30 Beauty Items That'll Help Your Makeup Stay Put

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17-07-2025

Maybelline Baby Skin Primer blurs the appearance of enlarged pores and uneven textures with a lightweight, blendable formula to make your look last. Some liken this to other pore-diminishing primers that promise a smooth finish, but we favor this particular one for its more attractive price point.
Promising review: "I love this Maybelline primer! It makes my skin feel so smooth and helps my makeup stay in place all day. It blends easily and gives a nice matte finish without feeling heavy. Perfect for everyday use. I'm really happy with it and will definitely buy again!" —Ayesha TarinGet it from Amazon for $7.49.
Live Tinted Hueguard protects your skin year round sans any annoying, ghostly white cast. It's also great if you don't have the patience (or energy) to apply several products in the a.m., since this mineral SPF 30 sunscreen *plus* primer hybrid moisturizes and preps skin for a no-makeup or full-face-makeup day.
Huda Beauty Loose Baking and Setting Powder blends into the skin and helps blur pores and fine lines with its silky vitamin E formula. Don't let all your hard work go to waste — make your makeup last with this finishing step that brightens and can create a crease-free appearance. Reviewers rave that this keeps their look in place for hours.
Promising review: "I was a little unsure about the pink tone, but wow — this powder seriously works. It brightens under my eyes without looking ashy or cakey, and gives my makeup that smooth, blurred finish. Super lightweight, blends like a dream, and sets everything in place all day. I get so many compliments when I wear it! New holy grail for sure " —cajxkuGet it from Sephora for $23+ (available in 10 shades and two sizes).
Or! Ulta Beauty Collection Color-Correcting Setting Powder packs in skin-loving ingredients like hyaluronic acid to ensure your look stays put without any leftover crepey-ness. Offering a finish reviewers describe as "comfy," this won't leave your skin feeling tight or dried out — no matter if you decide to dust over concealer with a fluffy brush or press in your look with a puff.
Promising review: "I love this powder so much! It helps with making my smile lines less noticeable, and it lasts all day. I have very oily skin, so this product has been my holy grail. I have repurchased twice." —JulieGet it from Ulta for $14 (available in four shades).
Nyx Pore Filler Stick reduces the appearance of pores faster than it takes you to watch a TikTok, explaining how it works. With a slanted, precision applicator and a transparent finish, just one sweep over your skin (before or after makeup application) will give you that IRL filter effect.
Pimoys Triangle Puffs take the cake (...get it?) when it comes to baking your makeup and limiting the amount of creasing your concealer tends to do. The convenient shape allows your powder or foundation to set into easy-to-miss corners leaving a nice smooth finish.
Benefit Cosmetics Porefessional Super Setter spray secures makeup with a lightweight, waterproof mist that lasts up to 16 hours *with* the added benefit of helping to blur pores for a satin-soft complexion.
And! Urban Decay All Nighter Setting Spray keeps makeup where you want it and not where you don't, i.e., it won't rub off on your friend's white shirt when you lean in to give 'em a hug. TBH, sweat, rain, and humidity should all just admit defeat, because they're no match for this superhero spray.
Or! L'Oreal Paris Infallible 3-Second Up to 36-Hour Wear Setting Spray promises to hold your makeup all day with its lightweight mist that grips makeup and ensures it won't transfer onto your favorite white T-shirt. Similar to the staying power of the One Size On 'Til Dawn spray, this provides a matte finish over your look that reviewers note doesn't budge even in intense heat.
Promising review: "This setting spray is AMAZING. My makeup will not budge when I put this on. You can feel it set your face IMMEDIATELY. This has proved itself to be waterproof and it's the perfect addition to my makeup kit. This is the setting spray I used for my wedding and I've loved it ever since! It performs way better than the more expensive brands in my opinion. For the price, this spray is amazing and will remain a staple in my makeup kit." —Kellye BrownGet it from Amazon for $10.99.
Neutrogena Hydro Boost Eye Gel-Cream hydrates and softens the skin around tired eyes with a hyaluronic acid-infused potion. The first step to achieving the perfect makeup look is skincare, and hundreds of admirers have given this 5 stars. So, do your morning and nighttime routines a favor and add this to the lineup.
L'Oréal Paris BB Cream neutralizes redness and evens out complexions fast with a moisturizing lotion that's perfect as a primer, pre-makeup application. It's lightweight, so you won't feel like you're packing on more product than you need to, and it keeps flare-ups at bay while still hydrating your skin.
E.l.f. Halo Glow Blush Beauty Wand contours, highlights, and flushes skin just as well as, say, the Charlotte Tilbury Highlighter and Contour Wands. With a pillowy-soft applicator, you can easily dot and swipe your way to a glowy complexion with serious staying power, for less.
