Visit Bellevue Washington Reveals New Brand Identity
'Bellevue has transformed in ways that even locals are still catching up to,' says Brad Jones, Visit Bellevue's Executive Director. Share
'Bellevue has transformed in ways that even locals are still catching up to,' says Brad Jones, Visit Bellevue's Executive Director. 'This brand reflects Bellevue's pulse – creative, global, welcoming, and constantly evolving. It's a place where culture is celebrated, community is strong, flavor is savored, adventure is invigorating, and discovery is around every corner. Our research suggests that there's only one way to experience Bellevue: Unexpect It.'
A SPIRIT OF INNOVATION:
The announcement comes at a pivotal moment for the destination, following its strongest tourism year to date in 2024 and a remarkable wave of growth. In the past year alone, Bellevue has welcomed 80 new restaurants, the region's first InterContinental hotel, and new experiences like an award-winning walking food tour, culinary weeks, electric lake cruises, and a downtown recreation center offering easy access to kayaking and paddleboarding. Rooted in its tech-forward DNA, Bellevue is a city built with intention - where innovation isn't just part of the past, but a driving force behind the future. Every detail of the visitor experience reflects years of thoughtful planning and a deep connection to Pacific Northwest values, ultimately creating a destination that provides walkability, sustainability, and accessibility for all. From The Bellhop, the city's all-electric rideshare program, to its ambitious goal of becoming carbon-free by 2040, Bellevue is leading by example. That momentum continues with the launch of the East Link light rail in 2026, just ahead of the FIFA World Cup, which will connect Sea-Tac Airport, Downtown Bellevue, and Downtown Seattle in minutes. Together, these efforts are transforming Bellevue into one of the most connected, car-free, guilt-free, sustainable travel destinations in the country. The new brand arrives right on time to reflect that vision.
A BOLD NEW LOOK: LOGO & BRAND IDENTITY
As part of the rebrand, Visit Bellevue introduces a new logo that honors the city's roots while looking boldly to the future. Inspired by Bellevue's identity as 'a city within a park', the design blends clean modern fonts with a handwritten script, capturing both its role as a thriving tech hub and its laidback, nature-connected lifestyle. Subtle illustrations of mountain peaks, evergreen trees, and a guiding compass rose reflect Bellevue's unique position as a gateway to adventure with easy access to Greater Seattle, three national parks, ferries and islands, Washington wine country, and endless outdoor pursuits. The result is a visual identity that mirrors the destination: innovative yet grounded, sophisticated yet approachable, and always inviting exploration.
'Working with Visit Bellevue is an incredible opportunity for 62ABOVE. We can't wait to showcase the city's incredible story through a powerful brand narrative that resonates with both locals and visitors alike,' says Greg Carson, President and COO of 62ABOVE. 'Bellevue is a city rich in innovation and natural beauty. Together, we will create a brand that reflects the destination's unique character.'
A FRESH NEW MESSAGE: UNEXPECT IT
Bellevue's new brand rollout launches with a new campaign: Unexpect It.
After months of research and community input, one theme rose to the surface: Bellevue surprises people. The new message captures what travelers consistently say after visiting the destination—that it defied their expectations and delighted them with the unexpected at every turn. From its dynamic dining scene and lush parks to its welcoming local spirit, visitors are continually amazed by all they find here. This spirit of discovery and surprise now anchors the destination's story. The new messaging will unfold across digital, social, print, and experiential platforms, inviting travelers to explore a city that balances the energy of a global hub with the calm of the Pacific Northwest.
That same spirit is brought to life in the newly reimagined Mobile Welcome Center, now called The VueFinder, An UnOrdinary Welcome Center. This mobile extension of the brand is designed to meet visitors where they are—whether at local events, parks, or busy downtown corridors. With a playful and people-first approach, the VueFinder helps travelers uncover a place where upscale experiences are approachable, natural beauty is always nearby, and the atmosphere feels warm, inviting, and intentional.
STAY CONNECTED:
Discover travel tips, exclusive offers, and expert insights to help plan your perfect Bellevue getaway. For the latest news, inspiration, and accommodation options, visit www.visitbellevuewa.com.
