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Plans afoot to increase sales in Aavin Trichy: Minister

Plans afoot to increase sales in Aavin Trichy: Minister

Time of India18 hours ago
Trichy: Besides increasing the quantity of milk procurement, Tamil Nadu Cooperative Milk Producers Federation (Aavin) has started focussing on marketing and sales as well, said minister for milk and dairy development T Mano Thangaraj.
The minister on Friday inspected work for a new ice cream plant at the Kottapattu dairy complex here. Ice cream, curd, and lassi produced at the plant will be supplied to Aavin parlours in Trichy and delta districts. He also inspected modernisation work carried out at 3.3 crore to automate the milk processing unit there.
"Aavin's sales in Chennai have been increased by 6-7 crore. Similarly, we would set a target for the Trichy Aavin to increase sales.
Focussing on the Diwali festival, we would initiate plans to increase the supply of our products and meet the demand," he said.
The Trichy unit procures around 2 lakh litres of milk every day and supplies around 4.5 lakh milk sachets in four variants. To improve milk quality and ensure economic production, Trichy Aavin's second generation unit is being upgraded by the state govt.
The minister added that required workforce is being recruited by Aavin through TNPSC or on a contractual basis. "We ensure that new recruits were provided with insurance and provident fund benefits."
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