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Madame Expands in Raipur with New Flagship Store in Pandri
Madame Expands in Raipur with New Flagship Store in Pandri

Fashion Value Chain

time3 days ago

  • Business
  • Fashion Value Chain

Madame Expands in Raipur with New Flagship Store in Pandri

Madame, India's premier women's fashion brand, has strengthened its presence in Chhattisgarh with the opening of a new standalone store on Main Road, Pandri, Raipur. This marks the brand's second outlet in the state, following its successful presence in Magneto Mall, and reaffirms Madame's strategic focus on Tier 2 and Tier 3 markets across Central India. As part of its 2025 growth roadmap, Madame aims to deepen its retail network and bring global fashion trends to aspirational shoppers beyond the metros. 'Chhattisgarh is an evolving fashion hub, and we're seeing strong demand from consumers who seek stylish, high-quality apparel,' said Akhil Jain, MD & CEO of Madame. 'Our expansion here is not just timely—it's essential.' The new Raipur store offers Madame's complete summer collection, featuring breathable fabrics, bold prints, and contemporary silhouettes. Shoppers can explore a wide range including dresses, co-ords, denim, jumpsuits, tops, sling bags, perfumes, and stoles, all curated for today's confident, style-conscious woman. With its blend of trend-driven design, fabric innovation, and data-informed consumer insights, Madame continues to redefine affordable luxury for Indian women. The brand's Chhattisgarh expansion reflects its commitment to making premium fashion accessible in high-growth regions. 'This is more than just a store opening—it's about creating a destination for modern women who appreciate both trend and quality,' Jain added.

Madame bolsters Chhattisgarh retail presence with new Raipur store
Madame bolsters Chhattisgarh retail presence with new Raipur store

Fashion Network

time4 days ago

  • Business
  • Fashion Network

Madame bolsters Chhattisgarh retail presence with new Raipur store

Women's fashion brand Madame has expanded its footprint in Chhattisgarh with the opening of a new store at Pandri in Raipur. This marks the brand's second outlet in the state, following its existing presence at Magneto Mall. The launch is part of Madame's broader strategy to strengthen its position in Tier 2 and 3 markets across central India. 'Chhattisgarh represents a vibrant, growing market with tremendous potential for premium women's fashion,' said Madame's managing director and CEO Akhil Jain in a press release. 'The overwhelming response to our recent stores has encouraged us to fast-track our expansion. With increasing disposable income and fashion awareness, consumers here are actively seeking stylish, high-quality clothing- and Madame is ready to meet this demand.' The new Raipur store features Madame's full product range, including dresses, tops, denim, sling bags, stoles, and perfumes, designed to cater to the tastes of modern Indian women. The summer collection highlights bold prints in abstract, floral, and geometric styles, with a mix of dresses, co-ord sets, skirts, and jumpsuits. The brand uses a data-driven approach to trend forecasting and silhouette design, aiming to emphasise fabric innovation and customer satisfaction. 'Chhattisgarh's women are fashion-savvy and appreciate quality and style- values that are core to Madame's identity,' said Jain. 'Our expansion isn't just about opening more stores; it's about creating immersive fashion destinations that reflect what today's Indian woman desires.'

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