Tesla arch-rival Polestar achieves sales record
The sales surge included a 23 per cent increase in Australia, powered by the introduction of the brand's first SUVs.
The automaker's 30,319 vehicles sold globally to the end of June 2025 (H1) compares to 20,371 over the same period last year – heavily impacted by rental car giant Hertz's cancelled order – and betters 27,868 Polestars sold in the first half of 2023.
It becomes the brand's best half-year sales by 28 cars after 30,291 Polestars were sold in the second half of 2022.
The figure means Polestar is on track for a record year after 2024's 15 per cent decline to 44,851 full-year sales.
Australia sales are up, too, with not only the aforementioned 23 per cent rise for H1, but also a more impressive 38 per cent rise in the second quarter of this year (April-June).
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
Year-to-date, Polestar has sold 1173 cars in Australia, with the new Polestar 4 mid-size SUV – introduced in November last year – making up more than half, with 676 sales.
Polestar is sitting at 35th in overall brand sales, above Genesis (#38, 765 sales) and fellow Geely-owned brand Zeekr (#41, 450 sales).
While the Polestar 4 led the sales race, end-of-financial-year deals on the Polestar 3 and run-out deals – which remain ongoing – for the Polestar 2 also boosted sales.
"It's exactly the target [of] where we want to be," Polestar Australia managing director Scott Maynard told CarExpert and select media on a conference call.
Mr Maynard said its Australian sales numbers could have been higher, too"Our number in June [339] was slightly held back on the potential that we had, more by our ability to physically pre-deliver and deliver all of the cars that we had in our order bank," he said.
"We carried an active order bank into July that's substantially more than the number that we put through the system in June – there's clearly some pent up demand, and our ability to service that is going to be key."
Mr Maynard took over from Samantha Johnson as the head of the local arm of the EV maker just over 12 months ago.
"I'm really comfortable with that result because it's driven predominantly by private [sales]; it's not being topped up by the bulk fleet deliveries that sustained our 2024 result," he said.
"There was a particularly large bulk delivery through the system in June of last year, and despite that, we're still showing significant improvement.
"That was the last of that style of bulk deliveries that we did. And whilst we still see a place for fleet, not in the same way, not with the same appetite that we were going for that large fleet in previous years to sustain the number.
"To be able to show growth through predominantly private sales, that's going really well."
Tesla still leads EV sales in Australia – despite sales declines both here and globally in the first half of the year – while the Tesla Model Y is the top-selling EV, with nearly triple the sales of the second-place BYD Sealion 7, and the Polestar 4 sitting 14th.
Despite its growth, Polestar Australia sits behind the EV sales of Volvo, Mercedes-Benz and BMW – the latter of which has sold almost triple the number of EVs in Australia this year.
"It doesn't greatly concern me that we're not outselling Volvo, given we don't have the same number of sales points, nor intend to, and we don't have the same breadth of range, and nor do we intend to, so I'm okay with that position," said Mr Maynard.
"Some of those other brands are brands that have been operating in this country for many, many years, and for us to have been selling cars in Australia for three and two of those with one model puts us in a really strong position, provided we continue to grow like that, but I'm comfortable we can."
The EV brand will open order books one another new model this year – the Porsche Taycan-rivalling Polestar 5 – but first customer deliveries won't be until 2026, so it won't add to its 2025 sales tally.
It won't have another new vehicle in its lineup until the Polestar 7 SUV arrives in Australia – currently scheduled for 2028 – which will be followed by the delayed Polestar 6 sports car.
"We're quite excited now about the second half, and we expect to see the same overall, better than the Australian market," Mr Maynard said.
"If I look at the brands that are growing in Australia right now, and I'm talking across all drive platforms, not just EV, Polestar's growth is second only to Rolls-Royce and Mini," he added.
"Now that's the premium competitor set that we analyse, but that set takes in all the brands I think we would generally consider in the premium set. So, it's the growth aspect that we're really thrilled about."
MORE: Everything Polestar
Content originally sourced from: CarExpert.com.au
Polestar has recorded a 51 per cent year-on-year increase in global sales for the first six months of 2025, giving the electric vehicle (EV) brand its highest ever sales figure for the first half of a year.
The sales surge included a 23 per cent increase in Australia, powered by the introduction of the brand's first SUVs.
The automaker's 30,319 vehicles sold globally to the end of June 2025 (H1) compares to 20,371 over the same period last year – heavily impacted by rental car giant Hertz's cancelled order – and betters 27,868 Polestars sold in the first half of 2023.
It becomes the brand's best half-year sales by 28 cars after 30,291 Polestars were sold in the second half of 2022.
The figure means Polestar is on track for a record year after 2024's 15 per cent decline to 44,851 full-year sales.
Australia sales are up, too, with not only the aforementioned 23 per cent rise for H1, but also a more impressive 38 per cent rise in the second quarter of this year (April-June).
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
Year-to-date, Polestar has sold 1173 cars in Australia, with the new Polestar 4 mid-size SUV – introduced in November last year – making up more than half, with 676 sales.
Polestar is sitting at 35th in overall brand sales, above Genesis (#38, 765 sales) and fellow Geely-owned brand Zeekr (#41, 450 sales).
While the Polestar 4 led the sales race, end-of-financial-year deals on the Polestar 3 and run-out deals – which remain ongoing – for the Polestar 2 also boosted sales.
"It's exactly the target [of] where we want to be," Polestar Australia managing director Scott Maynard told CarExpert and select media on a conference call.
Mr Maynard said its Australian sales numbers could have been higher, too"Our number in June [339] was slightly held back on the potential that we had, more by our ability to physically pre-deliver and deliver all of the cars that we had in our order bank," he said.
