10 competing Prime Day sales we suggest shopping this week
Amazon is kicking off the summer shopping frenzy with the 2025 Prime Day sale on Tuesday, July 8 and like clockwork, the retail giant's annual July sale incites nearly every other retailer out there to host competing Prime Day sales.
Whether you're still not a Prime member and can't shop the deals or you're just looking for a few more unique shopping opportunities that not everyone knows about, USA TODAY Shopping has you covered. Here, we've highlighted the top 10 anti-Prime Day sales that are trying to prove that the best deals aren't exclusive to Prime members.
10 best competing Prime Day sales this week
Whether you're upgrading your tech, refreshing your home decor or spoiling your pets, there's a sale for you happening this week. Check out our top picks at HexClad, Walmart, adidas and more that we suggest shopping.
1. Walmart Deals: Tuesday, July 8 through Sunday, July 13
Walmart is going all in with its competing Amazon Prime Day sale. The Walmart Deals event has up to 50% off tech, up to 40% off outdoor, up to 40% off fashion and so much more. The event is running both in-store and online for the first time ever this year, making it easier than ever to shop deep discounts on tech, home goods and back-to-school essentials.
More: How to get 50% off a Walmart+ membership in time for the Walmart Deals event
2. Target Circle Week: Sunday, July 6 through Saturday, July 12
Target Circle Week is back! Now until Saturday, July 12, Target's anti-Prime Day sale is offering Target Circle members some unbelievable discounts, including a few special BOGO offers. Look for markdowns on electronics, school supplies and home essentials. Oh and Target Circle Week has a back-to-school twist this week: Verified students and teachers get a 20% storewide education discount.
More: What's the difference between Target Circle and Target Circle 360?
3. HexClad cookware sale
Whether you're upgrading your kitchen for summer 2025 or shopping for the home chef in your life, the HexClad cookware sale is a must-shop. You can invest in HexClad's hybrid stainless steel cookware, known for its durability, nonstick performance and sleek design, while saving up to 40%.
4. G/FORE End of Season sale through Monday, July 21
Starting Monday, July 7, G/FORE rolled out up to 50% off premium golf gear, apparel and more for shoppers. The G/FORE End of Season sale is a popular pick for those looking to upgrade their seasonal golf fit and really level up their game.
Get 30% off at G/FORE
More: 8 Early Prime Day golf deals that could save you up to 51%
5. adidas summer sale
Only through the end of Tuesday, July 8, you can save up to 40% on best-selling adidas items. Once this competing Prime Day sale winds down, you can still head to the sale section to find some stellar deals on adidas shoes, activewear and more for summer.
More: Unlock 15% off and free shipping with an adidas adiClub membership
6. Stanley summer deals
Just in time to get you geared up for summer 2025, Stanley is offering up to 50% off the brand's best-selling tumblers, new backpack coolers and even cocktail sets. Don't miss the Stanley sale section to save the season's most coveted accessories!
More: Stanley's new Mesa Rose collection has officially arrived 🌵
7. Wayfair's summer sale
Wayfair's competing Prime Day sale is a hidden gem for home shoppers looking to refresh their space without breaking the bank. This seasonal event features massive markdowns of up to 60% across thousands of overstocked and clearance items—think sofas, dining sets, lighting, outdoor decor and more.
More: Find out if a Wayfair Rewards membership is right for your wallet
8. Saatva mattress sale
For a limited time, you can save up to $600 on Saatva mattress orders over $1,000, making it one of the dreamiest anti-Prime Day sales of the summer! From $400 off the best-selling Saatva Classic hybrid mattress to deep discounts on the Contour5 cooling memory foam mattress that is designed for hot sleepers, this sale is your sign to upgrade your sleep setup.
9. Ulta Beauty's Big Summer Sale now through Saturday, July 19
Ulta Beauty is rolling out sitewide discounts of up to 40% and BOGO deals on skincare, makeup and haircare during Prime Week as part of the retailer's Big Summer Sale. You can shop daily beauty steals and exclusive app-only offers.
Shop Ulta's Big Summer Sale
10. BarkBox summer deals
For a limited time, pet parents can score a free toy in every BarkBox for up to 12 months. When you sign up for a 6- or 12-month BarkBox subscription, you'll receive one bonus toy in every box for the duration of your plan. That means your pup gets three toys instead of two each month at no additional cost.
You can definitely find some of the best deals on smart home devices, Bluetooth speakers and laptops during Amazon Prime Day, but what about the software? Many of our readers are shopping competing Prime Day deals on Microsoft licenses, online classes and even digital subscriptions this week. Some popular picks include:
More: Amazon Prime Day starts July 8: Join Prime now for exclusive access to the sale
The July 2025 Amazon Prime Day sale starts on Tuesday, July 8 and will wind down at the end of Friday, July 11.
Shop our favorite Amazon finds
Yes, Prime Day deals are only available to Amazon Prime members. Joining Prime helps guarantee you get access to the best Prime Day discounts, plus other perks like fast shipping all year long!
New members can try one week of Amazon Prime benefits for just $1.99. After that, Prime costs $14.99 per month or $139 per year.
More: Is an Amazon Prime membership worth it? Here's what you need to know
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