great opportunity to score some high-quality tech for less with discounts of over $1,000 on select laptops.
Engadget
13 minutes ago
- Engadget
The best Prime Day Apple deals on iPads, MacBooks, AirPods and more
There's a reason Apple gear is so in demand. After reviewing nearly every major device out there, our current favorite laptop, smartwatch, tablet and smartphone are all made by Apple. The only problem is, Apple gear isn't cheap. So it's sometimes wise to wait for an event like Amazon's Prime Day before you buy. This guide rounds up the best Prime Day Apple Deals we could find so far, including some of the lowest prices of the year on iPads, Apple Watches, AirPods and MacBooks. We've also linked to our reviews and buying guides so you can make the most informed purchases possible. Apple Watch SE for $169 (32 percent off): Those on tight budgets can opt for the Apple Watch SE and know they're getting the core Apple wearable experience with few compromises. We consider it to be the best smartwatch for newbies. Apple iPad Pro (11-inch, M4) for $899 ($100 off): We named the iPad Pro the best tablet money can buy. The screen is one of the best we've seen and Apple somehow managed to make the Pro model lighter than Air models. If you plan on handling heavy productivity — video rendering and editing, machine learning apps and the like, this is the way to go. Apple iPad Pro (13-inch, M4) for $1,099 ($200 off): The larger iPad pro is the ultimate laptop replacer. The M4 chip is faster than many computers out there but the thin and light design makes it super portable. The battery life will last through a whole day of work and more (we clocked over 10 hours of use in our review) and the screen is brilliant. Our only real complaint is the price, and this Prime Day helps at least a little. Apple iPad Mini (A17 Pro) for $399 ($100 off): Apple's smallest iPad earned an 83 review score from us when it came out late last year. Despite its compact size, it's still a fully-featured iPad, with support for accessories and a laminated, anti-reflective screen. It's not a laptop-replacer, but rather the perfect couch companion, handling games, video, web browsing and email triage. MacBook Air (M4, 15-inch) for $1,049 ($150 off): If you want a little more screen real estate, go for the 15-inch Air. Devindra found the screen more immersive than the smaller model, and only slightly less portable. The slightly larger battery gave it a few more minutes of life. Whichever size you go for, the MacBook Air will be able to handle all but the most demanding rendering tasks without breaking a sweat. MacBook Air (15-inch, M3, 24GB RAM) for $1,249 ($450 off): This higher-specced version of the M3 MacBook Air from last year has a 15-inch screen and a little extra internal memory. We gave the 15-inch model a score of 90 in our review when it came out in early 2024. Outside of its older M3 chip (which is still plenty fast for everyday use), marginally improved camera and inability to power two external displays with the lid open, this MacBook is virtually identical to the M4 version. AirPods Max (USB-C) for $480 ($69 off): Apple's only over-ear headphones are due for an update. The company outfitted the AirPods Max with a USB-C port late last year, but the internals haven't had an overhaul since 2020. Still, we named them the best (and only) over-earn AirPods. They are comfortable and relatively lightweight, have a balanced sound and the noise cancellation is solid. Apple Pencil Pro for $99 ($30 off): Apple announced the Pro version of its pencil at the same time as the iPad Pro with the M4 chip. It adds haptic feedback, squeeze gestures and roll capabilities to the usual stylus tricks. It works with the newest iPad Pro, Air and Mini models.