Promising review: "Absolutely LOVE this product! It seriously makes your face look smoother when blended out. I use a Beautyblender and dab it into my skin. I've tried other cream/liquid blushes and none have blended out as easily as this one! And you can't beat that price. I use it alone sometimes or top it with a pressed powder blush. I have pretty oily skin, and this one still lasts throughout the day." —victoria vasGet it from Amazon for $9 (available in six shades).
Elizabeth Mott Waterproof Eyeshadow Primer laughs in the face of oily lids and creases, since its paraben-free formula features a sebum-controlling powder that locks in your shadow. (And you're not going to want to skip out on this step if you're looking for your pigment to really pop.)
Kulfi Kajal Eyeliner intensifies your everyday look with a richly pigmented formula that pairs aloe vera and vitamin E. The kicker? It's smudge-proof. Yep, this stuff is waterproof and won't even think about budging until you need to remove it.
Fenty Beauty Pro Filt'r Longwear Liquid Foundation diffuses pores with a full coverage formula that leaves a soft, matte finish. So you can reach for this with the assurance that you'll be able to commute to work, then happy hour, and home again with a look that never faltered.
Milani Conceal + Perfect Smoothing Primer casts a magical soft-focus filter over pores and uneven texture — one that also blurs and brightens. With niacinamide and hyaluronic acid in a whipped souffle-like formula, it ensures smoother makeup application and long-lasting hydration.
Promising review: "This primer is a game-changer! It blurs pores, smooths skin, and controls shine without feeling heavy. My makeup stays fresh for hours, and it works great with matte foundations. Plus, it's fragrance-free — perfect for sensitive skin! If you have oily or combo skin, you need this!" —3rdeyecreationGet it from Amazon for $12.97.
MagicMinerals AirBrush Foundation simplifies the coverage step of your makeup routine. By simply spraying this handy product onto the included brush, you can glide on flawless foundation that's made up of a microfine mist that A) won't streak or B) leave you with a heavy finish. And, of course, it's buildable, so you can control how much you apply with each sweep.
E.l.f.'s Lash Xtndr Tubing Mascara hugs each lash to create volume and extends length with a unique technology that our readers and editors alike can't stop raving about. Enriched with jojoba seed oil, this conditions as the applicator separates and lengthens each lash. What you're left with? A long-lasting, dramatic, eye-opening finish.
Maybelline Super Stay Skin Tint knocks it out of the park with an affordable formula that rivals premium beauty brands. Reviewers rave this vitamin-C-infused, noncomedogenic foundation stays put (with the brand claiming it lasts up to 24 hours!) doesn't set into fine lines and creases, and provides feather-light coverage that still evens out complexions.
Promising review: "Best foundation ever. Looks like skin, feels like nothing. Can be applied thinner or thicker. The shimmer is light but pretty. I add an extra shimmer when I want to be very glowy, and it mixes well. I've searched for a product for years and never had anything I'd stick with. Now my whole family uses it. Really is a 24-hour foundation, doesn't sweat off, yet easy to wash off. I'll be a lifelong fan. Skin tint forever!! Excellent value. No smell." —J. NguyenGet it from Amazon $13.98 (available in 18 shades).
Cover Girl All Day Lip Color and Top Coat withstands coffee sips and soda slurps in a long-lasting formula that reviewers swear stays put, looks vibrant, and nourishes lips. Just glide on your color of choice and then lock it in with the moisturizing balm for up to 24 hours of wear!
Charlotte Tilbury Magic Water Cream Gel moisturizes the skin with niacinamide to prep it for long-lasting hydration under makeup. It's also known to help with redness and texture. For a glass-like, dewy finish, this stuff delivers and helps your makeup stay in place.
Promising review: "Hands down favorite cream!! Leaves the skin so nice with glow and hydration, great for makeup prep. It is pricy but worth the money for sure." —kdrizzyyyGet it from Sephora for $30+ (available in four sizes).
One Size 24-Hour Liquid Eyeliner laughs in the face of other eyeliner equivalents because this baby is waterproof, smudge-proof, and like your ever-reliable BFF, will *never* flake on you.
This is vegan and cruelty-free!Promising review: "I used KVD for years and have tried many others. This is my new favorite eyeliner. It goes on super smooth and mine stays all day." —Sephora CustomerGet it from Sephora for $19 (available in three shades).
Vibrant Nyx Liquid Eyeliner allows you to create fun and professional-looking eye makeup that's sure to be the cherry on top of your OOTD. In a bunch of vibrant hues, you'll be able to achieve Euphoria-esque designs that are worthy of making a short and snappy vid over.