"We carried an active order bank into July that's substantially more than the number that we put through the system in June – there's clearly some pent up demand, and our ability to service that is going to be key."
Mr Maynard took over from Samantha Johnson as the head of the local arm of the EV maker just over 12 months ago.
"I'm really comfortable with that result because it's driven predominantly by private [sales]; it's not being topped up by the bulk fleet deliveries that sustained our 2024 result," he said.
"There was a particularly large bulk delivery through the system in June of last year, and despite that, we're still showing significant improvement.
"That was the last of that style of bulk deliveries that we did. And whilst we still see a place for fleet, not in the same way, not with the same appetite that we were going for that large fleet in previous years to sustain the number.
"To be able to show growth through predominantly private sales, that's going really well."
Tesla still leads EV sales in Australia – despite sales declines both here and globally in the first half of the year – while the Tesla Model Y is the top-selling EV, with nearly triple the sales of the second-place BYD Sealion 7, and the Polestar 4 sitting 14th.
Despite its growth, Polestar Australia sits behind the EV sales of Volvo, Mercedes-Benz and BMW – the latter of which has sold almost triple the number of EVs in Australia this year.
"It doesn't greatly concern me that we're not outselling Volvo, given we don't have the same number of sales points, nor intend to, and we don't have the same breadth of range, and nor do we intend to, so I'm okay with that position," said Mr Maynard.
"Some of those other brands are brands that have been operating in this country for many, many years, and for us to have been selling cars in Australia for three and two of those with one model puts us in a really strong position, provided we continue to grow like that, but I'm comfortable we can."
The EV brand will open order books one another new model this year – the Porsche Taycan-rivalling Polestar 5 – but first customer deliveries won't be until 2026, so it won't add to its 2025 sales tally.
It won't have another new vehicle in its lineup until the Polestar 7 SUV arrives in Australia – currently scheduled for 2028 – which will be followed by the delayed Polestar 6 sports car.
"We're quite excited now about the second half, and we expect to see the same overall, better than the Australian market," Mr Maynard said.
"If I look at the brands that are growing in Australia right now, and I'm talking across all drive platforms, not just EV, Polestar's growth is second only to Rolls-Royce and Mini," he added.
"Now that's the premium competitor set that we analyse, but that set takes in all the brands I think we would generally consider in the premium set. So, it's the growth aspect that we're really thrilled about."
MORE: Everything Polestar
Content originally sourced from: CarExpert.com.au
Polestar has recorded a 51 per cent year-on-year increase in global sales for the first six months of 2025, giving the electric vehicle (EV) brand its highest ever sales figure for the first half of a year.
The sales surge included a 23 per cent increase in Australia, powered by the introduction of the brand's first SUVs.
The automaker's 30,319 vehicles sold globally to the end of June 2025 (H1) compares to 20,371 over the same period last year – heavily impacted by rental car giant Hertz's cancelled order – and betters 27,868 Polestars sold in the first half of 2023.
It becomes the brand's best half-year sales by 28 cars after 30,291 Polestars were sold in the second half of 2022.
The figure means Polestar is on track for a record year after 2024's 15 per cent decline to 44,851 full-year sales.
Australia sales are up, too, with not only the aforementioned 23 per cent rise for H1, but also a more impressive 38 per cent rise in the second quarter of this year (April-June).
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
Year-to-date, Polestar has sold 1173 cars in Australia, with the new Polestar 4 mid-size SUV – introduced in November last year – making up more than half, with 676 sales.
Polestar is sitting at 35th in overall brand sales, above Genesis (#38, 765 sales) and fellow Geely-owned brand Zeekr (#41, 450 sales).
While the Polestar 4 led the sales race, end-of-financial-year deals on the Polestar 3 and run-out deals – which remain ongoing – for the Polestar 2 also boosted sales.
"It's exactly the target [of] where we want to be," Polestar Australia managing director Scott Maynard told CarExpert and select media on a conference call.
Mr Maynard said its Australian sales numbers could have been higher, too"Our number in June [339] was slightly held back on the potential that we had, more by our ability to physically pre-deliver and deliver all of the cars that we had in our order bank," he said.
"We carried an active order bank into July that's substantially more than the number that we put through the system in June – there's clearly some pent up demand, and our ability to service that is going to be key."
Mr Maynard took over from Samantha Johnson as the head of the local arm of the EV maker just over 12 months ago.
"I'm really comfortable with that result because it's driven predominantly by private [sales]; it's not being topped up by the bulk fleet deliveries that sustained our 2024 result," he said.
"There was a particularly large bulk delivery through the system in June of last year, and despite that, we're still showing significant improvement.
"That was the last of that style of bulk deliveries that we did. And whilst we still see a place for fleet, not in the same way, not with the same appetite that we were going for that large fleet in previous years to sustain the number.
"To be able to show growth through predominantly private sales, that's going really well."
Tesla still leads EV sales in Australia – despite sales declines both here and globally in the first half of the year – while the Tesla Model Y is the top-selling EV, with nearly triple the sales of the second-place BYD Sealion 7, and the Polestar 4 sitting 14th.
Despite its growth, Polestar Australia sits behind the EV sales of Volvo, Mercedes-Benz and BMW – the latter of which has sold almost triple the number of EVs in Australia this year.
"It doesn't greatly concern me that we're not outselling Volvo, given we don't have the same number of sales points, nor intend to, and we don't have the same breadth of range, and nor do we intend to, so I'm okay with that position," said Mr Maynard.
"Some of those other brands are brands that have been operating in this country for many, many years, and for us to have been selling cars in Australia for three and two of those with one model puts us in a really strong position, provided we continue to grow like that, but I'm comfortable we can."