CNET
18 minutes ago
- CNET
Walmart July 4th Deals Still Live: Shop the Best Deals, Up to 65% Off on Tech, Household Essentials and More
Whether you're looking to upgrade to a new TV or bring in a robot vacuum to help with cleaning, there are still plenty of deals available from Walmart's Fourth of July sale. We're seeing price cuts across categories, with laptops and new appliances seeing some deeply discounted prices. These deals are so good that you should consider locking them in before you get busy grilling and watching the fireworks later today. CNET's shopping experts are keeping an eye on deals and updating this page regularly as items sell out and new discounts become available. So all you need to do is keep checking back to find the best rollbacks from the Walmart Fourth of July sale that are still live. Hey, did you know? CNET Deals texts are free, easy and save you money. Best July 4th Walmart tech deals Beats Solo 4: $130 The Beats Solo 4 are some of our favorite over-ear headphones. While they are not a noise-canceling model, they do support lossless audio. They also offer solid voice-call performance and have a substantial 50-hour battery life. Details Save $70 $130 at Amazon Close Apple Watch SE (2nd gen): $189 The second-gen SE is already the most affordable Apple Watch on the market and this deal drops it close to its all-time low price. The device has a 40mm display, is waterproof up to 50m and has tons of helpful fitness tracking features. Details Save $60 $189 at Walmart Close More July 4th Walmart tech deals: Best July 4th Walmart home and kitchen deals Keurig K-Iced Essentials iced and hot coffee maker: $59 The K-Iced Essentials is perfect for hot coffee in the winter and iced coffee in the summer. It has a "brew over ice" setting that starts hot to help extract flavor. The machine then cools down to ensure the ice won't melt and dilute the coffee with water. It even has multiple cup sizes, depending on how much coffee you want. Details Save $20 $59 at Walmart Close Arlo Essential Outdoor security camera: $30 This Arlo security cam features HD video resolution, night vision and two-way audio, so you can easily chat with whomever is at your house from your phone. It will also send alerts directly to your phone when activity is detected, making it easier to keep tabs on what's going on, especially if you're away. Details Save $20 $30 at Walmart Close More July 4th Walmart home and kitchen deals: Best July 4th Walmart outdoor deals Litheli cordless lawn mower: $170 With a cordless lawn mower, you can take it anywhere you need to cut grass. This model has multiple height adjustments, offering a customized experience. It's even foldable for easy storage. Details Save $70 $170 at Walmart Close Costway 4-piece rattan outdoor conversation set: $170 Sit outside and enjoy the sun with this rattan conversation set for your patio, backyard or pool area. It comes with two chairs, a sofa and a coffee table. Details Save $269 $170 at Walmart Close More July 4th Walmart outdoor deals: Best July 4th Walmart toys and games deals Huffy 26-inch Rock Creek mountain bike: $98 This Huffy mountain bike is great for any outdoor adventure this summer. It has smooth eight-speed index with a Shimano rear derailleur for the best performance as you go uphill and on flat surfaces. Details Save $20 $98 at Walmart Close Step2 Neat & Tidy Cottage II brown playhouse, plastic kids outdoor toy: $148 Let your kids' imagination run wild right in your backyard with this homey cottage-style playhouse. The durable plastic dwelling even has an electronic doorbell and flooring inside. Details Save $50 $148 at Walmart Close More July 4th Walmart toys and games deals: Will Walmart be closed on the Fourth of July? No, Walmart did not close for the Fourth of July. Most stores are open during their regular hours throughout the Fourth of July weekend. You can use Walmart's store finder to verify the hours of operation of your nearby Walmart stores. When do July 4th sales start this year? Fourth of July sales started a few days before the holiday and typically hang around a few days after. Amazon also announced that its next Prime Day will take place from July 8 to 11 so the two sales may blend. Where are the best July 4th sales? Fourth of July sales offer some of the year's best prices on tech, appliances, mattresses and fashion, making it a great time to snag stellar deals on must-have items. And there are a ton of retailers that will be participating in the holiday savings, extended beyond the July 4 date and throughout the weekend. Unsurprisingly, Walmart is usually one of the best places to buy items because it sells products from almost all major brands across these popular categories. Outside of Walmart, we recommend checking out appliance and tech sales at Amazon, Home Depot and Lowe's, as well as holiday sales on a large variety of categories at Target and Best Buy. Most of these are still in full swing. Should I shop July 4th sales or wait for competing Prime Day deals at Walmart? There's no definitive way to determine whether Fourth of July sales still available or Prime Day deals are best. Both sales offer plenty of deals, including some of the best prices we'll see all year. Plus, the two sales will likely blur into one big discount extravaganza, given their proximity. Although Prime Day is for Amazon, Walmart has announced it will also host a competing sale that will run from July 8 to 13 -- two days longer than Prime Day. Fourth of July sales offer more variety in retailers, although much of your shopping may take place on Amazon anyway. Plenty of non-Amazon retailers will keep their sales rolling through mid-July, often directly competing with Amazon Prime prices. Since you'll be able to still shop lingering Fourth of July sales, grab what you need and then keep tabs on Prime Day deals later for anything you miss out on. How to keep up with the best July 4th sales There are a lot of ways to ensure you're getting the latest scoop on Fourth of July offers still live. The CNET Deals team covers all the best price drops, discounts and deals every day from across the web, highlighting the best offers. We'll be tracking all the major retailer sales throughout the days following the Fourth of July holiday and sharing the promotions you need to hear about. There are plenty of ways to hear from us. One option is to bookmark to check out our latest coverage. You can also follow @CNETDeals on X to see everything we publish or sign up for our CNET Deals newsletter for a daily digest of deals delivered to your inbox. Another great option is to sign up for CNET Deals text alerts for curated deals during major shopping events. Remember to install our CNET Shopping browser extension to help ensure that purchases you make all year round will be at the lowest price.
