Latest news with #VisitBellevue
Business Wire
6 days ago
- Business
- Business Wire
Visit Bellevue Washington Reveals New Brand Identity
BELLEVUE, Wash.--(BUSINESS WIRE)--Visit Bellevue, the official destination marketing organization for Bellevue, Washington, unveils a bold new tourism brand identity and campaign in partnership with creative agency 62ABOVE. The rebrand reflects Bellevue's evolution from a quiet tech and innovation hub into a modern, globally connected basecamp city for Seattle and Pacific Northwest travel. The brand launch kicks off with a new campaign, 'Unexpect It,' to capture the spirit of a city that consistently defies expectations – perfectly positioned between lakes and mountains for easy access to wonder and nature, while offering refined city experiences like a bustling restaurant scene, plush new hotels, and world-class retail and entertainment. 'Bellevue has transformed in ways that even locals are still catching up to,' says Brad Jones, Visit Bellevue's Executive Director. Share 'Bellevue has transformed in ways that even locals are still catching up to,' says Brad Jones, Visit Bellevue's Executive Director. 'This brand reflects Bellevue's pulse – creative, global, welcoming, and constantly evolving. It's a place where culture is celebrated, community is strong, flavor is savored, adventure is invigorating, and discovery is around every corner. Our research suggests that there's only one way to experience Bellevue: Unexpect It.' A SPIRIT OF INNOVATION: The announcement comes at a pivotal moment for the destination, following its strongest tourism year to date in 2024 and a remarkable wave of growth. In the past year alone, Bellevue has welcomed 80 new restaurants, the region's first InterContinental hotel, and new experiences like an award-winning walking food tour, culinary weeks, electric lake cruises, and a downtown recreation center offering easy access to kayaking and paddleboarding. Rooted in its tech-forward DNA, Bellevue is a city built with intention - where innovation isn't just part of the past, but a driving force behind the future. Every detail of the visitor experience reflects years of thoughtful planning and a deep connection to Pacific Northwest values, ultimately creating a destination that provides walkability, sustainability, and accessibility for all. From The Bellhop, the city's all-electric rideshare program, to its ambitious goal of becoming carbon-free by 2040, Bellevue is leading by example. That momentum continues with the launch of the East Link light rail in 2026, just ahead of the FIFA World Cup, which will connect Sea-Tac Airport, Downtown Bellevue, and Downtown Seattle in minutes. Together, these efforts are transforming Bellevue into one of the most connected, car-free, guilt-free, sustainable travel destinations in the country. The new brand arrives right on time to reflect that vision. A BOLD NEW LOOK: LOGO & BRAND IDENTITY As part of the rebrand, Visit Bellevue introduces a new logo that honors the city's roots while looking boldly to the future. Inspired by Bellevue's identity as 'a city within a park', the design blends clean modern fonts with a handwritten script, capturing both its role as a thriving tech hub and its laidback, nature-connected lifestyle. Subtle illustrations of mountain peaks, evergreen trees, and a guiding compass rose reflect Bellevue's unique position as a gateway to adventure with easy access to Greater Seattle, three national parks, ferries and islands, Washington wine country, and endless outdoor pursuits. The result is a visual identity that mirrors the destination: innovative yet grounded, sophisticated yet approachable, and always inviting exploration. 'Working with Visit Bellevue is an incredible opportunity for 62ABOVE. We can't wait to showcase the city's incredible story through a powerful brand narrative that resonates with both locals and visitors alike,' says Greg Carson, President and COO of 62ABOVE. 'Bellevue is a city rich in innovation and natural beauty. Together, we will create a brand that reflects the destination's unique character.' A FRESH NEW MESSAGE: UNEXPECT IT Bellevue's new brand rollout launches with a new campaign: Unexpect It. After months of research and community input, one theme rose to the surface: Bellevue surprises people. The new message captures what travelers consistently say after visiting the destination—that it defied their expectations and delighted them with the unexpected at every turn. From its dynamic dining scene and lush parks to its welcoming local spirit, visitors are continually amazed by all they find here. This spirit of discovery and surprise now anchors the destination's story. The new messaging will unfold across digital, social, print, and experiential platforms, inviting travelers to explore a city that balances the energy of a global hub with the calm of the Pacific Northwest. That same spirit is brought to life in the newly reimagined Mobile Welcome Center, now called The VueFinder, An UnOrdinary Welcome Center. This mobile extension of the brand is designed to meet visitors where they are—whether at local events, parks, or busy downtown corridors. With a playful and people-first approach, the VueFinder helps travelers uncover a place where upscale experiences are approachable, natural beauty is always nearby, and the atmosphere feels warm, inviting, and intentional. STAY CONNECTED: Discover travel tips, exclusive offers, and expert insights to help plan your perfect Bellevue getaway. For the latest news, inspiration, and accommodation options, visit About Visit Bellevue: Visit Bellevue Washington (VBW) is Bellevue's official Destination Management Organization (DMMO), representing the city's hotels, the Meydenbauer Convention Center, and the Bellevue hospitality community, and is funded by the Tourism Promotion Area (TPA). A safe, walkable, and easily accessible city, Bellevue provides a vibrant fusion of welcoming hotels, restaurants, nightclubs, lively culture, outdoor recreation, and world-class shopping. Surrounded by pristine natural beauty with big-city amenities, Bellevue offers a wide variety of entertainment experiences and is home to innovative global corporations. Follow Visit Bellevue on social media @visitbellevue and join the conversation.