The EV brand will open order books one another new model this year – the Porsche Taycan-rivalling Polestar 5 – but first customer deliveries won't be until 2026, so it won't add to its 2025 sales tally.
It won't have another new vehicle in its lineup until the Polestar 7 SUV arrives in Australia – currently scheduled for 2028 – which will be followed by the delayed Polestar 6 sports car.
"We're quite excited now about the second half, and we expect to see the same overall, better than the Australian market," Mr Maynard said.
"If I look at the brands that are growing in Australia right now, and I'm talking across all drive platforms, not just EV, Polestar's growth is second only to Rolls-Royce and Mini," he added.
"Now that's the premium competitor set that we analyse, but that set takes in all the brands I think we would generally consider in the premium set. So, it's the growth aspect that we're really thrilled about."
MORE: Everything Polestar
Content originally sourced from: CarExpert.com.au
Polestar has recorded a 51 per cent year-on-year increase in global sales for the first six months of 2025, giving the electric vehicle (EV) brand its highest ever sales figure for the first half of a year.
The sales surge included a 23 per cent increase in Australia, powered by the introduction of the brand's first SUVs.
The automaker's 30,319 vehicles sold globally to the end of June 2025 (H1) compares to 20,371 over the same period last year – heavily impacted by rental car giant Hertz's cancelled order – and betters 27,868 Polestars sold in the first half of 2023.
It becomes the brand's best half-year sales by 28 cars after 30,291 Polestars were sold in the second half of 2022.
The figure means Polestar is on track for a record year after 2024's 15 per cent decline to 44,851 full-year sales.
Australia sales are up, too, with not only the aforementioned 23 per cent rise for H1, but also a more impressive 38 per cent rise in the second quarter of this year (April-June).
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
Year-to-date, Polestar has sold 1173 cars in Australia, with the new Polestar 4 mid-size SUV – introduced in November last year – making up more than half, with 676 sales.
Polestar is sitting at 35th in overall brand sales, above Genesis (#38, 765 sales) and fellow Geely-owned brand Zeekr (#41, 450 sales).
While the Polestar 4 led the sales race, end-of-financial-year deals on the Polestar 3 and run-out deals – which remain ongoing – for the Polestar 2 also boosted sales.
"It's exactly the target [of] where we want to be," Polestar Australia managing director Scott Maynard told CarExpert and select media on a conference call.
Mr Maynard said its Australian sales numbers could have been higher, too"Our number in June [339] was slightly held back on the potential that we had, more by our ability to physically pre-deliver and deliver all of the cars that we had in our order bank," he said.
"We carried an active order bank into July that's substantially more than the number that we put through the system in June – there's clearly some pent up demand, and our ability to service that is going to be key."
Mr Maynard took over from Samantha Johnson as the head of the local arm of the EV maker just over 12 months ago.
"I'm really comfortable with that result because it's driven predominantly by private [sales]; it's not being topped up by the bulk fleet deliveries that sustained our 2024 result," he said.
"There was a particularly large bulk delivery through the system in June of last year, and despite that, we're still showing significant improvement.
"That was the last of that style of bulk deliveries that we did. And whilst we still see a place for fleet, not in the same way, not with the same appetite that we were going for that large fleet in previous years to sustain the number.
"To be able to show growth through predominantly private sales, that's going really well."
Tesla still leads EV sales in Australia – despite sales declines both here and globally in the first half of the year – while the Tesla Model Y is the top-selling EV, with nearly triple the sales of the second-place BYD Sealion 7, and the Polestar 4 sitting 14th.
Despite its growth, Polestar Australia sits behind the EV sales of Volvo, Mercedes-Benz and BMW – the latter of which has sold almost triple the number of EVs in Australia this year.
"It doesn't greatly concern me that we're not outselling Volvo, given we don't have the same number of sales points, nor intend to, and we don't have the same breadth of range, and nor do we intend to, so I'm okay with that position," said Mr Maynard.
"Some of those other brands are brands that have been operating in this country for many, many years, and for us to have been selling cars in Australia for three and two of those with one model puts us in a really strong position, provided we continue to grow like that, but I'm comfortable we can."
The EV brand will open order books one another new model this year – the Porsche Taycan-rivalling Polestar 5 – but first customer deliveries won't be until 2026, so it won't add to its 2025 sales tally.
It won't have another new vehicle in its lineup until the Polestar 7 SUV arrives in Australia – currently scheduled for 2028 – which will be followed by the delayed Polestar 6 sports car.
"We're quite excited now about the second half, and we expect to see the same overall, better than the Australian market," Mr Maynard said.
"If I look at the brands that are growing in Australia right now, and I'm talking across all drive platforms, not just EV, Polestar's growth is second only to Rolls-Royce and Mini," he added.
"Now that's the premium competitor set that we analyse, but that set takes in all the brands I think we would generally consider in the premium set. So, it's the growth aspect that we're really thrilled about."
