True Diamond Bags INR 26 Cr from India Quotient, Titan Capital, and Huddle Ventures
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Lab-grown diamond jewelry brand True Diamond has successfully raised INR 26 crore in its pre-series A funding round, led by India Quotient with continued support from existing investors Titan Capital Winners Fund and Huddle Ventures.
The fresh capital will be deployed to accelerate the brand's omnichannel growth, particularly focusing on expanding offline retail presence. With retail stores already launched in Mumbai, Hyderabad, and Noida, the brand plans to establish more outlets across India's metro cities, aiming to deliver immersive brand experiences blending design, storytelling, and exceptional service.
True Diamond was co-founded in January 2024 by Parin Shah and Darayus Mehta, and is headquartered in Mumbai. The company was founded with a mission to modernise India's jewelry experience through sustainable luxury, cutting-edge design, and material innovation.
True Diamond offers a diverse range of certified lab-grown diamond jewelry, including rings, earrings, necklaces, bracelets, pendants, tennis bracelets, mangalsutras, and customised pieces, including a men's collection.
"We never wanted to be just another jewelry brand," said Parin Shah, Co-founder of True Diamond. "We're building a next-gen brand experience through high-quality lab-grown diamonds, cutting-edge content, and a retail journey that breaks away from the conventional. This round gives us the ability to scale this vision faster."
Since its inception, True Diamond claims to have built an impressive catalog of over 5,000 unique designs and achieved a 1.7x customer repeat rate, showcasing growing customer loyalty. Their standout innovations include offerings like 160+ facet Portuguese diamonds and black diamonds, appealing to India's new-age, conscious, and design-savvy consumers.
Sahil Makkar of India Quotient noted, "We see immense potential in the lab-grown diamond and gold combination... True Diamond is evolving into an aspirational omnichannel retailer."
Shiv Kapoor, VP at Titan Capital, added, "True Diamond has the chance to be the go-to brand for customers who want accessible luxury without compromising on design or experience."
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
27 minutes ago
- Bloomberg
Modi Defiant as Trump Steps Up Pressure on India
US President Donald Trump has said he would be 'substantially raising' the tariff on Indian exports to the US over the Asian nation's purchases of Russian oil, a move New Delhi slammed as unjustified in an escalating fight between the two major economies. Bloomberg's Jon Herskovitz explains why Indian Prime Minister Narendra Modi has struck a defiant tone in the face of Trump's tariff threats. (Source: Bloomberg)
Yahoo
42 minutes ago
- Yahoo
India calls Trump's tariff threat over Russian oil 'unjustified'
India has called Donald Trump's threat of "substantially" higher tariffs over its purchase of oil from Russia "unjustified and unreasonable". In a post on Truth Social, the US president warned he would raise levies, saying India "don't care how many people in Ukraine are being killed by the Russian War Machine". India is currently among the largest buyers of Russian oil. It has become an important export market for Moscow after several European countries cut trade when Russia launched its full-scale invasion of Ukraine in 2022. Trump did not specify what the new tariff would be, but it comes just days after he unveiled a hefty 25% levy on India. In a statement, a spokesperson for India's foreign ministry, Randhir Jaiswal, said the US had encouraged India to import Russian gas at the start of the conflict, "for strengthening global energy markets stability". He said India "began importing from Russia because traditional supplies were diverted to Europe after the outbreak of the conflict". India also criticised the US - its largest trading partner - for introducing the tariffs, when the US itself is still doing trade with Russia. Last year, the US traded goods worth an estimated $3.5bn (£2.6bn) with Russia, despite tough sanctions and tariffs. "Like any major economy, India will take all necessary measures to safeguard its national interests and economic security," the foreign ministry statement said. "The targeting of India is unjustified and unreasonable," it added. Last week, Trump had described India as a "friend" but said its tariffs on US products "are far too high" and he warned of an unspecified "penalty" over its trade with Russia. His latest Truth Social post again struck a critical tone. "India is not only buying massive amounts of Russian Oil, they are then, for much of the Oil purchased, selling it on the Open Market for big profits," he wrote. "Because of this, I will be substantially raising the Tariff paid by India to the USA," he added. Prime Minister Narendra Modi has not ordered India's oil refineries to stop buying Russian oil, Bloomberg reported, citing people familiar