Tarte Shape Tape Concealer camouflages dark circles, blemishes, and dark spots for long wear, crease-free coverage that never flakes. Because once this stuff is blended, it sticks to its plan of keeping your makeup looking on point.
Ilia's The Base Face Milk preps and sets your skin up for success when used with or without makeup, thanks to its super lightweight yet nourishing formula. It's designed to strengthen the skin's natural barrier and draw hydration deep into the skin (with notable star ingredients like hyaluronic acid and prickly pear flower extract) to support the renewal process for a smoother complexion.
See why it's worth the hype in this TikTok!Ilia's Base Milk has become an essential step in my routine. My skin drinks up the lightweight (but moisturizing) formula, and I can tell the difference in my skin's texture when I forget to apply it prior to my Live Tinted tinted moisturizer or Ilia Complexion Stick. With it, my complexion appears more even in tone, and my makeup products go on smoother and seem to last longer. Cakey-ness and dryness are diminished — plus the glow that's achieved when it's first applied...in a word? Luminous. Sometimes, I'll apply it just under some sunscreen when I want to give my skin a bit of breathing room from makeup, and I love the added hydrating benefits it offers without leaving any greasy or sticky residue. Needless to say, the Base Face Milk has quickly become one product that my skin can't live without.Promising review: "Improved my skin texture and dryness so much! What people don't realize is this is NOT a heavy moisturizer or face cream. It's a base. You put this on right before you use a heavier moisturizer or face cream. As someone with severe dry and flakey skin. This added into my skincare routine has stopped all of that texture and leaves my skin more glowy." —chrissyqnsGet it from Sephora for $28+ (available in two sizes).
Nooni Tinted Appleberry Lip Oil provides a similar look and feel to costlier alternatives like, say, the Dior Lip Oil — but all for a more attractive price. According to thousands of reviewers, this Korean lip oil offers a natural-looking tint that's glossy *and* gives a natural plumping effect. Cracked lips will now be a thing of the past, thanks to the Appleseed oil and raspberry fruit extract, which provide up to 24 hours of hydration.
Dior Forever Skin Perfect Multi-Use Foundation Stick glides on buildable coverage that's formulated with heat- and humidity-resistant ingredients. It's worth the splurge: Happy customers love how easily this blends, leaving a long-lasting, natural skin-like finish.
Promising review: "Hands down my favorite foundation. I'm in my mid-30s and have never found a foundation I love until this one. Blends smoothly. I have a combination of oily skin that is acne-prone. It seems to also stay put longer than other foundations." —Ajazzy1Get it from Sephora for $57 (available in 18 shades).
An eyebrow soap kit sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your present brows since this stuff tames and fluffs all at the same time.
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation works wonders as a makeup setting powder, shine reducer, and — get this — a liquid foundation. Press and roll using the included puff for blemish coverage, lightly dust with a brush to set, or dampen a sponge and dab for a long-lasting, creamy finish.
Promising review: "A staple, multitasking product of mine! I've tried many high- end foundations and always come back to this one. I love that I can use it as a finishing powder when my contour is too prominent and I want to even out the color. I use it when I want to take away some shine after my makeup or throughout the day. I also apply it as a medium coverage foundation, using the sponge it comes with for a super easy application and finish. I've worn this all day, serving in a restaurant, and it still looks great at the end of the night. Though I've evolved my makeup routine, this product will stay with me." —DGet it from Ulta or Amazon for $52 (available in 25 shades).
Or! Laura Geller New York Baked Balance-n-Brighten Powder Foundation covers and corrects in a demi-matte formula that conceals hyperpigmentation, dark circles, and blemishes. Simply apply using a fluffy brush to blend and sweep into the skin for lightweight, buildable coverage — that won't leave you looking cakey.
Promising reviews: "I've been wanting to try this for a long time and I'm sooo glad I finally purchased the medium shade. It covers everything perfectly without even looking like I'm wearing any foundation at all. I'm 64 and my skin is combination oily/normal and it's the best I have ever used including Lancôme, Tarte Cosmetics, Charlotte Tilbury, and Clinique. Doesn't go into wrinkles and stays flawless all day." —Laura"Finally! A perfect foundation. I love this for my skin! It matches perfectly (I got it in tan), and the coverage is amazing. I have never left a review for any product that I have ordered from Amazon, but I had to let others know. It hasn't been easy finding a foundation that matches my skin complexion, plus it goes on like a powder and covers my dark circles! Glad I finally purchased it!" —Tira HunterGet it from Amazon for $19+ (available in nine shades and seven travel-size shades).