MORE: Everything Polestar
Content originally sourced from: CarExpert.com.au
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2026 MG 4 detailed: Softer front-wheel drive hatch to get semi-solid-state battery
More next-generation MG 4 information has been released, with the brand announcing Chinese-market pricing and specifications for the new electric hatchback that may be released in Australia. It's launching in China on September 5 with a choice of two lithium iron phosphate batteries, but MG has confirmed mass deliveries of a semi-solid-state battery option will commence sometime this year. Pricing will be announced in September, though LFP-powered versions are priced from between 73,800 and 105,800 RMB (~A$15,800 to $22,700). MG is calling it the first mass-produced semi-solid-state battery, and is claimed to offer superior low-temperature discharge power and energy retention to batteries from rival brands, while also remaining smoke- and fire-free even in rigorous 10-pin three-way puncture tests. CarExpert can save you thousands on a new MG 4. Click here to get a great deal. The company hasn't confirmed any specifications for this battery, but the entry-level 42.8kWh LFP battery offers 437km of range and energy efficiency of 10.4kWh/100km – both under the CLTC cycle. The 53.95kWh LFP battery bumps these numbers up to 530km and 11.4kWh/100km. MG says the new hatchback features "the only integrated thermal management system in its class", which it says utilises a "proprietary aluminium rare-earth alloy" and "breaks Tesla's patent monopoly, achieving the 'impossible triangle' of efficient, comfortable and stable thermal management". The MG 4 supports 2C ultra-fast charging, allowing the vehicle to be charged from 30 to 80 per cent in 20 minutes, and also features cell-to-body integration. All MG 4s use a front-mounted electric motor offering 120kW of power and 250Nm of torque, which means the new MG 4 is front-wheel drive – not rear-wheel drive like the existing MG 4 which, while axed in China, will live on in Australia. It also features MacPherson strut front suspension but a torsion beam rear, unlike the existing MG 4 which features multi-link independent rear suspension. Inside, there are 30 storage spaces, including a 98L concealed dry/wet separation storage space under the boot floor. Other handy features include soft-light mirrors up front "designed for women's makeup and touchups", a ventilated 50W wireless phone charger, and a 1.8m2 'king bed mode' when you drop the 60:40 rear seats. There's extensive use of "baby-grade, skin-friendly leather", and the interior can be had in Rose Purple or Dark Mountain Blue. A 10.25-inch touchscreen infotainment system is standard, but a larger 15.6-inch unit brings MG x Oppo Smart Car Connectivity. The new MG 4 is the first vehicle to include Oppo's Smart Driving features, developed by the smartphone company and MG's parent SAIC Motor, allowing for greater integration between the vehicle and not only Oppo phones but also Huawei, Apple and Android devices. Available equipment includes heated and ventilated front seats, a heated steering wheel, 256-colour ambient lighting and a panoramic glass roof with power sunshade. Down back, there's 471L of boot space, expanding to 1362L with the rear seats folded. The MG 4 measures 4395mm long, 1842mm wide, 1551mm tall and rides a 2750mm wheelbase. That makes it 108mm longer, 6mm wider and up to 47mm taller than the current MG 4, on a 45mm longer wheelbase. It weighs between 1415kg and 1485kg, and uses a different platform to the existing MG 4 and MG S5 EV which ride on the Modular Scalable Platform. There are 14 active safety features in total, and MG says there's a blind spot function for rainy and dark weather – likely the same Rainy Night Mode seen in the new IM5 and IM6. The new MG 4 has been spied testing locally, and MG has confirmed it's being evaluated for a local launch. "We have taken our evaluation of this new model to the next stage in our process. It is under serious consideration to join alongside our award winning MG4 range to best match technology to the evolving needs of Australian drivers and lifestyles," said an MG Motor Australia spokesperson. "The much loved current MG4 is not going anywhere. Further testing will be completed before a decision is reached around this new model in Australia." While this new model has confusingly been revealed as the new MG 4 in China – where the existing MG 4 is no longer available – it's almost certain to wear a different nameplate here. In late June, MG parent SAIC Motor applied to trademark the name MG 4 EV Urban with IP Australia. MG hasn't confirmed whether it will use this name, however, of the MG trademarks SAIC Motor has filed over the past five years, all bar one – the QS Plug-in Hybrid – has subsequently appeared on a vehicle in local showrooms. MORE: Explore the MG 4 showroom Content originally sourced from: More next-generation MG 4 information has been released, with the brand announcing Chinese-market pricing and specifications for the new electric hatchback that may be released in Australia. It's launching in China on September 5 with a choice of two lithium iron phosphate batteries, but MG has confirmed mass deliveries of a semi-solid-state battery option will commence sometime this year. Pricing will be announced in September, though LFP-powered versions are priced from between 73,800 and 105,800 RMB (~A$15,800 to $22,700). MG is calling it the first mass-produced semi-solid-state battery, and is claimed to offer superior low-temperature discharge power and energy retention to batteries from rival brands, while also remaining smoke- and fire-free even in rigorous 10-pin three-way puncture tests. CarExpert can save you thousands on a new MG 4. Click here to get a great deal. The company hasn't confirmed any specifications for this battery, but the entry-level 42.8kWh LFP battery offers 437km of range and energy efficiency of 10.4kWh/100km – both under the CLTC cycle. The 53.95kWh LFP battery bumps these numbers up to 530km and 11.4kWh/100km. MG says the new hatchback features "the only integrated thermal management system in its class", which it says utilises a "proprietary aluminium rare-earth alloy" and "breaks Tesla's patent monopoly, achieving the 'impossible triangle' of efficient, comfortable and stable thermal management". The MG 4 supports 2C ultra-fast charging, allowing the vehicle to be charged from 30 to 80 per cent in 20 minutes, and also features cell-to-body integration. All MG 4s use a front-mounted electric motor offering 120kW of power and 250Nm of torque, which means the new MG 4 is front-wheel drive – not rear-wheel drive like the existing MG 4 which, while axed in China, will live on in Australia. It also features MacPherson