with the situation. Ajay Srivastava, a former Indian trade official and head of the Global Trade Research Initiative (GTRI), a Delhi-based think tank, said Trump's claims about India's oil trade with Russia are misleading for several reasons. He told the BBC that the trade has been transparent and broadly understood by the US. Mr Srivastava said India ramped up purchases of oil to help stabilise global markets after Western sanctions disrupted supplies - helping to stop a global oil price shock. He also said that India's oil refineries - both public and private - decide where to buy crude oil based on factors like price, supply security, and export rules. They operate independently of the government and do not need its approval to buy from Russia or other countries. I'm 'disappointed but not done' with Putin, Trump tells BBC Though relations between the US and Russia warmed after Trump returned to the White house in January, the US president has more recently toughened his rhetoric against the Kremlin and Russian President Vladimir Putin. Trump has questioned whether Putin is truly committed to peace with Ukraine. In Monday's Truth Social post he used stern language, describing the Russian military as the "Russian War Machine". Russia's leader has repeatedly said he is ready for peace but only if Kyiv meets certain conditions, such as recognising Ukrainian territories that Russia has occupied. Trump has threatened Moscow with severe tariffs targeting its oil and other exports if a ceasefire with Ukraine is not agreed by 8 August. US envoy Steve Witkoff is due to visit Russia later this week, where he is expected to meet Putin. Additional reporting by Soutik Biswas Trump to hit India with 25% tariffs - plus 'penalty' for trade with Russia Kremlin plays down Trump's nuclear rhetoric as US envoy set to visit Moscow Trump tariffs on Asia: Which economies were hit hardest?
Yahoo
an hour ago
- Yahoo
Oil Steadies as Trump Threatens India for Taking Russian Crude
(Bloomberg) -- Oil steadied, after a three-day drop, as investors weighed the impact of risks to Russian supplies, with US President Donald Trump stepping up his threat to penalize India for buying Moscow's crude. PATH Train Service Resumes After Fire at Jersey City Station Chicago Curbs Hiring, Travel to Tackle $1 Billion Budget Hole Seeking Relief From Heat and Smog, Cities Follow the Wind Mayor Asked to Explain $1.4 Billion of Wasted Johannesburg Funds Brent traded below $69 a barrel after shedding more than 6% over the previous three sessions, while West Texas Intermediate was near $66. Trump said he would be 'substantially raising' the tariff on Indian exports to the US over the nation's purchases of Russian oil as part of a bid to force Moscow to agree a truce in Ukraine. New Delhi slammed the move as unjustified. Oil has trended lower in recent sessions following a three-month increase. The weakness has been driven by signs that the world's largest economy was slowing amid Trump's broader trade measures, endangering energy demand, as well as moves by OPEC+ to relax supply curbs. Taken together, that's spurred concerns that a crude glut will form this half, weighing on prices. 'The fundamental outlook for the oil market is bearish: OPEC+ supply increases should ensure the market is in surplus from the fourth quarter,' said Warren Patterson, head of commodities strategy at ING Groep NV. 'However, a key and very real risk to this view is the potential of secondary tariffs on buyers of Russian oil.' The US president's latest warning to India came ahead of his Aug. 8 deadline for Russia to reach a truce with Ukraine. US Special Envoy Steve Witkoff is expected to visit Moscow on Wednesday, Tass reported. India emerged as the biggest buyer of Russian seaborne exports of crude following Russia's invasion of Ukraine in 2022, soaking up discounted barrels shunned by western nations and ramping up purchases from almost zero to about one-third of imports. China is also a major taker of Moscow's oil. 'There is a lot of noise around India facing tariffs, but clearly there is the risk that other buyers also face secondary tariffs,' said ING's Patterson. 'The more buyers who face these tariffs, the more difficult it becomes for the market to deal with the potential disruption.' Any disruption to Indian purchases of Russian oil could force it to look elsewhere for supplies. Rystad Energy said in a recent note that other OPEC+ countries, especially in the Middle East, were in a position to offset any potential shortfall. At the weekend, the alliance agreed to raise production from September by about 547,000 barrels a day. AI Flight Pricing Can Push Travelers to the Limit of Their Ability to Pay Government Steps Up Campaign Against Business School Diversity What Happens to AI Startups When Their Founders Jump Ship for Big Tech How Podcast-Obsessed Tech Investors Made a New Media Industry Russia's Secret War and the Plot to Kill a German CEO ©2025 Bloomberg L.P. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
