Madame bolsters Chhattisgarh retail presence with new Raipur store
Women's fashion brand Madame has expanded its footprint in Chhattisgarh with the opening of a new store at Pandri in Raipur. This marks the brand's second outlet in the state, following its existing presence at Magneto Mall. The launch is part of Madame's broader strategy to strengthen its position in Tier 2 and 3 markets across central India.
'Chhattisgarh represents a vibrant, growing market with tremendous potential for premium women's fashion,' said Madame's managing director and CEO Akhil Jain in a press release. 'The overwhelming response to our recent stores has encouraged us to fast-track our expansion. With increasing disposable income and fashion awareness, consumers here are actively seeking stylish, high-quality clothing- and Madame is ready to meet this demand.'
The new Raipur store features Madame's full product range, including dresses, tops, denim, sling bags, stoles, and perfumes, designed to cater to the tastes of modern Indian women. The summer collection highlights bold prints in abstract, floral, and geometric styles, with a mix of dresses, co-ord sets, skirts, and jumpsuits. The brand uses a data-driven approach to trend forecasting and silhouette design, aiming to emphasise fabric innovation and customer satisfaction.
'Chhattisgarh's women are fashion-savvy and appreciate quality and style- values that are core to Madame's identity,' said Jain. 'Our expansion isn't just about opening more stores; it's about creating immersive fashion destinations that reflect what today's Indian woman desires.'
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