strut front suspension but a torsion beam rear, unlike the existing MG 4 which features multi-link independent rear suspension. Inside, there are 30 storage spaces, including a 98L concealed dry/wet separation storage space under the boot floor. Other handy features include soft-light mirrors up front "designed for women's makeup and touchups", a ventilated 50W wireless phone charger, and a 1.8m2 'king bed mode' when you drop the 60:40 rear seats. There's extensive use of "baby-grade, skin-friendly leather", and the interior can be had in Rose Purple or Dark Mountain Blue. A 10.25-inch touchscreen infotainment system is standard, but a larger 15.6-inch unit brings MG x Oppo Smart Car Connectivity. The new MG 4 is the first vehicle to include Oppo's Smart Driving features, developed by the smartphone company and MG's parent SAIC Motor, allowing for greater integration between the vehicle and not only Oppo phones but also Huawei, Apple and Android devices. Available equipment includes heated and ventilated front seats, a heated steering wheel, 256-colour ambient lighting and a panoramic glass roof with power sunshade. Down back, there's 471L of boot space, expanding to 1362L with the rear seats folded. The MG 4 measures 4395mm long, 1842mm wide, 1551mm tall and rides a 2750mm wheelbase. That makes it 108mm longer, 6mm wider and up to 47mm taller than the current MG 4, on a 45mm longer wheelbase. It weighs between 1415kg and 1485kg, and uses a different platform to the existing MG 4 and MG S5 EV which ride on the Modular Scalable Platform. There are 14 active safety features in total, and MG says there's a blind spot function for rainy and dark weather – likely the same Rainy Night Mode seen in the new IM5 and IM6. The new MG 4 has been spied testing locally, and MG has confirmed it's being evaluated for a local launch. "We have taken our evaluation of this new model to the next stage in our process. It is under serious consideration to join alongside our award winning MG4 range to best match technology to the evolving needs of Australian drivers and lifestyles," said an MG Motor Australia spokesperson. "The much loved current MG4 is not going anywhere. Further testing will be completed before a decision is reached around this new model in Australia." While this new model has confusingly been revealed as the new MG 4 in China – where the existing MG 4 is no longer available – it's almost certain to wear a different nameplate here. In late June, MG parent SAIC Motor applied to trademark the name MG 4 EV Urban with IP Australia. MG hasn't confirmed whether it will use this name, however, of the MG trademarks SAIC Motor has filed over the past five years, all bar one – the QS Plug-in Hybrid – has subsequently appeared on a vehicle in local showrooms. MORE: Explore the MG 4 showroom Content originally sourced from: More next-generation MG 4 information has been released, with the brand announcing Chinese-market pricing and specifications for the new electric hatchback that may be released in Australia. It's launching in China on September 5 with a choice of two lithium iron phosphate batteries, but MG has confirmed mass deliveries of a semi-solid-state battery option will commence sometime this year. Pricing will be announced in September, though LFP-powered versions are priced from between 73,800 and 105,800 RMB (~A$15,800 to $22,700). MG is calling it the first mass-produced semi-solid-state battery, and is claimed to offer superior low-temperature discharge power and energy retention to batteries from rival brands, while also remaining smoke- and fire-free even in rigorous 10-pin three-way puncture tests. CarExpert can save you thousands on a new MG 4. Click here to get a great deal. The company hasn't confirmed any specifications for this battery, but the entry-level 42.8kWh LFP battery offers 437km of range and energy efficiency of 10.4kWh/100km – both under the CLTC cycle. The 53.95kWh LFP battery bumps these numbers up to 530km and 11.4kWh/100km. MG says the new hatchback features "the only integrated thermal management system in its class", which it says utilises a "proprietary aluminium rare-earth alloy" and "breaks Tesla's patent monopoly, achieving the 'impossible triangle' of efficient, comfortable and stable thermal management". The MG 4 supports 2C ultra-fast charging, allowing the vehicle to be charged from 30 to 80 per cent in 20 minutes, and also features cell-to-body integration. All MG 4s use a front-mounted electric motor offering 120kW of power and 250Nm of torque, which means the new MG 4 is front-wheel drive – not rear-wheel drive like the existing MG 4 which, while axed in China, will live on in Australia. It also features MacPherson strut front suspension but a torsion beam rear, unlike the existing MG 4 which features multi-link independent rear suspension. Inside, there are 30 storage spaces, including a 98L concealed dry/wet separation storage space under the boot floor. Other handy features include soft-light mirrors up front "designed for women's makeup and touchups", a ventilated 50W wireless phone charger, and a 1.8m2 'king bed mode' when you drop the 60:40 rear seats. There's extensive use of "baby-grade, skin-friendly leather", and the interior can be had in Rose Purple or Dark Mountain Blue. A 10.25-inch touchscreen infotainment system is standard, but a larger 15.6-inch unit brings MG x Oppo Smart Car Connectivity. The new MG 4 is the first vehicle to include Oppo's Smart Driving features, developed by the smartphone company and MG's parent SAIC Motor, allowing for greater integration between the vehicle and not only Oppo phones but also Huawei, Apple and Android devices. Available equipment includes heated and ventilated front seats, a heated steering wheel, 256-colour ambient lighting and a panoramic glass roof with power sunshade. Down back, there's 471L of boot space, expanding to 1362L with the rear seats folded. The MG 4 measures 4395mm long, 1842mm wide, 1551mm tall and rides a 2750mm wheelbase. That makes it 108mm longer, 6mm wider and up to 47mm taller than the current MG 4, on a 45mm longer wheelbase. It weighs between 1415kg and 1485kg, and uses a different platform to the existing MG 4 and MG S5 EV which ride on the Modular Scalable Platform. There are 14 active safety features in total, and MG says there's a blind spot function for rainy and dark weather – likely the same Rainy Night Mode seen in the new IM5 and IM6. The new MG 4 has been spied testing locally, and MG has confirmed it's being evaluated for a local launch. "We have taken our evaluation of this new model to the next stage in our process. It is under serious consideration to join alongside our award winning MG4 range to best match technology to the evolving needs of Australian drivers and