Business Wire
10-07-2025
- Entertainment
- Business Wire
A Feast for the Senses: Bellevue, WA Welcomes Immersive Dining Experience, The Radiant Table
BELLEVUE, Wash.--(BUSINESS WIRE)--Following a successful debut in San Francisco, The Radiant Table is bringing its acclaimed immersive dining experience to Bellevue, Washington. Created by experiential production company SE Productions, each night will spotlight a different chef, theme, and visual narrative, transforming a traditional dinner into a fully sensorial journey. The dinner series begins this August at The Bellevue Collection's Dining District, home to over 50 local-to-global flavors and chef-led concepts - the region's largest collection of restaurants. Tech, Talent and Taste: Why Bellevue Was Next Just 15 minutes east of Seattle, Bellevue is fast becoming one of the Pacific Northwest's top culinary hotspots. In the past year alone, it has welcomed 80 new restaurants, debuted a half-mile stretch of five James Beard award-winning spots, and launched Bites of Bellevue, recently named a Top 10 food tour in the U.S. 'Bellevue has always been a beacon of tech and innovation, and that same inventive energy is now sparking a culinary revolution,' says Brad Jones, Executive Director of Visit Bellevue. ' The Radiant Table exemplifies this fusion, seamlessly weaving technology, art, and culinary into an unforgettable dining adventure. It's a thrilling new chapter in our food scene that's sure to delight both locals and visitors.' Pull Up a Chair: Here's What to Expect The Radiant Table blends cutting-edge projection mapping with rotating four-course menus by celebrated Pacific Northwest chefs. Beginning with a cocktail and social hour, guests are then seated at shared tables accommodating up to eight people, encouraging community, conversation, and discovery. Each menu will feature traditional meat and seafood courses, with vegetarian and vegan options that are sure to satisfy. 'Guests might enjoy oysters as ocean waves ripple across the table, or taste wild mushrooms while digital forest landscapes bloom before their eyes,' said Cassie Hendrickson, Vice President of SE Productions. 'We're excited to be giving culinary talent from the Pacific Northwest a unique canvas to play, experiment, and express their creativity in new ways.' Who's Cooking & When to Book The Radiant Table provides a creative playground for chefs. 'We're leading with an incredible menu and chef talent first and foremost,' says Sam Minkoff, President of SE Productions. 'Our desire is for the food on the plate to be just as impressive as the visuals, which is why we've selected some of the best chef partners.' The first wave of dinners has been announced, with spots still available for August events. For the full schedule and reservations, visit Saturday, August 09 at 7pm John Howie Steak | Chef John Howie Thursday, August 21 at 7pm Crafted Yakima | Chef Dan Koommoo Saturday, August 23 at 7pm Where Ya At Matt | Chef Matthew Lewis Sunday, August 24 at 7pm Ramie | Chefs Trinh and Thai Nguyen ### About Visit Bellevue Visit Bellevue Washington (VBW) is Bellevue's official Destination Management Organization (DMO), representing the city's hotels, the Meydenbauer Convention Center, and the Bellevue hospitality community, and is funded by the Tourism Promotion Area (TPA). A safe, walkable, and easily accessible city, Bellevue provides a vibrant fusion of welcoming hotels, restaurants, nightclubs, lively culture, outdoor recreation, and world-class shopping. Surrounded by pristine natural beauty with big-city amenities, Bellevue offers a wide variety of entertainment experiences and is home to innovative global corporations. Follow Visit Bellevue on social media @visitbellevue and join the conversation. About SE Productions SE Productions, renowned for creating memorable events such as 'Field To Table,' 'Sumo + Sushi,' 'Taste Washington,' and 'Bacon Eggs & Kegs,' has established itself as a leader in crafting unique experiences. With a rich background in event production, SE Productions founders Sam Minkoff and Cassie Hendrickson have been pivotal in shaping Seattle's food & beverage festival scene since 2013. SE Productions has brought together a vibrant community of creatives, festival producers, food enthusiasts, and outdoor lovers. This collaboration has not only fostered exceptional partnerships but has also underscored the importance of sharing unforgettable experiences with others. For more information, visit
