'I'm a young farmer and this is how Jeremy Clarkson has impacted the farming industry'
Farmer Joe Seels has offered a glimpse into how Jeremy Clarkson has transformed the agricultural world, after his Prime Video show Clarkson's Farm became a massive hit.
Jeremy - who's renowned for fronting programmes like Top Gear - operates Diddly Squat Farm in Chipping Norton and has chronicled his agricultural adventures in the reality series, which has now reached its fourth season.
The programme has proved enormously successful and ignited public fascination with farming, with Jeremy's colleagues, including Kaleb Cooper, achieving celebrity status themselves.
There's also been a surge in agricultural workers posting material on social media, with figures like Joe gaining massive followings on platforms such as TikTok and YouTube.
During an appearance on BBC Breakfast on Monday (21 July), Joe discussed his own path and the impact he believes Clarkson's Farm has made on the agricultural sector, reports Wales Online.
Discussing Jeremy, Joe told BBC presenters Jon Kay and Sally Nugent: "He's really just showing it to the public, the struggles. I don't think people like myself, who have got YouTube channels, and there's quite a few of us now showing what we do on the farm, I don't think we'd have that same platform without that interest that Clarkson's sparked."
Joe also disclosed his personal link to Jeremy, explaining the television personality is familiar with Joe's relatives.
He continued: "He's quite funny, because Clarkson, he is a 'local lad' to us. So, where my great uncle farms is where Clarkson was brought up."
The farmer expressed that the surge in farming content on social media and the success of Clarkson's Farm has sparked an increased interest in agricultural careers, describing the response as "rewarding".
However, Joe almost didn't pursue a career in farming due to his parents' stern advice during his youth. He disclosed that he attended university after his parents encouraged him to seek a profession away from the farm.
"Back in the day, my mum and dad said 'Don't go into farming Joe, there's no money in it'. So I took a degree, went and did Geography at Hull. I got onto a graduate scheme and I did do a couple of years there, then I thought this is just not for me. I want to be out in the tractor, I want to be out with the cattle. I just longed to get back to the farm," Joe shared with Jon and Sally.
Joe's journey on social media began when he set up a TikTok account after one of his mates started posting on the app, although he had no plans of becoming an internet sensation.
"I wanted to do it anonymously, so I started posting some videos of what we were doing on the farm and really enjoyed doing it," Joe elaborated. "People started watching, so I didn't stay anonymous for very long. Stupidly, I called it 'Joe Seel', so I couldn't really get under the shadow of anonymity!"
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