lifestyles," said an MG Motor Australia spokesperson. "The much loved current MG4 is not going anywhere. Further testing will be completed before a decision is reached around this new model in Australia." While this new model has confusingly been revealed as the new MG 4 in China – where the existing MG 4 is no longer available – it's almost certain to wear a different nameplate here. In late June, MG parent SAIC Motor applied to trademark the name MG 4 EV Urban with IP Australia. MG hasn't confirmed whether it will use this name, however, of the MG trademarks SAIC Motor has filed over the past five years, all bar one – the QS Plug-in Hybrid – has subsequently appeared on a vehicle in local showrooms. MORE: Explore the MG 4 showroom Content originally sourced from: More next-generation MG 4 information has been released, with the brand announcing Chinese-market pricing and specifications for the new electric hatchback that may be released in Australia. It's launching in China on September 5 with a choice of two lithium iron phosphate batteries, but MG has confirmed mass deliveries of a semi-solid-state battery option will commence sometime this year. Pricing will be announced in September, though LFP-powered versions are priced from between 73,800 and 105,800 RMB (~A$15,800 to $22,700). MG is calling it the first mass-produced semi-solid-state battery, and is claimed to offer superior low-temperature discharge power and energy retention to batteries from rival brands, while also remaining smoke- and fire-free even in rigorous 10-pin three-way puncture tests. CarExpert can save you thousands on a new MG 4. Click here to get a great deal. The company hasn't confirmed any specifications for this battery, but the entry-level 42.8kWh LFP battery offers 437km of range and energy efficiency of 10.4kWh/100km – both under the CLTC cycle. The 53.95kWh LFP battery bumps these numbers up to 530km and 11.4kWh/100km. MG says the new hatchback features "the only integrated thermal management system in its class", which it says utilises a "proprietary aluminium rare-earth alloy" and "breaks Tesla's patent monopoly, achieving the 'impossible triangle' of efficient, comfortable and stable thermal management". The MG 4 supports 2C ultra-fast charging, allowing the vehicle to be charged from 30 to 80 per cent in 20 minutes, and also features cell-to-body integration. All MG 4s use a front-mounted electric motor offering 120kW of power and 250Nm of torque, which means the new MG 4 is front-wheel drive – not rear-wheel drive like the existing MG 4 which, while axed in China, will live on in Australia. It also features MacPherson strut front suspension but a torsion beam rear, unlike the existing MG 4 which features multi-link independent rear suspension. Inside, there are 30 storage spaces, including a 98L concealed dry/wet separation storage space under the boot floor. Other handy features include soft-light mirrors up front "designed for women's makeup and touchups", a ventilated 50W wireless phone charger, and a 1.8m2 'king bed mode' when you drop the 60:40 rear seats. There's extensive use of "baby-grade, skin-friendly leather", and the interior can be had in Rose Purple or Dark Mountain Blue. A 10.25-inch touchscreen infotainment system is standard, but a larger 15.6-inch unit brings MG x Oppo Smart Car Connectivity. The new MG 4 is the first vehicle to include Oppo's Smart Driving features, developed by the smartphone company and MG's parent SAIC Motor, allowing for greater integration between the vehicle and not only Oppo phones but also Huawei, Apple and Android devices. Available equipment includes heated and ventilated front seats, a heated steering wheel, 256-colour ambient lighting and a panoramic glass roof with power sunshade. Down back, there's 471L of boot space, expanding to 1362L with the rear seats folded. The MG 4 measures 4395mm long, 1842mm wide, 1551mm tall and rides a 2750mm wheelbase. That makes it 108mm longer, 6mm wider and up to 47mm taller than the current MG 4, on a 45mm longer wheelbase. It weighs between 1415kg and 1485kg, and uses a different platform to the existing MG 4 and MG S5 EV which ride on the Modular Scalable Platform. There are 14 active safety features in total, and MG says there's a blind spot function for rainy and dark weather – likely the same Rainy Night Mode seen in the new IM5 and IM6. The new MG 4 has been spied testing locally, and MG has confirmed it's being evaluated for a local launch. "We have taken our evaluation of this new model to the next stage in our process. It is under serious consideration to join alongside our award winning MG4 range to best match technology to the evolving needs of Australian drivers and lifestyles," said an MG Motor Australia spokesperson. "The much loved current MG4 is not going anywhere. Further testing will be completed before a decision is reached around this new model in Australia." While this new model has confusingly been revealed as the new MG 4 in China – where the existing MG 4 is no longer available – it's almost certain to wear a different nameplate here. In late June, MG parent SAIC Motor applied to trademark the name MG 4 EV Urban with IP Australia. MG hasn't confirmed whether it will use this name, however, of the MG trademarks SAIC Motor has filed over the past five years, all bar one – the QS Plug-in Hybrid – has subsequently appeared on a vehicle in local showrooms. MORE: Explore the MG 4 showroom Content originally sourced from:
The Advertiser
10 hours ago
- The Advertiser
2025 Nissan Patrol prices hiked by $5000
All versions of the Nissan Patrolare now $5000 more expensive than before, following a range-wide price increase from August 1. As of this month, the entry-level Ti variant is priced at $95,600, the mid-range Ti-L at $107,100 and hardcore Warrior flagship at $110,660. All prices exclude on-road costs. The price rise follows the release of an updated MY25 version in April, bringing the from the US-market Nissan Armada in exchange for price hikes of between $140 and $1340. CarExpert can save you thousands on a new car. Click here to get a great deal. However, the Patrol still costs around the same as it did a decade ago in July 2015, before Nissan trimmed up to $27,500 from the price of the then-flagship Ti-L variant and reduced the base Ti price from $93,330 to just $69,990 plus on-roads. And the long-running sixth-generation Patrol remains more affordable than its nearest rival, the V6 diesel-powered Toyota LandCruiser 300 Series priced between $97,990 and $146,910. Nissan Australia has blamed a range of factors for hiking prices across the recently facelifted MY25 Patrol range, including the federal government's new automotive emissions legislation known as the New Vehicle Efficiency Standard (NVES). "There is a price