About Visit Bellevue:
Visit Bellevue Washington (VBW) is Bellevue's official Destination Management Organization (DMMO), representing the city's hotels, the Meydenbauer Convention Center, and the Bellevue hospitality community, and is funded by the Tourism Promotion Area (TPA). A safe, walkable, and easily accessible city, Bellevue provides a vibrant fusion of welcoming hotels, restaurants, nightclubs, lively culture, outdoor recreation, and world-class shopping. Surrounded by pristine natural beauty with big-city amenities, Bellevue offers a wide variety of entertainment experiences and is home to innovative global corporations. Follow Visit Bellevue on social media @visitbellevue and join the conversation.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
10 minutes ago
- Yahoo
Real Opens Investor Q&A Portal Ahead of Second Quarter 2025 Financial Results
MIAMI, July 29, 2025--(BUSINESS WIRE)--The Real Brokerage Inc. (NASDAQ: REAX), a leading real estate technology platform redefining the industry through innovation and culture, today announced the opening of its shareholder Q&A platform to be used for its upcoming conference call to discuss the financial results for the second quarter ended June 30, 2025. Real will hold the call at 8:00 a.m. ET on Thursday, August 7, 2025. Beginning today, any shareholder is invited to submit and upvote questions to management. To submit questions ahead of the conference call, please visit the Say Technologies portal at the link here. Shareholders using brokers that are integrated with Say can also participate directly through their investing app or broker's website. The Q&A platform will remain open through Tuesday, August 5, 2025 at 8:00 a.m. ET. An audio-only webcast of the call may be accessed from the Investor Relations section of the company's website at or by registering at the link here. A replay of the webcast will be available for one year. About Real Real (NASDAQ: REAX) is a real estate experience company working to make life's most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the U.S. and Canada, Real supports more than 28,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses. Additional information can be found on its website at Forward-Looking Information This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as "seek", "anticipate", "believe", "plan", "estimate", "expect", "likely" and "intend" and statements that an event or result "may", "will", "should", "could" or "might" occur or be achieved and other similar expressions. These statements reflect management's current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, information relating to Real's second quarter 2025 earnings call and the release of financial results. Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to expectations regarding 2025 market conditions. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets and economic and industry downturns, and those risk factors discussed under the heading "Risk Factors'' in the Company's Annual Information Form dated March 6, 2025, a copy of which is available under the Company's SEDAR+ profile at These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. View source version on Contacts Investor inquiries, please contact:investors@ 908.280.2515For media inquiries, please contact:Elisabeth WarrickSenior Director, Marketing, Communications & Brandpress@ 201.564.4221 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
10 minutes ago
- Yahoo
Keysight Announces Date of Third Quarter 2025 Financial Results Conference Call
SANTA ROSA, Calif., July 29, 2025--(BUSINESS WIRE)--Keysight Technologies, Inc. (NYSE: KEYS) will release financial results for the fiscal quarter ending July 31, 2025 after the close of the market on Tuesday, August 19, 2025. The company will host a conference call that day at 1:30 p.m. PT (4:30 p.m. ET) to review the financial results. The conference call will be webcast live and accessible in the Upcoming Events section of the Keysight investor relations website, The call can also be accessed by dialing 1-404-975-4839 or 1-833-470-1428 toll-free (access code 819411). A replay of the conference call will be available for 90 days in the News, Events, Presentations section of the Keysight investor relations website. About Keysight Technologies At Keysight (NYSE: KEYS), we inspire and empower innovators to bring world-changing technologies to life. As an S&P 500 company, we're delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product lifecycle. We're a global innovation partner enabling customers in communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics markets to accelerate innovation to connect and secure the world. Learn more at Keysight Newsroom and Source: IR-KEYS View source version on Contacts INVESTOR CONTACT:Investor Relations+1 707 577 EDITORIAL CONTACT:Andrea Mueller+1 408 218 Sign in to access your portfolio
Yahoo
10 minutes ago
- Yahoo
Starter-Home Sales Rose 4% in June, a Bright Spot in a Sluggish Housing Market