increase across the Patrol range effective August 1st, 2025," said Nissan in a statement today. "A range of factors contribute to the pricing of a vehicle including cost of raw materials, logistics, foreign exchange rates, market dynamics and regulatory considerations such as NVES." From July 1, automakers began accruing financial penalties for exceeding fleet-wide CO2 limits, based on specific emissions targets for the light and heavy passenger vehicles sell. Thanks to its 5.6-litre petrol V8, the Patrol is one of Australia's highest-emitting new models, with an official CO2 output of 334 grams per kilometre – well over the 216g/km target for light commercial vehicles and large off-road SUVs for 2025. Despite being launched way back in 2010 (2013 in Australia), the Y62 Patrol continues to sell at record levels, with more than 8000 sold in 2024. If sales continue at that pace, the Patrol could attract almost $100 million worth of NVES penalties over the next 12 months – and even more in subsequent years – before accounting for credits earned by zero- and low-emissions models that undercut their CO2 targets. The Y62 will also need to comply with the stricter Euro 6 emissions standard under a new Australian Design Rule that comes into effect for heavy vehicles from November 1, unless Nissan has it recategorised as a Euro 5-compliant light vehicle by reducing its gross vehicle mass (GVM) to under 3500kg via a payload reduction. When the seventh-generation Y63 Patrol finally becomes available to Australians in 2027, potentially topped by a Nismo flagship, it will come with a downsized 3.5-litre twin-turbo petrol V6 that produces 317kW of power and 700Nm of torque, meaning it will offer more performance and lower emissions than the Y62's 298kW/560Nm V8. MORE: Explore the Nissan Patrol showroom Content originally sourced from: All versions of the Nissan Patrolare now $5000 more expensive than before, following a range-wide price increase from August 1. As of this month, the entry-level Ti variant is priced at $95,600, the mid-range Ti-L at $107,100 and hardcore Warrior flagship at $110,660. All prices exclude on-road costs. The price rise follows the release of an updated MY25 version in April, bringing the from the US-market Nissan Armada in exchange for price hikes of between $140 and $1340. CarExpert can save you thousands on a new car. Click here to get a great deal. However, the Patrol still costs around the same as it did a decade ago in July 2015, before Nissan trimmed up to $27,500 from the price of the then-flagship Ti-L variant and reduced the base Ti price from $93,330 to just $69,990 plus on-roads. And the long-running sixth-generation Patrol remains more affordable than its nearest rival, the V6 diesel-powered Toyota LandCruiser 300 Series priced between $97,990 and $146,910. Nissan Australia has blamed a range of factors for hiking prices across the recently facelifted MY25 Patrol range, including the federal government's new automotive emissions legislation known as the New Vehicle Efficiency Standard (NVES). "There is a price increase across the Patrol range effective August 1st, 2025," said Nissan in a statement today. "A range of factors contribute to the pricing of a vehicle including cost of raw materials, logistics, foreign exchange rates, market dynamics and regulatory considerations such as NVES." From July 1, automakers began accruing financial penalties for exceeding fleet-wide CO2 limits, based on specific emissions targets for the light and heavy passenger vehicles sell. Thanks to its 5.6-litre petrol V8, the Patrol is one of Australia's highest-emitting new models, with an official CO2 output of 334 grams per kilometre – well over the 216g/km target for light commercial vehicles and large off-road SUVs for 2025. Despite being launched way back in 2010 (2013 in Australia), the Y62 Patrol continues to sell at record levels, with more than 8000 sold in 2024. If sales continue at that pace, the Patrol could attract almost $100 million worth of NVES penalties over the next 12 months – and even more in subsequent years – before accounting for credits earned by zero- and low-emissions models that undercut their CO2 targets. The Y62 will also need to comply with the stricter Euro 6 emissions standard under a new Australian Design Rule that comes into effect for heavy vehicles from November 1, unless Nissan has it recategorised as a Euro 5-compliant light vehicle by reducing its gross vehicle mass (GVM) to under 3500kg via a payload reduction. When the seventh-generation Y63 Patrol finally becomes available to Australians in 2027, potentially topped by a Nismo flagship, it will come with a downsized 3.5-litre twin-turbo petrol V6 that produces 317kW of power and 700Nm of torque, meaning it will offer more performance and lower emissions than the Y62's 298kW/560Nm V8. MORE: Explore the Nissan Patrol showroom Content originally sourced from: All versions of the Nissan Patrolare now $5000 more expensive than before, following a range-wide price increase from August 1. As of this month, the entry-level Ti variant is priced at $95,600, the mid-range Ti-L at $107,100 and hardcore Warrior flagship at $110,660. All prices exclude on-road costs. The price rise follows the release of an updated MY25 version in April, bringing the from the US-market Nissan Armada in exchange for price hikes of between $140 and $1340. CarExpert can save you thousands on a new car. Click here to get a great deal. However, the Patrol still costs around the same as it did a decade ago in July 2015, before Nissan trimmed up to $27,500 from the price of the then-flagship Ti-L variant and reduced the base Ti price from $93,330 to just $69,990 plus on-roads. And the long-running sixth-generation Patrol remains more affordable than its nearest rival, the V6 diesel-powered Toyota LandCruiser 300 Series priced between $97,990 and $146,910. Nissan Australia has blamed a range of factors for hiking prices across the recently facelifted MY25 Patrol range, including the federal government's new automotive emissions legislation known as the New Vehicle Efficiency Standard (NVES). "There is a price increase across the Patrol range effective August 1st, 2025," said Nissan in a statement today. "A range of factors contribute to the pricing of a vehicle including cost of raw materials, logistics, foreign exchange rates, market dynamics and regulatory considerations such as NVES." From July 1, automakers began accruing financial penalties for exceeding fleet-wide CO2 limits, based on specific emissions targets for the light and heavy passenger vehicles sell. Thanks to its 5.6-litre petrol V8, the Patrol is one of Australia's highest-emitting new models, with an official CO2 output of 334 grams per kilometre – well over the 216g/km