San Diego recorded an 18% spike in starter-home sales, leading all major metros. Fort Lauderdale, FL recorded the biggest drop (-17%). SEATTLE, July 29, 2025--(BUSINESS WIRE)--Sales of starter homes rose 3.9% year over year in June to the highest level in two years, a bright spot in an otherwise sluggish housing market where sales fell across other price tiers. That's according to a new report from Redfin, the real estate brokerage powered by Rocket. June was the 10th consecutive month in which home sales rose year over year, indicating that first-time homebuyers are jumping into the market. Redfin Home Tiers Home Price Percentile Median Sale Price Median Sale Price YoY Homes Sold YoY Pending Sales YoY Active Listings YoY Starter 5%-35% $260,000 3.1% 3.9% 3.1% 19.0% Mid 35%-65% $370,784 2.1% -0.9% -0.7% 15.1% High 65%-95% $577,117 2.7% -3.6% -2.7% 13.2% Luxury Top 5% $1.29M 4.0% -6.7% -5.0% 9.1% In comparison, sales of mid-priced homes (35th-65th percentile of the market by sale price) fell 0.9% year over year in July, while high-price homes (65th-95th percentile) fell even more, down 3.6%. Pending sales of starter homes are also rising, up 3.1% year over year in June, a sign that closed sales are likely to continue increasing in the coming months. Shop Top Mortgage Rates Personalized rates in minutes A quicker path to financial freedom Your Path to Homeownership In comparison, pending sales of mid- and high-price homes fell 0.7% and 2.7% year over year in June, respectively. "In a market where it's difficult for most Americans to afford a dream home, many are turning toward starter homes," said Redfin Senior Economist Sheharyar Bokhari. "They're typically smaller and more modest, but starter homes remain within reach for some buyers who have been priced out of higher tiers. First-time buyers are especially apt to go for starter homes, as they don't have equity from a previous home sale to help with their payments. Even starter homes are too expensive for a large number of Americans, who are often forced to rent or live with family—especially in metros like San Francisco where the median price of a starter home is nearly $1 million. U.S. homebuyers need to earn $112,131 per year to afford the median priced home for sale, while the typical U.S. household earns an estimated $86,258. "With prices rising and mortgage rates elevated, some first-time buyers may be pushed out of the market by move-up buyers who aren't able to afford the next tier themselves," said Bokhari. Starter home prices hit record as inventory rises to pre-pandemic levels The typical U.S. starter home sold for a record $260,000 in June, up 3.1% year over year. In comparison, prices of mid-price homes rose 2.1% to $370,784 from a year earlier, while high-price homes rose 2.7% to $577,177. Both were just shy of price records set in previous months. While prices of starter homes remain at a record high, price growth has been slowing for six consecutive months. June's 3.1% pace was the slowest in a year. A big reason for slowing price growth in the starter-home segment—and another reason why sales are rising—is soaring inventory, with the number of active listings rising 19% year over year to the highest level for June since 2017. That was the fastest growth among the price tiers. Listings of middle-priced listings rose 15.1% year over year, while upper-priced homes grew 13.2%. More starter homes for sale is good news for first-time homebuyers, according to Redfin agents. "First-time buyers definitely have more opportunities now. Not only are there more lower-priced homes available, but there's less demand. The buyers who are out there are no longer in competition with 10 other offers, or all-cash buyers," said Kathy Scott, a Redfin Premier agent in Phoenix, where active listings of starter homes are up more than 40% from a year ago. "With so many starter homes on the market, buyers have an opportunity to take their time looking for houses that fit their needs. Some are waiting for prices to go down—and they might—but if your plan is to stay in the home for five to 10 years, you will build equity in your home." Metro-Level Starter Home Highlights: June 2025 Redfin's metro-level starter home data includes the 50 most populous U.S. metros. Some metros are removed from time to time, to ensure data accuracy. All changes noted below are year-over-year changes. Prices: The median sale price of starter homes rose most in Milwaukee (15.3% to $212,918), Detroit (13.6% to $93,140) and Newark, NJ (11.6% to $394,487). The largest falls were in San Antonio (-5.5% to $218,631), Austin, TX (-3.8% to $326,440) and Dallas (-1.2% to $297,079). Sales: Starter home sales increased most in San Diego (18%), Providence, RI (17.4%) and Sacramento (14.3%). They decreased most in Fort Lauderdale, FL (-17.5%), Miami (-17.4%) and San Antonio (-9.6%). Active listings: The total number of starter homes for sale increased most in Las Vegas (53.6%), San Diego (44.1%) and Phoenix (43.1%). Only one metro—San Antonio—saw a fall in active listings (-2.2%). New listings: New listings of starter homes increased most in St. Louis (23.6%), Las Vegas (19.5%) and Newark (16.4%). New listings fell most in San Antonio (-13.8%), San Jose, CA (-13.4%) and Tampa, FL (-10.9%). Speed of sales: Starter homes sold fastest in Seattle with a median of nine days, followed by Montgomery County, PA (15 days) and Indianapolis (17 days). They sold slowest in Fort Lauderdale, FL (99 days), West Palm Beach, FL (91 days) and Miami (83 days). To view the full report, including charts and full metro-level data, please visit: About Redfin Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent. You can find more information about Redfin and get the latest housing market data and research at For more information about Rocket Companies, visit View source version on Contacts Contact Redfin Redfin Journalist Services: Kenneth Applewhaitepress@