target for light commercial vehicles and large off-road SUVs for 2025. Despite being launched way back in 2010 (2013 in Australia), the Y62 Patrol continues to sell at record levels, with more than 8000 sold in 2024. If sales continue at that pace, the Patrol could attract almost $100 million worth of NVES penalties over the next 12 months – and even more in subsequent years – before accounting for credits earned by zero- and low-emissions models that undercut their CO2 targets. The Y62 will also need to comply with the stricter Euro 6 emissions standard under a new Australian Design Rule that comes into effect for heavy vehicles from November 1, unless Nissan has it recategorised as a Euro 5-compliant light vehicle by reducing its gross vehicle mass (GVM) to under 3500kg via a payload reduction. When the seventh-generation Y63 Patrol finally becomes available to Australians in 2027, potentially topped by a Nismo flagship, it will come with a downsized 3.5-litre twin-turbo petrol V6 that produces 317kW of power and 700Nm of torque, meaning it will offer more performance and lower emissions than the Y62's 298kW/560Nm V8. MORE: Explore the Nissan Patrol showroom Content originally sourced from: All versions of the Nissan Patrolare now $5000 more expensive than before, following a range-wide price increase from August 1. As of this month, the entry-level Ti variant is priced at $95,600, the mid-range Ti-L at $107,100 and hardcore Warrior flagship at $110,660. All prices exclude on-road costs. The price rise follows the release of an updated MY25 version in April, bringing the from the US-market Nissan Armada in exchange for price hikes of between $140 and $1340. CarExpert can save you thousands on a new car. Click here to get a great deal. However, the Patrol still costs around the same as it did a decade ago in July 2015, before Nissan trimmed up to $27,500 from the price of the then-flagship Ti-L variant and reduced the base Ti price from $93,330 to just $69,990 plus on-roads. And the long-running sixth-generation Patrol remains more affordable than its nearest rival, the V6 diesel-powered Toyota LandCruiser 300 Series priced between $97,990 and $146,910. Nissan Australia has blamed a range of factors for hiking prices across the recently facelifted MY25 Patrol range, including the federal government's new automotive emissions legislation known as the New Vehicle Efficiency Standard (NVES). "There is a price increase across the Patrol range effective August 1st, 2025," said Nissan in a statement today. "A range of factors contribute to the pricing of a vehicle including cost of raw materials, logistics, foreign exchange rates, market dynamics and regulatory considerations such as NVES." From July 1, automakers began accruing financial penalties for exceeding fleet-wide CO2 limits, based on specific emissions targets for the light and heavy passenger vehicles sell. Thanks to its 5.6-litre petrol V8, the Patrol is one of Australia's highest-emitting new models, with an official CO2 output of 334 grams per kilometre – well over the 216g/km target for light commercial vehicles and large off-road SUVs for 2025. Despite being launched way back in 2010 (2013 in Australia), the Y62 Patrol continues to sell at record levels, with more than 8000 sold in 2024. If sales continue at that pace, the Patrol could attract almost $100 million worth of NVES penalties over the next 12 months – and even more in subsequent years – before accounting for credits earned by zero- and low-emissions models that undercut their CO2 targets. The Y62 will also need to comply with the stricter Euro 6 emissions standard under a new Australian Design Rule that comes into effect for heavy vehicles from November 1, unless Nissan has it recategorised as a Euro 5-compliant light vehicle by reducing its gross vehicle mass (GVM) to under 3500kg via a payload reduction. When the seventh-generation Y63 Patrol finally becomes available to Australians in 2027, potentially topped by a Nismo flagship, it will come with a downsized 3.5-litre twin-turbo petrol V6 that produces 317kW of power and 700Nm of torque, meaning it will offer more performance and lower emissions than the Y62's 298kW/560Nm V8. MORE: Explore the Nissan Patrol showroom Content originally sourced from:
The Advertiser
10 hours ago
- The Advertiser
Donald Trump slams Jaguar's 'woke' marketing campaign nine months later
It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the "woke" rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a "stupid, and seriously WOKE advertisement" which he called a "DISASTER". "The CEO just resigned in disgrace, and the company is in absolute turmoil," his post reads. "Who wants to buy a Jaguar after looking at that disgraceful ad." CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for "personal reasons" after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a "complete reset", and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover Content originally sourced from: It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the "woke" rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a "stupid, and seriously WOKE advertisement" which he called a "DISASTER". "The CEO just resigned in disgrace, and the company is in absolute turmoil," his post reads. "Who wants to buy a Jaguar after looking at that disgraceful ad." CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for "personal reasons" after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a "complete reset", and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover Content originally sourced from: It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the "woke" rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a "stupid, and seriously WOKE advertisement" which he called a "DISASTER". "The CEO just resigned in disgrace, and the company is in absolute turmoil," his post reads. "Who wants to buy a Jaguar after looking at that disgraceful ad." CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for "personal reasons" after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a "complete reset", and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover Content originally sourced from: It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the "woke" rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a "stupid, and seriously WOKE advertisement" which he called a "DISASTER". "The CEO just resigned in disgrace, and the company is in absolute turmoil," his post reads. "Who wants to buy a Jaguar after looking at that disgraceful ad." CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for "personal reasons" after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a "complete reset", and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover Content originally sourced from:
